Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

Advertising?blur=25

Industry heads reveal their predictions for the advertising business in the year ahead

Misbaah Mansuri Dec 20, 2019 9:28 AM

BYJU'S?blur=25

The brand’s marketing promotion expenses have also shot up by 70% from Rs 54.70 crore in FY18 to Rs 94 crore in FY19

Misbaah Mansuri Dec 19, 2019 9:01 AM

Paytm Bank?blur=25

The company has reported Rs 19 crore as net profit, while the net loss was about Rs 20 crore in the last fiscal

Misbaah Mansuri Dec 18, 2019 7:31 AM

Swiggy?blur=25

This is a 6-fold increase in marketing expenses for the food delivery platform when compared to last year's Rs 130 crore

Misbaah Mansuri Dec 17, 2019 8:45 AM

Tara Sinha?blur=25

The ad world recounts memories of Sinha, the first Indian woman to set up an advertising agency, who paved the way for generations to follow

Misbaah Mansuri Dec 12, 2019 7:34 AM

Famous Innovations?blur=25

The agency saw a 24% jump in revenue in FY19 when compared to the previous financial year

Misbaah Mansuri Dec 11, 2019 9:05 AM

Saurabh Varma?blur=25

Varma’s venture will specialise not just in creative but also in the technology & experiences space

Misbaah Mansuri Dec 11, 2019 6:42 AM

Uber Newspaper Ad Mistake?blur=25

According to industry estimates, the brand is believed to have spent between Rs 3-5 crore overall on the print ad campaign

Misbaah Mansuri Dec 9, 2019 8:59 AM

Logo?blur=25

Cleartrip's Head of Corporate Strategy, Aditya Agarwal shared that more than half the revenues for Cleartrip come from outside India

Misbaah Mansuri Dec 9, 2019 8:01 AM

Lenovo?blur=25

The smartphone brand will leverage a mix of digital & channel marketing, says Amit Doshi, CMO, Lenovo India, in a chat with exchange4media

Misbaah Mansuri Dec 3, 2019 7:41 AM

Ola cabs?blur=25

In terms of net loss, the ride-hailing company witnessed a 57% drop from the last financial year

Misbaah Mansuri Dec 2, 2019 9:22 AM

Bhuvan Bam?blur=25

Yashodhara Lal, Marketing Director, Pizza Hut India, shares insights on the strategy behind roping in digital influencer Bhuvan Bam to moving its creative account

Misbaah Mansuri Nov 22, 2019 7:43 AM

Ogilvy?blur=25

The agency’s revenue from operations stood at Rs 331.1 crore for the year ended December 2018 as against Rs 340.1 crore in the previous year

Misbaah Mansuri Nov 19, 2019 8:41 AM

Alia Bhatt Uber Eats?blur=25

Bansi Kotecha, Head of Operations, India & South Asia, Uber Eats, lets us in on the brand’s marketing game plan and the current campaign featuring Alia Bhatt and Dulquer Salmaan

Misbaah Mansuri Nov 18, 2019 8:16 AM

Logo?blur=25

The Womb to handle overall creative mandate and strategy for the launch of Mahindra Thar 2020

Misbaah Mansuri Nov 14, 2019 7:37 AM

Ram Ray?blur=25

Industry stalwarts recount memories of the advertising doyen and pay their tribute to the man referred to as 'the giant of Indian advertising'

Misbaah Mansuri Nov 14, 2019 7:11 AM

Uday Shankar?blur=25

Uday Shankar, President, The Walt Disney Company, Asia Pacific, and Chairman, Star and Disney India, shared vignettes of his journey while delivering the AAAI Subhas Ghosal Memorial Lecture 2019

Misbaah Mansuri Nov 12, 2019 8:32 AM