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acquistion?blur=25

Tata, Ambani and Adani groups are acquiring several ecommerce start-ups. Many of them are D2C brands with plenty of online consumers and data with them

Kanchan Srivastava Jun 21, 2022 8:50 AM

Puneet Gupta?blur=25

Gupta, Digital Business & Marketing Head – Personal Wealth, Edelweiss Wealth Management, shares emerging marketing trends in BFSI, strategy while reaching out to high-net-worth individuals & more

Kanchan Srivastava Jun 17, 2022 8:05 AM

Burger King?blur=25

Advertising industry experts have mixed opinions over the burger chain’s quirky campaign

Kanchan Srivastava Jun 15, 2022 9:00 AM

Surroagte ads?blur=25

While the government talks about a hefty penalty on advertising regulation violators, the ambiguity in the guidelines may allow brands and influencers to escape the penalty, assert experts

Kanchan Srivastava Jun 14, 2022 9:02 AM

Nano-influencer?blur=25

According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them

Kanchan Srivastava Jun 13, 2022 8:55 AM

Yahoo?blur=25

Sigaloff, VP, Head of Apac, talks about New Yahoo!, advertising trends in India, the challenges ahead and much more

Kanchan Srivastava Jun 7, 2022 8:46 AM

jajdeepak?blur=25

The Chief Creative Officer and CEO of Leo Burnett, SouthAsia, shares insights about the agency’s post-pandemic productions, their entries for Cannes Lions and much more

Kanchan Srivastava Jun 6, 2022 8:18 AM

Shashank Srivastava?blur=25

Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4

Kanchan Srivastava Jun 3, 2022 8:36 AM

Cannes Lions?blur=25

For this year’s festival of creativity, DDB Mudra Group has sent five of its ad campaigns with brands like Netflix, McDonald’s, Stayfree and BGMI

Kanchan Srivastava Jun 3, 2022 8:22 AM

Branded content?blur=25

Industry observers say ad agencies are tapping content on video platforms for creating relevant communication and for helping brands connect with consumers

Kanchan Srivastava May 31, 2022 8:35 AM

cricket?blur=25

While some experts feel these companies will have to re-look the big spends they incur on IPL, others say it is too early to say anything about the league’s next season as a lot can change by then

Kanchan Srivastava May 27, 2022 8:47 AM

Lions?blur=25

For this year’s festival of creativity, Kinnect has sent three campaigns - for destitute children, against domestic violence & for a bank’s festive offer

Kanchan Srivastava May 25, 2022 8:34 AM

Cannes Lions?blur=25

The nominations by the agency include campaigns for ‘nameless’ Bangladeshi women and victims of human trafficking

Kanchan Srivastava May 20, 2022 8:02 AM

Twitter?blur=25

While some observers say the turmoil involving Twitter is making the industry wary, others don’t see a big cause for concern & doubt if the platform’s appeal as an advertising medium would take a hit

Kanchan Srivastava May 19, 2022 8:41 AM

Vaishali?blur=25

In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more

Kanchan Srivastava May 19, 2022 8:38 AM

crypto?blur=25

India is a hotbed for the cryptocurrency industry and investment in the sector crossed $6.6 billion in May 2021

Kanchan Srivastava May 18, 2022 8:18 AM

Budget cut?blur=25

The word in the industry is that brands are going for a nearly 15 per cent cut in ad budget

Kanchan Srivastava May 16, 2022 8:30 AM

Dheeraj Sinha?blur=25

exchange4media caught up with Sinha, CEO of Leo Burnett - South Asia and Chairman of BBH India, on the sidelines of Goafest 2022

Kanchan Srivastava May 11, 2022 8:41 AM

Cannes Lions?blur=25

BBDO’s award-winning campaign #ShareTheLoad for Ariel will compete in the global advertising festival once again with its latest version. Will the ad repeat history?

Kanchan Srivastava May 11, 2022 7:55 AM