Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

Cannes?blur=25

The Lions Live team put the spotlight on innovative new ways for brands to engage with customers

Misbaah Mansuri Mar 4, 2021 8:29 AM

cannes?blur=25

The Lions Live presented the Lion’s guide to decoding new techniques of modern storytelling

Misbaah Mansuri Mar 3, 2021 8:02 AM

cannes lions?blur=25

The first day of the event kicked off with sessions featuring industry biggies like Madonna Badger, Greg Orme, Nadja Bellan-White, Thomas Ranese, Todd Henry and Greg Hahn

Misbaah Mansuri Mar 2, 2021 8:25 AM

influencer?blur=25

Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space

Misbaah Mansuri Feb 23, 2021 9:03 AM

Manisha Kapoor?blur=25

Manisha Kapoor, Secretary General, ASCI, opens up about the body’s guidelines for social media influencers, what's in it for brands, and more

Misbaah Mansuri Feb 22, 2021 8:29 AM

Sanjay Sharma - Mother dairy?blur=25

Sharma, Business Head– Dairy Products, Mother Dairy, contended that ensuring a robust supply chain through the lockdown has helped the brand emerge strong during the turbulent times

Misbaah Mansuri Feb 19, 2021 8:48 AM

fortune?blur=25

Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling

Misbaah Mansuri Feb 17, 2021 8:07 AM

alok Lall?blur=25

Lall, Executive Director & India- Head of Advertising, McCann WorldGroup, remarked that agencies should relook at their culture and be far more inclusive and welcoming of diversity in these times

Misbaah Mansuri Feb 16, 2021 8:24 AM

pH?blur=25

Industry watchers feel that HUL doing a campaign now will only give the pH debate stronger legs to run farther

Misbaah Mansuri Feb 12, 2021 8:13 AM

ASCI?blur=25

Kapoor, Secretary-General, ASCI, shared that the council intends to use social media significantly as a part of its 2021 awareness campaign

Misbaah Mansuri Feb 10, 2021 8:33 AM

Brinton?blur=25

Brinton has launched a digital ad that points out that fighting only on the PH levels is of no use as various other aspects are as much or more important while buying a soap

Misbaah Mansuri Feb 3, 2021 8:41 AM

akshay kumar?blur=25

Industry watchers note that the secular credentials of Kumar remain intact despite the donation appeal

Misbaah Mansuri Feb 3, 2021 8:35 AM

liquor ban ads?blur=25

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns

Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM

Mobile advertising?blur=25

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year

Misbaah Mansuri Jan 25, 2021 8:47 AM

cricket?blur=25

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster

Misbaah Mansuri & Noel Dsouza Jan 22, 2021 8:23 AM

Rishabh Pant?blur=25

Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports

Misbaah Mansuri Jan 20, 2021 9:32 AM

whatsapp?blur=25

Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users

Misbaah Mansuri Jan 14, 2021 8:22 AM

sebamed?blur=25

Industry observers weigh in on the ad war and who actually gains from this one

Misbaah Mansuri Jan 12, 2021 10:20 AM

Sebamed-HUL ad war?blur=25

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand

Misbaah Mansuri Jan 11, 2021 9:11 AM

bank of baroda?blur=25

Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021

Misbaah Mansuri Jan 11, 2021 8:47 AM