Authors

Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the ‘Chillout’ section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.

Mobile advertising?blur=25

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year

Misbaah Mansuri 14 hours ago

cricket?blur=25

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster

Misbaah Mansuri & Noel Dsouza Jan 22, 2021 8:23 AM

Rishabh Pant?blur=25

Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports

Misbaah Mansuri Jan 20, 2021 9:32 AM

whatsapp?blur=25

Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users

Misbaah Mansuri Jan 14, 2021 8:22 AM

sebamed?blur=25

Industry observers weigh in on the ad war and who actually gains from this one

Misbaah Mansuri Jan 12, 2021 10:20 AM

Sebamed-HUL ad war?blur=25

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand

Misbaah Mansuri Jan 11, 2021 9:11 AM

bank of baroda?blur=25

Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021

Misbaah Mansuri Jan 11, 2021 8:47 AM

cyber bulling?blur=25

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution

Misbaah Mansuri Jan 7, 2021 8:15 AM

ganguly?blur=25

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment

Misbaah Mansuri Jan 6, 2021 8:45 AM

advertising?blur=25

From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key people movements in advertising

Misbaah Mansuri Dec 31, 2020 8:45 AM

MarketingTrends2021?blur=25

From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us

Misbaah Mansuri Dec 29, 2020 8:48 AM

year ender advertising?blur=25

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry

Misbaah Mansuri Dec 28, 2020 8:55 AM

yearender?blur=25

Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to recovery

Misbaah Mansuri Dec 14, 2020 9:00 AM

raj kurup?blur=25

Kurup, Founder and Chairman of Creativeland Asia, revealed that when it comes to brand communication, the focus now is more on building affinity and not just sales

Misbaah Mansuri Dec 11, 2020 8:32 AM

Amazon ad after Netflix streamfest?blur=25

The two streaming platforms on earlier occasions too had been involved in banters online and grabbed the attention of audiences

Misbaah Mansuri Dec 9, 2020 8:19 AM

laliga?blur=25

Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning after Covid, businesses plans in India, and more

Misbaah Mansuri Dec 7, 2020 9:02 AM

Honey Fraud Story?blur=25

Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of which claims of only 5 cases were found true

Misbaah Mansuri Dec 4, 2020 8:47 AM

mdh?blur=25

MDH launched its first television ad in 1984 featuring Mahashay Dharampal Gulati

Misbaah Mansuri Dec 3, 2020 5:19 PM

First Cry?blur=25

The brand has allocated Rs 16 crore for advertising in this financial year

Misbaah Mansuri Dec 2, 2020 9:05 AM

anti china?blur=25

Many vendors have been time and again laying emphasis on the fact that their handsets are made in India

Misbaah Mansuri Dec 1, 2020 9:01 AM