The year 2021 was marked by a series of ad controversies. Hence, 2022 will be more crucial for brands to determine what kind of content they are putting out and through what channels, say experts

Kanchan Srivastava Jan 12, 2022 9:10 AM


Sharma & Rahul will surely attract some brands now but Kohli will remain marketers' delight even after losing his ODI captaincy, feel industry experts. Kohli is currently endorsing close to 30 brands

Kanchan Srivastava Jan 7, 2022 9:09 AM


As BCCI gears up for the mega auction of IPL players in February, Atishay Agarwal, Head of Content, Rajasthan Royals, talks about their campaign strategy and more

Kanchan Srivastava Jan 6, 2022 9:01 AM


TV ad volume of edtech brands grew 2.5-fold over the past one year while digital ad volume growth was up 1.5 fold in 2020 but has weakened now

Kanchan Srivastava Jan 3, 2022 1:02 PM


From more of purpose-driven marketing and regional content to use of technologies like AI & ML, here’s what experts predict for the ad world this year

Kanchan Srivastava Jan 3, 2022 9:12 AM

SMS marketing?blur=25

SMS continues to be the main communication strategy for many sectors like real estate, service, media, healthcare brands, say experts

Kanchan Srivastava Dec 30, 2021 9:03 AM

creative agency?blur=25

Are creative agencies losing their relevance to media agencies that provide 360-degree solutions to the clients?

Naziya Alvi Rahman & Kanchan Srivastava Dec 29, 2021 9:05 AM

Megha Ahuja?blur=25

Ahuja, VP-Digital Media Planning, Carat India, said that the ad spends on digital verticals are decided based on which platform has the maximum reach, affinity for target audience

Kanchan Srivastava Dec 28, 2021 9:11 AM

ads of 2021?blur=25

Here's a look at exchange4media's pick of creative ads this year that stood out from the pack

Kanchan Srivastava Dec 27, 2021 9:25 AM


Maruti Suzuki Executive Director Srivastava discussed the reasons behind the drop in adverting expenditure in FY21 and the company’s AdEx plan for the year 2022

Kanchan Srivastava Dec 27, 2021 9:22 AM

Automobile ad budget?blur=25

The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20

Javed Farooqui & Kanchan Srivastava Dec 24, 2021 8:52 AM


As businesses seek to personalize the way they engage with their customers, AI-powered third party-chatbots are helping them to reach out to consumers directly through WhatsApp, Insta Messenger

Kanchan Srivastava Dec 23, 2021 9:00 AM


Industry experts opined that factors like blockchain, a surge of retail investors & the increasing popularity of cryptocurrency are making people join the NFT bandwagon

Kanchan Srivastava Dec 21, 2021 9:06 AM


As mobile is driving the business growth in tier 2 and tier 3 cities, marketers have refreshed their targets

Kanchan Srivastava Dec 21, 2021 9:01 AM

rahul dravid?blur=25

A 1959 Volkswagen ad, promoting a small & cheap Beetle model at a time when Americans were in love with stylish vehicles, is considered as one of the best pieces of 'anti-advertising'

Kanchan Srivastava Dec 20, 2021 9:18 AM


Many big brands faced the wrath of trolls and were forced to retract their controversial ads this year

Kanchan Srivastava Dec 13, 2021 8:42 AM


e4m caught up with Group CCO & Chairman Amer Jaleel and Group CEO Virat Tandon to understand the 53-year-old group's future strategy, pandemic experiences and more

Kanchan Srivastava Dec 13, 2021 8:27 AM


Hiring and retaining good talent have always been the advertising industry’s biggest priorities. But the issue has gotten more accentuated in 2021

Kanchan Srivastava Dec 10, 2021 9:02 AM

Saurabh Kapoor?blur=25

Saurabh Kapoor, Head of Brand and Category Marketing, OnePlus India, spoke to e4m on a wide range of issues

Kanchan Srivastava Dec 7, 2021 8:50 AM


We begin our year-ender series with a compilation of some of the best marketing campaigns that created sensation on social media platforms

Kanchan Srivastava Dec 6, 2021 8:07 AM