Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

Sidharth Rao?blur=25

Rao, CEO and Co-Founder, Dentsu Webchutney, on his book, ‘How I Almost Blew It’, and why he decided to chronicle start-up stories

Misbaah Mansuri Sep 19, 2019 8:54 AM

Samsung?blur=25

Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM

Conclave logo?blur=25

The theme for the September 24 event is Creativity First: Brand Engagement in the Connected Era. Stephen Allan, Chairman & CEO, MediaCom; Charles Frump, MD, Volvo Auto India, to be keynote speakers

Misbaah Mansuri Sep 11, 2019 8:05 AM

Gillete?blur=25

Following the controversy over the #MeToo movement-inspired ad in Jan, the brand has shifted its spotlight from social issues to local heroes

Misbaah Mansuri Sep 9, 2019 8:24 AM

Ikea?blur=25

The integrated team, comprising both agencies, will be set up to look after all aspects of the brand’s communication - from mainline to digital

Misbaah Mansuri Sep 4, 2019 7:41 AM

Sunny Oil?blur=25

Creative agency The Womb and the brand share insights on how Sunny Oil aims to capture a bigger share of the edible oil pie and avail multi-category opportunities with its latest campaign

Misbaah Mansuri Sep 3, 2019 8:51 AM

Icma?blur=25

Industry leaders come together to judge reams of thought-provoking entries in over 20 categories

Misbaah Mansuri Aug 28, 2019 8:48 AM

love & care hul?blur=25

HUL has launched a new detergent after 32 years, we delve deeper into the reasons behind the move, the product’s branding, marketing and more

Misbaah Mansuri Aug 26, 2019 8:25 AM

Dheeraj Sinha?blur=25

Dheeraj Sinha, MD, India and Chief Strategy Officer, Leo Burnett, South Asia, talks about the agency’s strategy called ‘Wave 3’, new-age clients and more

Misbaah Mansuri Aug 23, 2019 8:22 AM

Anup Vishwanathan?blur=25

Vishwanathan joins Creativeland Asia from Times Network where he was Senior Vice President, Network Consumer Insights and Strategy

Misbaah Mansuri Aug 20, 2019 8:15 AM

reward-advertising?blur=25

Industry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer engagement

Misbaah Mansuri Aug 19, 2019 8:37 AM

tiktok?blur=25

According to industry estimates, the account size is pegged to be around Rs 2.5-3 crore

Misbaah Mansuri Aug 14, 2019 7:39 AM

Sukrit?blur=25

The Platform is looking at opportunities to integrate digital and new media with experiential, says Singh

Misbaah Mansuri Aug 13, 2019 8:05 AM

WPPPepsi?blur=25

The division will leverage the combined strength of creative, media and digital teams, sitting together and working as a cohesive unit, and is expected to launch in October

Misbaah Mansuri Aug 9, 2019 8:18 AM

USHA?blur=25

Tewari, President - Marketing, Usha International Ltd, talks about the the brand's journey and its marketing activities

Misbaah Mansuri Feb 21, 2019 8:21 AM

STB?blur=25

Singapore Tourism Board's Director, Brand (Marketing Group), Lim Shoo Ling and GB Srithar, Regional Director (SAMEA), speak to exchange4media on their focus to attract more Indian tourists

Misbaah Mansuri Feb 20, 2019 8:43 AM

Prateek Bhardwaj?blur=25

Bhardwaj, Chief Creative Officer, Lowe Lintas gives an insight into the need for big ideas that will stay across mediums and over long periods of time

Misbaah Mansuri Feb 20, 2019 8:10 AM

james munson?blur=25

In a chat with exchange4media, Munson also talks about the re-pricing of children’s products bringing enormous success to the brand

Misbaah Mansuri Feb 15, 2019 1:20 AM

Asian Paints Ranbir?blur=25

While some experts call the ad entertaining & clutter breaking, others say it could send a wrong message

Misbaah Mansuri Feb 11, 2019 8:35 AM