Saurabh Tyagi?blur=25

Tyagi, Chief Client Officer of HiveMinds, explains how brands are keeping a tab on social media to gauge public sentiments

Kanchan Srivastava 1 day ago

Abhinav Srivastava?blur=25

Srivastava, COO of D Yellow Elephant, talks about how pharma companies raised their media spend amid the COVID pandemic

Kanchan Srivastava Jan 18, 2022 9:02 AM

Digital advertising?blur=25

Industry leaders tell e4m that while they are concerned about the ‘not-so-transparent’ digital ad tools, the right mechanisms can help in building trust in the overall system

Kanchan Srivastava Jan 18, 2022 8:52 AM


The amount spent on paid search was approx Rs 49 cr in 2021, which is likely to go up in 2022 considering the higher ROI it offers, shares Shashank Srivastava, Executive Director, Maruti Suzuki

Kanchan Srivastava Jan 14, 2022 8:52 AM


Based on complaints against 480-odd ads over the past three years, ASCI undertook a deep dive to identify what offends Indian consumers the most

Kanchan Srivastava Jan 13, 2022 9:21 AM

Amit Wadhwa?blur=25

Amit Wadhwa, CEO, dentsu Creative India, outlined that the biggest challenge for a company is to embrace and accept technology and to evolve with it

Kanchan Srivastava Jan 13, 2022 9:01 AM


The year 2021 was marked by a series of ad controversies. Hence, 2022 will be more crucial for brands to determine what kind of content they are putting out and through what channels, say experts

Kanchan Srivastava Jan 12, 2022 9:10 AM


Sharma & Rahul will surely attract some brands now but Kohli will remain marketers' delight even after losing his ODI captaincy, feel industry experts. Kohli is currently endorsing close to 30 brands

Kanchan Srivastava Jan 7, 2022 9:09 AM


As BCCI gears up for the mega auction of IPL players in February, Atishay Agarwal, Head of Content, Rajasthan Royals, talks about their campaign strategy and more

Kanchan Srivastava Jan 6, 2022 9:01 AM


TV ad volume of edtech brands grew 2.5-fold over the past one year while digital ad volume growth was up 1.5 fold in 2020 but has weakened now

Kanchan Srivastava Jan 3, 2022 1:02 PM


From more of purpose-driven marketing and regional content to use of technologies like AI & ML, here’s what experts predict for the ad world this year

Kanchan Srivastava Jan 3, 2022 9:12 AM

SMS marketing?blur=25

SMS continues to be the main communication strategy for many sectors like real estate, service, media, healthcare brands, say experts

Kanchan Srivastava Dec 30, 2021 9:03 AM

creative agency?blur=25

Are creative agencies losing their relevance to media agencies that provide 360-degree solutions to the clients?

Naziya Alvi Rahman & Kanchan Srivastava Dec 29, 2021 9:05 AM

Megha Ahuja?blur=25

Ahuja, VP-Digital Media Planning, Carat India, said that the ad spends on digital verticals are decided based on which platform has the maximum reach, affinity for target audience

Kanchan Srivastava Dec 28, 2021 9:11 AM

ads of 2021?blur=25

Here's a look at exchange4media's pick of creative ads this year that stood out from the pack

Kanchan Srivastava Dec 27, 2021 9:25 AM


Maruti Suzuki Executive Director Srivastava discussed the reasons behind the drop in adverting expenditure in FY21 and the company’s AdEx plan for the year 2022

Kanchan Srivastava Dec 27, 2021 9:22 AM

Automobile ad budget?blur=25

The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20

Javed Farooqui & Kanchan Srivastava Dec 24, 2021 8:52 AM


As businesses seek to personalize the way they engage with their customers, AI-powered third party-chatbots are helping them to reach out to consumers directly through WhatsApp, Insta Messenger

Kanchan Srivastava Dec 23, 2021 9:00 AM


Industry experts opined that factors like blockchain, a surge of retail investors & the increasing popularity of cryptocurrency are making people join the NFT bandwagon

Kanchan Srivastava Dec 21, 2021 9:06 AM


As mobile is driving the business growth in tier 2 and tier 3 cities, marketers have refreshed their targets

Kanchan Srivastava Dec 21, 2021 9:01 AM