sujhata v kumar?blur=25

Brand’s marketing head Sujatha V Kumar talks about the campaign, its media strategy, and how it can promote the growth of digital transactions in the country

Mansi Sharma 1 day ago


Industry observers say the badminton champions will get some attention from marketers and storytellers but admit that the admiration could be short-lived

Mansi Sharma May 18, 2022 8:18 AM


This association will help Padukone grow in terms of her brand value and international popularity and the French luxury brand will get a lot of attention in the Indian market, say experts

Mansi Sharma May 17, 2022 8:38 AM


Integral Ad Science heads talk to e4m about the power of contextual advertising and how their tools can help advertisers and publishers make the most of it

Mansi Sharma May 16, 2022 8:46 AM


The partnership, which is in its second year, has helped us to reach a much wider customer base, says Juneja, DHL’s VP-Sales & Marketing

Mansi Sharma May 10, 2022 8:22 AM


Industry is hopeful of touching pre-Covid numbers this season

Mansi Sharma May 5, 2022 8:33 AM


More brands will definitely have to follow the example and it's great that a big advertiser like HUL is taking the first step, say experts

Mansi Sharma & Kanchan Srivastava Apr 27, 2022 9:14 AM

Rajkummar Rao?blur=25

Experts from the ad world opine that the brand could have made the film more creative and used the acting prowess to their benefit

Mansi Sharma Apr 27, 2022 8:53 AM

Dheeraj Gupta, Jumboking?blur=25

In today’s edition of ‘e4m Pride of India Brands’ series, Gupta, Jumboking founder, shares the brand's journey and how a strong research backing keeps it relevant in a highly competitive space

Mansi Sharma Apr 26, 2022 8:53 AM


Industry insiders remain unimpressed with most of the TV ads running during IPL 2022

Mansi Sharma Apr 25, 2022 8:42 AM

Vinod Bisht?blur=25

Bisht, interim CEO of Delhi Capitals, talks about how the IPL franchise doubled its revenues over the last 2 years, its growth plans and the road ahead

Mansi Sharma Apr 21, 2022 7:54 AM


With more than 20 brands in his kitty, the actor is quite a popular name in the brand-verse today

Mansi Sharma Apr 20, 2022 8:57 AM

Ravi Chawla?blur=25

IPL is a valuable media property for the brand as it works in a low-involvement category, says Gulf Oil India MD & CEO Ravi Chawla

Mansi Sharma Apr 18, 2022 8:22 AM

Akshay Kumar?blur=25

With the actor's past work as the face of the government’s anti-smoking campaign and women’s hygiene products, this association may attract some trolling but won't impact his brand value, say experts

Mansi Sharma Apr 15, 2022 8:51 AM

JSW Paints?blur=25

CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhatt

Mansi Sharma Apr 14, 2022 8:28 AM

salman pepsi?blur=25

Sharing the idea behind the film, PepsiCo India Category Lead - Cola Saumya Rathor said they wanted to create an unskippable ad that is disruptive with pathbreaking storytelling

Mansi Sharma Apr 7, 2022 8:46 AM

Jaguar Lighting Campaign?blur=25

The brand’s recent ad campaign, created by Enormous Brands, has left ad experts and netizens awestruck with its narrative, storytelling, and the equity it builds for the brand

Mansi Sharma Apr 6, 2022 8:43 AM

Pride of India?blur=25

In today’s e4m Pride of India series, Zivame Head of Marketing Khatija Lokhandwala talks about the brand’s journey and its role in 'shifting perceptions about the intimate-wear category'

Mansi Sharma Apr 5, 2022 8:14 AM

Century Ply?blur=25

The brand’s TVCs for its firewall technology are being aired in between the IPL matches

Mansi Sharma Mar 30, 2022 8:28 AM