Over 60 start-ups have set foot in the Tata IPL arena with 18 of them being fintech brands. What are the rules of this game? We ask experts

Kanchan Srivastava Mar 31, 2022 8:36 AM

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Experts opine that the fintech app's TVC may be able to garner eyeballs but might fall short of delivering the brand’s message clearly

Kanchan Srivastava Mar 30, 2022 8:33 AM

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Arora, Head of Brand & Marketing, Pristyn Care, shares about the Gurgaon-based healthcare startup's partnership with Disney+Hotstar and how IPL acts as a catalyst for the company

Kanchan Srivastava Mar 29, 2022 8:24 AM

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In today’s edition of the e4m Pride of India series, Abhinav Tyagi, SVP-Marketing, Urban Company, shares with us the firm’s vision, expansion & advertising strategy

Kanchan Srivastava Mar 29, 2022 8:15 AM


While the mega football tournament’s record viewership and value is sure to expand Byju’s global standing, FIFA will also expand its footprint in South Asian countries, opine industry experts

Kanchan Srivastava Mar 25, 2022 8:32 AM

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AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts

Kanchan Srivastava Mar 23, 2022 8:40 AM


Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology

Kanchan Srivastava Mar 22, 2022 8:34 AM


Industry leaders opine that the surge in programmatic ads is the biggest challenge before brands and agencies to get the skilled workforce at the earliest

Kanchan Srivastava Mar 17, 2022 8:36 AM

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The National Director, Sports & Entertainment Sponsorships, Wavemaker India, in a candid chat spoke about IPL’s popularity, impact and how the new teams will increase the league’s reach further

Kanchan Srivastava Mar 17, 2022 8:32 AM


Spinny’s Head of Marketing, Suvid Bajaj, talks to e4m about the association with IPL, roping in Sachin Tendulkar and PV Sindhu, expansion plans & more

Kanchan Srivastava Mar 16, 2022 8:16 AM


In this edition of e4m Pride of India series, Srinivas Kamath, Director of Kamaths Ourtimes Ice Creams, shares with us the journey of Naturals and the future plans in store for the brand

Kanchan Srivastava Mar 15, 2022 8:46 AM


Women are carving a niche for themselves in the online gaming space as gamers, streamers, game developers or entrepreneurs and that is helping to change the stereotypes, stakeholders say

Kanchan Srivastava Mar 10, 2022 8:36 AM


ASCI has constituted a panel of experts that will review ad scripts & advise endorsers if the claims being made by brands are misleading or not

Kanchan Srivastava Mar 9, 2022 12:39 PM


According to the PMAR 2022, more than 15 new-age, tech-based brands have entered the top 50 advertisers' list of 2021, with Dream11 and Byju’s making it to the top five

Kanchan Srivastava Mar 8, 2022 8:45 AM

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As part of the e4m Pride of India Brands series, we spoke to Aditya Bagri on the company’s journey so far, the advertising strategies and what drives Bagrry's towards excellence

Kanchan Srivastava Mar 8, 2022 8:37 AM

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The CEO of South Asia, Media Services, dentsu, shares her mantra for women professionals, her idea of a gender-just workplace and more

Kanchan Srivastava Mar 7, 2022 8:34 AM

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From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers

Kanchan Srivastava Mar 4, 2022 8:32 AM

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In today’s edition of e4m Pride of India Brands series, Meghna Ghai Puri, President of Whistling Woods International, shares her father’s vision, the institute’s journey, the road ahead & much more

Kanchan Srivastava Mar 1, 2022 8:50 AM


Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands is driving the AdEx growth in India

Kanchan Srivastava Feb 28, 2022 8:44 AM


In today’s edition of 'e4m Pride of India Brands' series, Ajay Sharma, Director of Baidyanath, shares with us the journey of the health, wellness, food and personal care products a century ago

Kanchan Srivastava Feb 24, 2022 8:33 AM