best ads?blur=25

Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew

Mansi Sharma Sep 23, 2022 8:36 AM

Anjali Krishnan?blur=25

With consumers spending more time online, it's imperative for brands to engage them on digital platforms, and data is just the tool for that, says Krishnan, Head of Media at Mondelez India

Mansi Sharma Sep 20, 2022 12:29 PM


e4m interacts with Schbang founder Karia and Martin Vinter, MD, Schbang UK to understand the agency’s global plans and why the UK was the perfect first outpost

Mansi Sharma Sep 19, 2022 8:53 AM

aryan khan?blur=25

SRK’s son will have to prove his own mettle before getting more brand deals and recognition in the industry, say experts

Mansi Sharma Sep 16, 2022 8:11 AM


As per the report, brands have bounced back from the pandemic to increase their value; TCS emerges as ‘India’s Most Valuable Brand’

Mansi Sharma Sep 15, 2022 8:35 AM

The ad campaign by McCann Erickson highlights the many idiosyncratic and personal factors that govern a house-buying or renting process

Mansi Sharma Sep 13, 2022 8:38 AM

Devika Bulchandani?blur=25

Dev, as she is popularly referred to in the advertising industry, has become the first Indian-origin female Global CEO of Ogilvy

Mansi Sharma Sep 10, 2022 8:46 AM

Akshay Kumar?blur=25

No controversy or flops seem to be shaking the actor’s brand value and affinity, says the marketing world

Mansi Sharma Sep 9, 2022 8:38 AM

Ranbir Kapoor?blur=25

The actor’s brand value and image going ahead will largely depend on Brahmastra’s performance, industry experts opine

Mansi Sharma Sep 6, 2022 8:20 AM


Industry observers say that although South actors do have barriers like language and culture gap, with rising popularity and reach they too can bag big endorsement deals

Mansi Sharma Sep 2, 2022 9:08 AM


Here are some of the ad campaigns that we found appealing in the August 15 to August 29 period

Mansi Sharma Aug 30, 2022 8:26 AM


Advertising experts say human intervention is necessary even in tech-driven campaigns for spotting red flags; celebrities may now get wary of deep fake ads

Mansi Sharma Aug 23, 2022 8:32 AM

Lal Singh Chaddha?blur=25

Brands like Rupa and Walkaroo have been featured prominently in the movie

Mansi Sharma Aug 22, 2022 8:50 AM


The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film

Mansi Sharma Aug 18, 2022 8:54 AM

I Day?blur=25

The way forward: According to I&B Ministry, the industry will become a 100-billion dollar (7.5 lakh crore) sector by 2030

Mansi Sharma Aug 12, 2022 8:27 AM


From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a long way

Mansi Sharma Aug 11, 2022 9:05 AM


The campaign is part of the Ministry of Culture’s ‘Azadi Ka Amritmahotsav’ for the 75th Independence Day and has been welcomed by netizens as well

Mansi Sharma Aug 10, 2022 8:05 AM

Ranveer Singh?blur=25

Industry experts believe that despite some negative chatter about the nude photoshoot, the actor who has over 30 brands in his kitty will continue to be a favourite in the endorsement market  

Mansi Sharma Aug 1, 2022 8:21 AM

Shyam Steel?blur=25

The brand’s Vice-President, Marketing, talks about how the pandemic reshaped marketing strategies for Shyam Steel and plans for the upcoming festive season

Mansi Sharma Jul 27, 2022 9:08 AM