Here’s how the brand world celebrated the festivals with their campaigns and brand activations in 2021

Mansi Sharma Oct 14, 2021 6:55 PM

Anil Viswanathan, Senior Director- Marketing, Mondelez India, talks about the Madbury campaign on the sidelines of the launch of its third edition

Mansi Sharma Oct 14, 2021 8:53 AM

The ad industry, however, opines that the authorities should also consider curbing the root cause of the issue, i.e., the manufacture & sales of such products

Mansi Sharma & Kanchan Srivastava Oct 13, 2021 8:29 AM

The past two weeks were all about inspiring narratives, creative executions, and taking up social taboos like menstruation

Mansi Sharma Oct 12, 2021 8:24 AM

e4m interacts with the brand and the agency behind the campaign headlined by Taapsee Pannu in India

Misbaah Mansuri & Mansi Sharma Oct 6, 2021 8:58 AM

The industry notes that the brands that leverage SRK's 'father' and 'family man' persona, like BYJU's, may stand to lose but only in the short run

Mansi Sharma Oct 5, 2021 8:24 AM

The category has been seeing robust consumer movement for the past few quarters because of the changing lifestyle

Simran Sabherwal & Mansi Sharma Oct 5, 2021 8:11 AM

Sources say that Bopanna will join Tanmay Bhat for an unnamed start-up in the cryptocurrency space

Mansi Sharma Oct 2, 2021 8:17 AM

The winner of gold at the e4m food influencer award, Chopra talks about his journey as a chef, an entrepreneur and how he turned into an influencer

Mansi Sharma Oct 1, 2021 8:19 AM

Industry watchers believe that the campaign is a testament to the fact that influencer marketing has a lot of potential to grow and deliver spectacular geo-agnostic results for brands

Mansi Sharma Sep 29, 2021 8:26 AM

Companies are expecting 25-30% hike in sales and are going to be quite active on digital platforms for marketing. But television and print will continue to dominate marketing spends, say experts

Simran Sabherwal & Mansi Sharma Sep 29, 2021 8:19 AM

It was all about creative storytelling, evoking some nostalgia, and striking conversations around gender equality for the ad world

Mansi Sharma Sep 27, 2021 8:56 AM

Louis Philippe Brand CMO Farida K talks about the new collection, digital campaign, and plans for H2

Mansi Sharma Sep 24, 2021 8:49 AM

The creative minds of the industry feel that changing the gender roles in advertising is laudable but brands should also be walking the talk and making the world more inclusive

Mansi Sharma Sep 24, 2021 8:17 AM

The move is unlikely to have much impact on the advertising revenues or spends by the sector as none of the ad-based platforms come under the purview of this law, say industry watchers

Mansi Sharma Sep 23, 2021 8:42 AM

The category spends anywhere between 25% and 30% on marketing in Q3

Simran Sabherwal & Mansi Sharma Sep 22, 2021 8:52 AM

The paid service is open to all members and non-members of ASCI and can be used by the advertisers and agencies during the pre-production phase of the campaigns

Mansi Sharma Sep 22, 2021 7:46 AM

Brands are looking to splurge 20-40% of their annual marketing budgets in Q3

Mansi Sharma Sep 21, 2021 8:48 AM

Chopra has wowed the internet and the marketing fraternity with his acting prowess in a hilariously self-aware ad for the IPL comeback

Mansi Sharma Sep 20, 2021 10:21 AM

The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped

Mansi Sharma Sep 18, 2021 9:02 AM