Guest Article: Winning on Mobile - Kanika Mathur?blur=25

With consumers taking control of when, where and how they want to consume media, the mobile phone has immense potential to bring to life the power of digital marketing. Kanika Mathur, President, Digitas India, writes why marketers should look at mobile marketing with a different lens...

Kanika Mathur Jul 25, 2011 8:37 AM