Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

Uday Shankar?blur=25

Uday Shankar, President, The Walt Disney Company, Asia Pacific, and Chairman, Star and Disney India, shared vignettes of his journey while delivering the AAAI Subhas Ghosal Memorial Lecture 2019

Misbaah Mansuri Nov 12, 2019 8:32 AM

Volkswagen logo?blur=25

The brand reported a net profit of Rs 198 crore in 2018-19, a 65% increase from the last financial year

Misbaah Mansuri Nov 8, 2019 7:04 AM

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance?blur=25

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said the organ donation campaign will focus on creating awareness and breaking myths around it

Misbaah Mansuri Nov 6, 2019 8:10 AM

Bodyshop Shraddha Kapoor?blur=25

The TVC is being played upon a good media mix of lifestyle, entertainment and infotainment channels to shed spotlight on the brand's core ideology of being an ethical beauty brand

Misbaah Mansuri Nov 5, 2019 8:17 AM

Manyavar?blur=25

Experts tell us whether the brand’s big ad blitz with multiple celebrities is a well-thought-out move or just lazy marketing

Misbaah Mansuri Nov 4, 2019 8:05 AM

Coca Cola India?blur=25

Coca-Cola India reported revenues of Rs 2,380 cr for the financial year 2018-19

Misbaah Mansuri Nov 1, 2019 8:28 AM

RicElert?blur=25

Elert reveals that Epsilon-Conversant is drawing up the blueprint to open a data centre that supports the Indian market as it is growing and evolving rapidly

Misbaah Mansuri Oct 31, 2019 8:51 AM

KatrinaKaifReebok?blur=25

Katrina Kaif and Sunil Gupta, Brand Director of Reebok India, speak to us about the actress’s brand association with Reebok, her check-list when evaluating any brand endorsement and more

Misbaah Mansuri Oct 31, 2019 8:10 AM

SonyLIV?blur=25

The live streaming platform is said to be in the process of rolling out a new visual identity and re-branding itself after Danish Khan took charge as the Business Head

Misbaah Mansuri Oct 21, 2019 8:42 AM

Tourism Australia?blur=25

The entire campaign will run across three stages: awareness, consideration & booking, and is intended to drive visitation to Australia during 2020 and beyond

Misbaah Mansuri Oct 17, 2019 9:05 AM

CVL Srinivas WPP India?blur=25

Srinivas, India Country Manager, WPP, shares with exchange4media how he expects the industry to benefit from WPP Commerce 2019 held in India for the first time

Misbaah Mansuri Oct 17, 2019 8:33 AM

Geometry?blur=25

Geometry Encompass Founder & MD Roshan Abbas and CEO Ranjit Raina share with exchange4media that the agency has a slew of new business wins

Misbaah Mansuri Oct 16, 2019 8:50 AM

RelianceEmbibe?blur=25

As per a source, the brand will be closing deals in terms of its creative duties too and is likely to pump in at least Rs 100 crore on the first phase of advertising

Misbaah Mansuri Oct 14, 2019 8:30 AM

BK Rao?blur=25

BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%

Misbaah Mansuri Oct 4, 2019 8:25 AM

Vivek Sharma?blur=25

Vivek Sharma, Managing Director, Panasonic Life Solutions, talks to exchange4media about the brand’s on-going campaign, plans to go full throttle on TV with over 15,000 spots and more

Misbaah Mansuri Oct 3, 2019 8:09 AM

SrinivasRao?blur=25

Srinivas Rao, Senior Vice President-Marketing, says the retail fashion brand conglomerate targets to reach the 100-store milestone in two years

Misbaah Mansuri Oct 1, 2019 8:06 AM

terry?blur=25

Peigh opens up on the India scheme of things for the group, shining through turbulent times, acquisitions and more

Misbaah Mansuri Sep 27, 2019 8:46 AM