Thousands of tennis fans experienced a lifetime moment on Sunday when they watched global icon Roger Federer play on Indian soil for the first time at the Delhi leg of IPTL. Mitrajit Bhattacharya, President and Publisher, Chitralekha Group, shares his take on the last minute inclusion of Roger into the Micromax Indian Aces team
The Indian Readership Survey (IRS) is today the only measurement currency the great Indian print media can follow. However, what is its true worth? Mitrajit Bhattacharya, President and Publisher, Chitralekha Group, goes into the crux of the matter regarding the huge fluctuations in readership of magazines with every new round of IRS and the complexities of the magazine genre.