Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

Mirabai Chanu?blur=25

Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics

Misbaah Mansuri Jul 29, 2021 8:31 AM

Roland Landers?blur=25

Roland Landers, CEO, Gaming Federation, contends that the Indian online gaming industry is thriving in terms of users, revenue and investments

Misbaah Mansuri Jul 28, 2021 8:40 AM

Britannia Good day Campaign?blur=25

Star pairs like Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Gautham Menon and RJ Balaji have been roped in for the campaign

Misbaah Mansuri Jul 15, 2021 8:44 AM

Thums Up?blur=25

Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations

Misbaah Mansuri Jul 14, 2021 8:28 AM

Rohin Samtaney?blur=25

Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes it a perfect marriage

Misbaah Mansuri Jul 12, 2021 8:59 AM

Manu Prasad?blur=25

Manu Prasad, CMO, Scripbox, spoke about the company's altered marketing strategy, advertising spend, brand messaging, and more

Misbaah Mansuri Jul 7, 2021 8:47 AM

leo burnett?blur=25

Sinha, CEO & Chief Strategy Officer, Leo Burnett South Asia, shares that most of the agency’s new acquisitions are integrated mandates

Misbaah Mansuri Jul 5, 2021 8:12 AM

ducati?blur=25

Ducati MD Chandra revealed that the company has invested a lot in the R&D and is still weighing the options when it comes to electrification

Misbaah Mansuri Jun 29, 2021 9:13 AM

Cannes Lions?blur=25

The grand finale of the Lions was abuzz with discussions on ageism in advertising & creative effectiveness

Misbaah Mansuri Jun 26, 2021 8:48 AM

Cannes Lions?blur=25

Day 4 of the Lions packed in the insights into the big wins at the festival of creativity

Misbaah Mansuri Jun 25, 2021 8:28 AM

cannes lions?blur=25

The day was replete with insights on the big wins at the festival of creativity

Misbaah Mansuri Jun 24, 2021 8:54 AM

cannes lions?blur=25

Day 2 of the Lions packed in the insights into the big wins at the festival of creativity

Misbaah Mansuri Jun 23, 2021 9:09 AM

leo burnett?blur=25

The agency has nominated its work for P&G Whisper, ACKO and Shaadi.com to the Lions this year

Misbaah Mansuri Jun 17, 2021 9:36 AM

upstox groww kyatrade?blur=25

Industry watchers discuss why the recent ads by Groww and KyaTrade seem to be reminiscent of Upstox's spot released in April 2021

Misbaah Mansuri Jun 16, 2021 9:17 AM

cannes lions?blur=25

From Covid fallout to budgetary constraints to execution challenges, reasons why none of the categories has an Indian entry, according to industry watchers

Misbaah Mansuri & Mansi Sharma Jun 14, 2021 9:26 AM

Cannes Lions?blur=25

Industry watchers assert that the volume of entries sent by Indian agencies are likely to see a decline due to the reduced quantum of work owing to the pandemic

Misbaah Mansuri Jun 8, 2021 9:05 AM

Ruchika Varma?blur=25

Varma, CMO, Future Generali India Insurance, revealed that more than 23% surge in search for health insurance makes Google even more central to the company's media planning objectives

Misbaah Mansuri Jun 4, 2021 8:49 AM

Santosh Padhi?blur=25

Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more

Misbaah Mansuri Jun 2, 2021 9:03 AM

advertising?blur=25

Industry experts say that the extent of economic loss during the ongoing wave will primarily depend on how fast the chain of infections can be broken

Misbaah Mansuri May 27, 2021 9:25 AM