Authors
Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.
Industry observers say that the drug abuse allegations are most likely to impact the brand endorsement earnings and value of those named in it
Misbaah Mansuri Sep 25, 2020 8:37 AM
Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85
Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM
Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way
Misbaah Mansuri Sep 23, 2020 8:47 AM
The ads feature M S Dhoni in never-seen-before avatars aimed at communicating three unique features of the brand
Misbaah Mansuri Sep 22, 2020 9:23 AM
Bhasin looks fondly at highlights from his illustrious journey with AAAI and how the body has evolved with the changing times
Misbaah Mansuri Sep 14, 2020 8:18 AM
ASCI will continue to focus on improving its processes for even faster turnaround by leveraging digital technology & platforms, says Kamath, the newly appointed Chairman
Misbaah Mansuri Sep 11, 2020 9:02 AM
Industry observers say while brands will encourage people to ‘celebrate responsibly’, categories like consumer durables, e-comm, online gaming & education will have a bigger presence this year
Misbaah Mansuri Sep 10, 2020 8:40 AM
Pandey, the National Creative Director of Leo Burnett India, speaks about the evolution of creative concepting and ad production as the industry continues to work from home
Misbaah Mansuri Sep 9, 2020 8:45 AM
Saherwala is currently serving his notice period. His next move is unknown
Misbaah Mansuri Sep 9, 2020 8:40 AM
The company plans to make digital and social media the preferred means to amplify awareness about the product, given the profile of the core audience
Misbaah Mansuri Sep 8, 2020 8:11 AM
It has been learnt that the network is offering packages ranging from Rs 10 lakh to Rs 5 crore for advertising on digital
Misbaah Mansuri Sep 7, 2020 9:20 AM
Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices
Misbaah Mansuri Sep 7, 2020 8:41 AM
While some said the ad does not deliver the brand connect, others appreciated the narrative that is intertwined with poetry
Misbaah Mansuri Sep 3, 2020 9:08 AM
Amit Doshi, Chief Marketing Officer, Lenovo India, reveals the Personal Computer business for Lenovo has seen nearly 200% month-on-month growth in volume and 12% share gain in the last two months
Misbaah Mansuri Sep 2, 2020 8:59 AM
The Amazon campaign built around the ‘Aatmanirbhar Bharat’ sentiment is poised to connect positively with Indian sellers & consumers, say industry observers
Misbaah Mansuri Sep 1, 2020 8:40 AM
It is also learnt that the agencies in question are required to have considerable global exposure
Misbaah Mansuri Aug 28, 2020 8:21 AM
In today’s edition of Creative Zone, we speak to Surbhi Arora, Regional Head – Creative Strategy, WATConsult on trying to find a sense of creative direction, adapting to the new consumer and more
Misbaah Mansuri Aug 27, 2020 8:31 AM
The ad featuring Khurrana as a professor conducting an online class is conceptualised by Wunderman Thompson, Delhi
Misbaah Mansuri Aug 26, 2020 8:08 AM
The Chief Operating Officer talks about the brand's commitment to support the underprivileged and bridge the digital divide
Misbaah Mansuri Aug 25, 2020 8:33 AM
The agency and the brand share some behind-the-scenes accounts of successfully executing the campaign, shooting with Saif & Kareena, overcoming challenges and more
Misbaah Mansuri Aug 24, 2020 8:28 AM
