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Founder-CEO Singh also shares that the brand is about to close an integrated agency partner to support its marketing efforts
Mansi Sharma Jul 23, 2021 7:59 AM
C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign
Mansi Sharma Jul 22, 2021 8:06 AM
As brand awareness is ample and the consumers are online, digital marketing surely makes more sense for the category, opines industry
Mansi Sharma Jul 21, 2021 8:09 AM
This time around, it's a mix of goofy social media spots, traditional long-form storytelling and creativity across mediums
Mansi Sharma Jul 21, 2021 8:08 AM
Several influencers and activists bashed the campaign after actress Sanjana Sanghi was featured on Humans of Bombay with the story of how she helped her 'selfless caretakers'
Mansi Sharma Jul 15, 2021 2:21 PM
Biggest competitor and ‘friend’ Swiggy marked the special occasion by asking users to order something sweet on the ‘big day for startups’
Mansi Sharma Jul 15, 2021 8:28 AM
dentsu international Media Brands COO Haresh Nayak & Indeed Smart City VP & Smart City specialist Ajay Singh share how agency capabilities are being added on to for a robust business model
Mansi Sharma Jul 13, 2021 8:33 AM
Creative writing and Ravi Kishan’s voice-over give it a charming authenticity, industry opines
Mansi Sharma Jul 12, 2021 12:20 PM
It was an exception for male film stars to endorse a brand between 50s and 80s
Mansi Sharma Jul 9, 2021 8:22 AM
From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts
Mansi Sharma Jul 8, 2021 8:47 AM
L’Oréal India Chief Digital Officer Anil Chilla elaborates on the beauty brand’s heightened focus on technology and digital aspects in the new-age beauty business
Mansi Sharma Jul 6, 2021 8:10 AM
Kabaddi Adda CEO Arvind Sivdas shared that 'Mann Ki Jeet' campaign aims to educate kabaddi players on mental health and encourages them to spread the message in the community
Mansi Sharma Jul 5, 2021 9:05 AM
Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable
Mansi Sharma Jul 2, 2021 8:22 AM
The industry, however, agrees that the campaign has the potential to stand out and start a conversation against vaccine hesitancy
Mansi Sharma Jul 2, 2021 7:38 AM
The industry, however, agrees that the campaign has the potential to stand out and start a conversation against vaccine hesitancy
Mansi Sharma Jul 2, 2021 7:36 AM
Cannes Lions 2021 winners met at Clubhouse to reflect on the year's wins and where the industry needs to improve
Mansi Sharma Jun 28, 2021 8:26 AM
India’s total Lions count stood at 21, with FCB Interface & Dentsu Webchutney leading with 7 metals each
Mansi Sharma Jun 25, 2021 8:05 AM
Dentsu Webchutney won two Silver metals & Ogilvy India won one Bronze, closing the day with 17 Lions for India
Mansi Sharma Jun 24, 2021 8:43 AM
