Rather than putting money around festivals, most brands are spreading it across the year, say industry leaders

Moumita Bhattacharjee Oct 30, 2019 8:43 AM

Housefull 4, Made In China and Saand Ki Aankh ready to hit the silver screen this week, with the hopes of giving brands the eyeballs they look for in theatres

Moumita Bhattacharjee Oct 24, 2019 8:41 AM

During the period of Ganesh Chaturthi festivities, more than 250 categories, 1900 advertisers and 2200 brands invested in radio advertising.

Moumita Bhattacharjee Oct 21, 2019 8:49 AM

The CMO of ZEEL says it’s a misnomer that advertisers are only looking to invest in digital this festival season

Moumita Bhattacharjee Oct 11, 2019 8:45 AM

TED Talks India Nayi Baat hosted by Shah Rukh Khan returns to Star Plus with its second season and the network says this time the focus will be on Hindi and regional languages

Moumita Bhattacharjee Oct 4, 2019 8:40 AM

Neville Bastawalla, Head of Marketing & On-Air Promotions, Sports, Sony Pictures Network India, says the company will explore regional feeds for UEFA Champions League 2019 Round 16

Moumita Bhattacharjee Oct 3, 2019 8:46 AM

Industry experts attribute this growth to factors like increase in interest for watching high quality content, growth in HD households & dip in cost of TV sets

Moumita Bhattacharjee Sep 27, 2019 8:35 AM

Megha Tata, Managing Director, South Asia, Discovery, is hopeful that the industry will see a good festive period following the reduction in corporate tax rate

Moumita Bhattacharjee Sep 26, 2019 9:05 AM

The Head of Hindi Mass Entertainment and Kids TV Network at Viacom18 says the network is expecting a good festive season following the reduction in corporate tax

Moumita Bhattacharjee Sep 24, 2019 8:43 AM

Subramaniam, Director & Content Head, Amazon Prime Video talks about increasing competition in the OTT space and why Television will always be a thriving universe

Moumita Bhattacharjee Sep 18, 2019 8:22 AM

Many broadcasters and distribution platform operators have reported hike in subscription revenues after the implementation of NTO

Moumita Bhattacharjee Sep 16, 2019 8:26 AM

Industry experts believe lower costs and higher reach are giving advertising in regional content a push

Tasmayee Laha Roy & Moumita Bhattacharjee Sep 11, 2019 8:25 AM

N P Singh, Managing Director and CEO, Sony Pictures Networks, spoke to exchange4media about how the network has benefited from NTO, why it will take some more time for stability in the system and more

Moumita Bhattacharjee Sep 6, 2019 8:25 AM

Industry experts say brands and consumers who refrained from spending due to the economic slowdown will now loosen their purse strings

Moumita Bhattacharjee Aug 29, 2019 8:16 AM

Barely six months after implementing the New Tariff Order, TRAI is now in the midst of changing the rules again

Tasmayee Laha Roy & Moumita Bhattacharjee Aug 27, 2019 8:54 AM

Chaudhry tells us about the platform's push into the regional market and expectations for the upcoming festive season

Moumita Bhattacharjee Aug 23, 2019 8:25 AM

Industry experts believe NTO will not have any effect on KBC’s viewership

Moumita Bhattacharjee Aug 19, 2019 9:08 AM

What will be the impact of free Jio Fibre 4k LED TV offer on the television industry?

Moumita Bhattacharjee & Anjali Thakur Aug 14, 2019 8:31 AM

RIL Chairman Mukesh Ambani on Monday announced that the group plans to reach 20 mn residences and 15 mn business establishments to roll out optical fiber-based fixedline broadband service JioFiber

Tasmayee Laha Roy & Moumita Bhattacharjee Aug 13, 2019 7:46 AM

We speak to industry experts about the advertising and viewership outcome of PM Narendra Modi's appearance with Bear Grylls on the exclusive show

Moumita Bhattacharjee Aug 12, 2019 8:10 AM