Authors
Madhuwanti reports on marketing, OTT and radio with a focus on trends. Based in Mumbai, she has worked across lifestyle, culture, television and retail industry.
Increased investment into original content, better customer engagement and proliferation of devices expected to bring key developments
Madhuwanti Saha & Anjali Thakur Jan 18, 2019 8:20 AM
Vice President of Content & Strategy, TV & Digital Network was with Network18 for 5 years
Madhuwanti Saha Jan 11, 2019 8:34 PM
Business heads of radio stations forecast the growth and trends in the radio sector in 2019
Madhuwanti Saha Jan 10, 2019 8:49 AM
Second high-profile exit from Viu in recent time. In November last year, Shantanu Gangane quit as the Chief Marketing Officer
Madhuwanti Saha Jan 7, 2019 5:45 PM
The latest masala entertainer directed by Rohit Shetty has namely five product placements which include Ching's and Rupa Frontline that are endorsed by Ranveer Singh himself
Madhuwanti Saha Jan 3, 2019 8:32 AM
New stores to be launched in other cities too, staying ahead of competition, says Major Brands India President
Madhuwanti Saha Dec 21, 2018 7:41 AM
OTT platforms are going all out to acquire customers by upping the content game and playing around with affordable pricing. So will the Indian OTT viewer mind paying?
Madhuwanti Saha Dec 17, 2018 9:22 AM
ChillOut: Ashwin Suresh, Founder of Pocket Aces when not travelling tells us about his weekends, how he spends his me-time, and his next adventure
Madhuwanti Saha Dec 15, 2018 10:10 AM
GM of OnePlus India speaks about performance in 2018, expansion plans, entry in the US market, the evolution of its marketing strategy and the need to take full ownership of the customer experience
Madhuwanti Saha Dec 13, 2018 9:13 AM
The CEO of ZEE5 on the consumption drivers, reception towards region-specific subscription packs in 2018, partnerships and how 2019 will only get bigger
Madhuwanti Saha Dec 12, 2018 8:49 AM
Patanjali took more than 10 per cent hit in its standalone consumer goods revenue for the year ending March 2018
Madhuwanti Saha Nov 27, 2018 5:56 AM
Industry sources have confirmed to e4m that the Chief Marketing Officer of OTT service Viu India has stepped down
Madhuwanti Saha Nov 16, 2018 8:41 AM
ChillOut: On a typical weekend, one can find the MD & CEO watching a Hollywood movie with his family.
Madhuwanti Saha Nov 10, 2018 9:59 AM
The report estimates that total mobile ad spends will reach Rs 3,635 crore in 2018
Madhuwanti Saha Nov 1, 2018 9:03 AM
More than a century old, the dry cell battery major recently celebrated 25 years of their iconic tagline 'Give Me Red' with a new logo along with Akshay Kumar
Madhuwanti Saha Oct 22, 2018 9:04 AM
The growth is driven by interest from new category of advertisers such as e-commerce, OTT, BFSI, besides the regular FMCG, consumer durables and automobile players
Madhuwanti Saha Oct 19, 2018 8:31 AM
Singh had quit social media platform Twitter last month where he served as the Country Director. At Zee5, he will report to CEO Tarun Katial.
Madhuwanti Saha Oct 15, 2018 9:52 PM
Turns out both ecommerce giants are harping on the word 'budget' to expand their reach and bring the next wave of consumers online. But will it work?
Madhuwanti Saha & Venkata Susmita Biswas Oct 12, 2018 9:06 AM
Netflix is said to have dedicated Rs 600 cr per year for original content in India and Amazon committed Rs 2,230 cr last year, which is expected to be allocated over two-three years
Madhuwanti Saha Oct 10, 2018 8:58 AM
Pepperfry, the online furniture company, is giving a big push in its latest 360-degree campaign 'Diwali Toh Sab Ke Liye Hai' for which it has allocated Rs 20 crore
Madhuwanti Saha Oct 10, 2018 8:38 AM
