Anjana Ghosh?blur=25

Ghosh, the CEO of Xotik Frujus, speaks to e4m about evolving customer preferences, the beverage company's rebranding exercises and more

Kanchan Srivastava Mar 23, 2023 9:41 AM


Indian gaming firms received $1.4 billion investment over the past five years. This opens up huge opportunities for advertisers

Kanchan Srivastava Mar 23, 2023 8:55 AM

Vivek Bhargava?blur=25

The Co-founder of ProfitWheel Bhargava discusses how AI and Generative AI have emerged as big game changers in the consumer experience and marketing segment

Kanchan Srivastava Mar 21, 2023 8:40 AM


Honda Motorcycle & Scooter India, Managing Director, President & CEO Atsushi Ogata and operating head (Sales & Marketing), Yogesh Mathur spoke on the sidelines of the company’s new launch 'Shine 100'

Kanchan Srivastava Mar 20, 2023 9:05 AM


Richard Frankel, Global Creative Director, Spotify and Arjun Kolady, Head of Sales, Spotify India, spoke to e4m about the challenges and expansion plans of the Swedish audio streaming giant in India

Kanchan Srivastava Mar 17, 2023 8:39 AM


With no subscription fee for the IPL streaming, JioCinema will have to solely depend on advertisers for revenue, caution industry observers

Kanchan Srivastava Mar 15, 2023 1:01 PM


The Founder and CEO of Taboola spoke to e4m on the growth of native advertising, the use of ChatGPT, and India emerging as an important market for the company

Kanchan Srivastava Mar 13, 2023 8:36 AM


The two brands are at loggerheads over a contentious tagline – ‘Kuchh Kar Dikhane Ki Bhookh’

Kanchan Srivastava Mar 10, 2023 12:33 PM

Saurabh Khattar?blur=25

IAS India head Saurabh Khattar talks to e4m about emerging marketing trends, ad frauds in digital marketing and available solutions

Kanchan Srivastava Mar 9, 2023 9:05 AM

short video?blur=25

Short-form video apps likely to capture 40% of video commerce market, reveals a Redseer report which also predicts Creator economy will double in five years

Kanchan Srivastava Mar 6, 2023 11:01 AM

Piyush Mishra?blur=25

In an exclusive interview with e4m, RCB chairman Mishra, who is currently the Chief Commercial Officer of Diageo India, shared his objectives behind buying the women's IPL team

Kanchan Srivastava Mar 6, 2023 9:13 AM

Shashank Srivastava?blur=25

Senior Executive Director (Marketing & Sales) Shashank Srivastava spoke to e4m on the sidelines of an event. He explains the rationale behind targeting GenZ, more investment in digital, and more

Kanchan Srivastava Mar 2, 2023 9:03 AM


Publishers have been reworking their strategies after changes in the Google algorithm affect web traffic and revenue

Kanchan Srivastava Feb 27, 2023 9:42 AM


Digital leaders opine if data privacy and regulatory concerns are addressed, web 3 can continue to drive innovation and commerce

Kanchan Srivastava Feb 27, 2023 9:17 AM

ready to cook?blur=25

As acceptance for convenience food is rising, top brands have focussed their marketing on TV and Digital to expand their reach

Kanchan Srivastava Feb 23, 2023 9:19 AM


Industry observers wonder if all IPL viewers in India can afford to spend Rs 32 to watch one T20 match, which on average requires at least 2GB of data

Kanchan Srivastava Feb 21, 2023 9:04 AM


Drop in data & news consumption, decline in sales of mobile phones and flattening of internet growth cited as prime reasons

Kanchan Srivastava Feb 20, 2023 9:08 AM

ai search?blur=25

With people shifting to AI-chatbots for their queries, referral traffic from Search towards news websites is declining, say industry players

Kanchan Srivastava Feb 15, 2023 8:40 AM


The festival slated to be held from June 19 to 23 will focus on inclusivity and sustainability

Kanchan Srivastava Feb 9, 2023 8:45 AM


AI-powered “copilot” to deliver better search and more complete answers, claims Microsoft, a day after Google launched Bard

Kanchan Srivastava Feb 8, 2023 8:12 AM