The phenomenon of ‘ghosting’ is not new in the sector, but its extent and scale have gone up over the past couple of years, say ad sector experts

Kanchan Srivastava Oct 11, 2022 8:24 AM


Hero MotoCorp, PowerGrid, NTCP, Odisha Tourism and United Phosphorus have extended their support to the tournament

Kanchan Srivastava Oct 8, 2022 6:50 PM


Many industry leaders feel the move is unlikely to have any impact unless the government acts on offshore gambling platforms operating illegally in India

Kanchan Srivastava Oct 7, 2022 4:37 PM


Mark Zuckerberg has been focusing a lot on Whatsapp Business API of late to drive Meta’s growth

Kanchan Srivastava Oct 7, 2022 9:28 AM


Industry observers note betting apps are one of the top advertisers, especially during big sporting events in India; MIB crackdown on betting ads expected to deal a big blow to celebrity endorsers too

Kanchan Srivastava Oct 7, 2022 8:56 AM

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Industry watchers discuss the atypical delay in pitch processes, attributing it to inexperience, caution and a preference for an integrated approach

Kanchan Srivastava Oct 4, 2022 8:51 AM


Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns

Kanchan Srivastava Sep 29, 2022 8:44 AM


The Vice President, Sales, Marketing and Customer Care of Tata Motors spoke to exchange4media about the company’s festive marketing plans and growth projections

Kanchan Srivastava Sep 27, 2022 8:26 AM

Ranjani Krishnaswamy?blur=25

Krishnaswamy, General Manager of Marketing at Tanishq, Titan Company Limited, says that the brand aims to make the most of the festive season

Kanchan Srivastava Sep 26, 2022 8:44 AM


Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes

Kanchan Srivastava Sep 23, 2022 8:10 AM


Shirish Agarwal, Head - Marketing Communications & Brand, Panasonic Life Solutions India, shares insights on the company’s festive marketing plans

Kanchan Srivastava Sep 22, 2022 8:48 AM


From regional brand ambassadors to revamped online experience to shopping via WhatsApp, e-tailers are trying hard to connect with Bharat to drive next phase of growth

Kanchan Srivastava Sep 15, 2022 8:48 AM


Q1 inflation, hike in interest rates and surging fuel prices have promoted many venture capitalists, who were funding these start-ups, to tighten their purse strings

Kanchan Srivastava Sep 15, 2022 8:22 AM

Anuj Sharma?blur=25

A big festive offer and a well-intentioned thought are behind Xiaomi's 'gimmick' that asks consumers not to buy any tech products yet, says Sharma – CMO, Xiaomi India

Kanchan Srivastava Sep 14, 2022 8:32 AM


Sidharth Rao and Madhu Sudhan talk about the idea behind launching Punt, the challenges and scope of mar-tech

Kanchan Srivastava Sep 14, 2022 8:18 AM


After a set of guidelines for surrogate and misleading ads, the Centre has announced to bring additional guidelines to tighten grip on social media influencers

Kanchan Srivastava Sep 12, 2022 8:32 AM


The Chief Marketing and Communications Officer of Mastercard spoke at length to exchange4media about entering into cricket sponsorship with BCCI, the company’s strategy for the association & much more

Kanchan Srivastava Sep 9, 2022 8:30 AM


While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts

Kanchan Srivastava Sep 7, 2022 8:37 AM

Surroagte ads?blur=25

ASCI code defines the qualification criteria for brand extensions, which are permitted under the law, versus surrogate advertising that is prohibited under the law, ASCI CEO Manisha Kapoor told e4m

Kanchan Srivastava Sep 6, 2022 8:19 AM

Manish Dubey?blur=25

The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making inroads into marketing, the power of social media and more

Kanchan Srivastava Sep 5, 2022 8:58 AM