Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

fairness cream?blur=25

We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM

panasonic?blur=25

The agency will drive the creative strategy across both offline and digital media in India

Misbaah Mansuri Feb 11, 2020 8:20 AM

Gary Teo?blur=25

Gary Teo, Managing Director, Experiences & Technology, Asia, VMLY&R, spoke of how brands should adopt the dynamic nature of Customer Experience in a culture of convergence

Misbaah Mansuri Feb 10, 2020 8:33 AM

Azerbaijan Tourism Board?blur=25

Florian Sengstschmid, CEO of Azerbaijan Tourism Board, tells exchange4media that Rs 71 crore has been allocated for the Indian market alone

Misbaah Mansuri Feb 7, 2020 8:29 AM

ad world?blur=25

Industry observers indicate people moving to newer sectors, non-existence of an entrepreneurial culture and lack of investment in nurturing talent as some of the reasons leading to the situation

Misbaah Mansuri Feb 6, 2020 8:15 AM

Kainaz Karmakar, Harshad Rajadhyaksha & Sukesh Nayak?blur=25

The newly-crowned joint Chief Creative Officers have been the masterminds behind some of Ogilvy India’s best creations in recent times

Misbaah Mansuri Feb 4, 2020 8:10 AM

Tata Tea?blur=25

Puneet Das, Vice President – Marketing, TATA Global Beverages, lets us in on the brand's plan to transition from cause marketing to change marketing

Misbaah Mansuri Feb 3, 2020 8:43 AM

Manasi Narasimhan Mastercard?blur=25

Manasi Narasimhan, VP, Marketing & Communications, South Asia, Mastercard asserted that the brand's focus will be on moving people to digital from cash payments

Misbaah Mansuri Jan 30, 2020 4:24 PM

Constitution of Advertising?blur=25

The constitution is divided into various sections such as the right to creative liberty, right to evolve, right to operate, right to flexibility and right to time

Misbaah Mansuri Jan 30, 2020 8:19 AM

Shalimar?blur=25

The paint manufacturer will be focusing on BTL promotions, influencer marketing in addition to leveraging traditional mediums like print

Misbaah Mansuri Jan 28, 2020 8:48 AM

zomato?blur=25

The brand has maintained top-of-mind recall in the food delivery category with its humorous ads across television, print and digital in the last year

Misbaah Mansuri Jan 27, 2020 8:21 AM

Effies 2020?blur=25

Piyush Pandey, Worldwide Chief Creative Officer and Executive Chairman, Ogilvy & Mather, says it is the width of the work done by the agency across categories that has helped O&M ace at the awards

Misbaah Mansuri Jan 23, 2020 9:19 AM

Swagat Sarangi?blur=25

According to Swagat Sarangi, Smytten’s Co-Founder, the targeted sampling ad market in India is a $12-13 billion market

Misbaah Mansuri Jan 23, 2020 9:14 AM

Kelloggs Breakfast Se Badhkar?blur=25

The brand has adopted a multi-pronged marketing approach with multilingual TVCs on 30+ TV channels, promotions on top-rated shows and engaging with mothers on digital platforms

Misbaah Mansuri Jan 21, 2020 8:06 AM

Ranveer Singh for Kotak Mahindra?blur=25

From riding the topical route to leveraging their brand ambassador Ranveer Singh, Kotak Mahindra’s marketing playbook seems to be ticking all the right boxes

Misbaah Mansuri Jan 15, 2020 8:27 AM

Prasoon Joshi?blur=25

Adman Prasoon Joshi talks about McCann's hattrick at the Effies, changing challenges in the industry and why the agency will never be a fair-weather friend to clients

Misbaah Mansuri Jan 13, 2020 8:57 AM

Nirma?blur=25

We asked industry watchers if this furore could mean serious damage to the brand’s image

Misbaah Mansuri Jan 9, 2020 8:10 AM

Flipkart?blur=25

The brand spent Rs 1,141 crore in FY19 compared to Rs 731.3 crore in FY18

Misbaah Mansuri Jan 7, 2020 8:44 AM

Pepperfry?blur=25

The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal

Misbaah Mansuri Jan 6, 2020 8:43 AM

Prasoon Joshi?blur=25

Joshi, CEO and CCO, McCann Worldgroup India, & Chairman, McCann Worldgroup Asia Pacific, shares with exchange4media advertising trends that fuelled 2019

Misbaah Mansuri Dec 31, 2019 8:18 AM