Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

Sagar kapoor?blur=25

Kapoor was recently named the CCO of Lowe Lintas and has spent a decade and a half with the agency here credited for some of the most iconic campaigns like Lifebuoy’s #HelpAChildReach5

Misbaah Mansuri & Noel Dsouza Feb 8, 2019 8:11 AM

KumbhMela?blur=25

With the expected footfalls this year being over 12 crore, it is a goldmine of opportunity for brands to build recall

Misbaah Mansuri Feb 5, 2019 8:08 AM

Sumanto Srikanth 82.5 Communications?blur=25

A candid chat with the creative duo - Sumanto Chattopadhyay, Chairman & CCO, and VS Srikanth, CEO of 82.5 Communications reveals they have their feet planted firmly on the ground of Indianness

Misbaah Mansuri Feb 4, 2019 8:45 AM

Ariel?blur=25

With the previous campaign being a blockbuster, we asked industry observers what they thought about the latest offering

Misbaah Mansuri Jan 31, 2019 8:24 AM

PiyushPandey?blur=25

Pandey, celebrated adman and global chief creative officer at Ogilvy, shares anecdotes and secrets behind his iconic works for Cadbury, Fevicol and Vodafone

Misbaah Mansuri Jan 30, 2019 8:33 AM

bajajmain?blur=25

Bajaj Auto's transition from a domestic scooter maker to a global motorcycle powerhouse speaks of its revamped positioning

Misbaah Mansuri Jan 29, 2019 4:22 AM

uday sodhi?blur=25

We will continue to look at a larger volume in lower prices in the Indian market, says Sodhi, Business Head-Digital, Sony Pictures Networks India

Misbaah Mansuri Jan 28, 2019 8:41 AM

Kingfisher?blur=25

TV and digital together accounts for our overall IPL sponsorship, and that forms about 60 per cent of our ad spends, says Singh, Divisional Vice President – Marketing, United Breweries Ltd

Misbaah Mansuri Jan 24, 2019 8:09 AM

VikasMehta?blur=25

The new CEO of Mullen Lintas chats exclusively with exchange4media on taking on the role, his vision for the agency and more

Misbaah Mansuri Jan 23, 2019 8:58 AM

Gillete?blur=25

In a world where nuance gets lost amidst the rancor, it’s worth taking a look at what Gillette got right and what it may have missed

Misbaah Mansuri Jan 22, 2019 8:39 AM

comics?blur=25

From Mallika Dua's Tata Capital campaign to Mid-Day roping in Jamie Lever, several brands such as Hyundai, Tata Motors & Durex have gone for comic artists

Misbaah Mansuri Jan 21, 2019 9:16 AM

chillmain?blur=25

ChillOut: The Executive Vice President and Business Head, Godrej Locking Solutions and Systems, reveals his vices, a skill he wishes to master and his next vacation plans

Misbaah Mansuri Jan 19, 2019 9:19 AM

pandya?blur=25

Pandya, who endorses 7 brands, has lost Gillette's sponsorship due to the 'Koffee with Karan' controversy

Misbaah Mansuri Jan 15, 2019 8:21 AM

VighneshShahane?blur=25

The MD & CEO of IDBI Federal Life Insurance talks about the year gone by, the bancassurance space, targets and more

Misbaah Mansuri Jan 10, 2019 8:11 AM

Kizie Basu?blur=25

Basu, a senior brand consultant, has been with education start-ups and brands like Closeup

Misbaah Mansuri Jan 9, 2019 8:42 AM

thinkskin?blur=25

Campaign for body wash brand with braille-friendly packaging features Captain of Indian Men’s Blind Cricket Team

Misbaah Mansuri Jan 9, 2019 8:40 AM

digital?blur=25

Creative leaders share their big predictions for the new year

Misbaah Mansuri Jan 8, 2019 8:28 AM

favourite ads?blur=25

Creative stalwarts Rohit Ohri, Kainaz Karmakar, KV Sridhar, Raghu Bhat and Krittika Chakraborty on ads that hit the right spot this year and why

Misbaah Mansuri Dec 31, 2018 9:19 AM