Authors
Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.
e4m interacts with the brand and the agency behind the campaign headlined by Taapsee Pannu in India
Misbaah Mansuri & Mansi Sharma Oct 6, 2021 8:58 AM
We speak to Kedia, Chief Data & Platforms Officer & Head - MAAS India, in part two of our interview series with the big winners of IDMA 2021
Misbaah Mansuri Aug 5, 2021 8:40 AM
Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics
Misbaah Mansuri Jul 29, 2021 8:31 AM
Roland Landers, CEO, Gaming Federation, contends that the Indian online gaming industry is thriving in terms of users, revenue and investments
Misbaah Mansuri Jul 28, 2021 8:40 AM
Star pairs like Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Gautham Menon and RJ Balaji have been roped in for the campaign
Misbaah Mansuri Jul 15, 2021 8:44 AM
Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations
Misbaah Mansuri Jul 14, 2021 8:28 AM
Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes it a perfect marriage
Misbaah Mansuri Jul 12, 2021 8:59 AM
Manu Prasad, CMO, Scripbox, spoke about the company's altered marketing strategy, advertising spend, brand messaging, and more
Misbaah Mansuri Jul 7, 2021 8:47 AM
Sinha, CEO & Chief Strategy Officer, Leo Burnett South Asia, shares that most of the agency’s new acquisitions are integrated mandates
Misbaah Mansuri Jul 5, 2021 8:12 AM
Ducati MD Chandra revealed that the company has invested a lot in the R&D and is still weighing the options when it comes to electrification
Misbaah Mansuri Jun 29, 2021 9:13 AM
The grand finale of the Lions was abuzz with discussions on ageism in advertising & creative effectiveness
Misbaah Mansuri Jun 26, 2021 8:48 AM
Day 4 of the Lions packed in the insights into the big wins at the festival of creativity
Misbaah Mansuri Jun 25, 2021 8:28 AM
The day was replete with insights on the big wins at the festival of creativity
Misbaah Mansuri Jun 24, 2021 8:54 AM
Day 2 of the Lions packed in the insights into the big wins at the festival of creativity
Misbaah Mansuri Jun 23, 2021 9:09 AM
Day 1 of the Lions packed in the insights into the big wins at the fest
Misbaah Mansuri Jun 22, 2021 9:26 AM
The agency has nominated its work for P&G Whisper, ACKO and Shaadi.com to the Lions this year
Misbaah Mansuri Jun 17, 2021 9:36 AM
Industry watchers discuss why the recent ads by Groww and KyaTrade seem to be reminiscent of Upstox's spot released in April 2021
Misbaah Mansuri Jun 16, 2021 9:17 AM
From Covid fallout to budgetary constraints to execution challenges, reasons why none of the categories has an Indian entry, according to industry watchers
Misbaah Mansuri & Mansi Sharma Jun 14, 2021 9:26 AM
Industry watchers assert that the volume of entries sent by Indian agencies are likely to see a decline due to the reduced quantum of work owing to the pandemic
Misbaah Mansuri Jun 8, 2021 9:05 AM
Varma, CMO, Future Generali India Insurance, revealed that more than 23% surge in search for health insurance makes Google even more central to the company's media planning objectives
Misbaah Mansuri Jun 4, 2021 8:49 AM
