Authors
Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more
Misbaah Mansuri Jun 2, 2021 9:03 AM
Industry experts say that the extent of economic loss during the ongoing wave will primarily depend on how fast the chain of infections can be broken
Misbaah Mansuri May 27, 2021 9:25 AM
The nominations by the agency include campaigns for Mumbai Police, Times of India, Tata Trusts, and SHAKTI, a women’s collective that works for a larger representation of women in politics
Misbaah Mansuri May 27, 2021 8:53 AM
Cannes jury member and Lowe Lintas CCO Prateek Bhardwaj says that he hopes to see real work that offers real solutions at the fest this year
Misbaah Mansuri May 24, 2021 8:37 AM
The agency has submitted its work for World For All Animal Care & Adoptions and Wow Skin Science
Misbaah Mansuri May 21, 2021 8:35 AM
Mogae Group Founder and Chairman Goyal opens up on why he leaned towards Rediffusion particularly, how the merger will resonate culturally, and more
Misbaah Mansuri May 20, 2021 8:58 AM
Shreyansh Innovations Founder Shreyansh Baid shares the challenges between the idea and execution of Manyavar's recent ad campaign, the impact of IPL suspension on the industry, and more
Misbaah Mansuri May 19, 2021 8:45 AM
From 'Swad Apnepan Ka' for Brooke Bond to 'Daag Ache Hai' for Surf Excel, we list out renowned ads from Sitapati’s 22-year stint with HUL
Misbaah Mansuri May 11, 2021 8:47 AM
Teary-eyed industry colleagues pay heart-warming tributes to Nazim, Ogilvy India's Executive Creative Director, who, just in his 40s, passed away due to Covid
Misbaah Mansuri May 11, 2021 8:46 AM
Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month
Misbaah Mansuri May 10, 2021 8:56 AM
Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x
Misbaah Mansuri May 6, 2021 8:58 AM
Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
Misbaah Mansuri May 5, 2021 8:51 AM
Pankaj Mishra, CEO – Apis India, lets us in on all the behind-the-scenes trials they endured to put out the heartwarming brand film during trying times
Misbaah Mansuri May 4, 2021 8:57 AM
Advertising experts weigh in on the spot that had to face ire from the Congress party
Misbaah Mansuri Apr 29, 2021 9:02 AM
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
Misbaah Mansuri Apr 29, 2021 8:18 AM
Tiwari, Vice President, Marketing Communication, Havells India, shared that the brand will be driving in its robust strategy for digital mediums by exploring new-age platforms
Misbaah Mansuri Apr 27, 2021 8:33 AM
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
Misbaah Mansuri Apr 26, 2021 8:46 AM
Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness
Misbaah Mansuri Apr 23, 2021 8:47 AM
The brand and agency speak about how they brought forth the idea of 'neki' or goodness in the ad
Misbaah Mansuri Apr 23, 2021 8:32 AM
Adlanders believe that with the industry now well attuned to work from home, the sentiment with regards to ads is positive despite the challenges
Misbaah Mansuri Apr 20, 2021 8:57 AM
