Saatchi & Saatchi Singapore was declared Agency of the Year on the fourth and final day of AdFest 2008. The Agency of the Year Award is awarded based on the maximum number of metals won. The first runner-up was JWT Singapore, which bagged 21 awards, followed by Dentsu Inc, Tokyo, which bagged 14 awards.
The four-day AdFest 2008 held in Pattaya, Thailand, from March 26-29, saw a total of 17 metals being awarded to Indian agencies. O&M topped the list with four metals. Leo Burnett bagged three awards, while Contract Advertising and McCann Erickson won two metals each.
Day 3 at AdFest 2008 saw Chris Thomas, Chairman and Chief Creative Officer, Asia, BBDO Asia Pacific, Singapore, and Simon Bond, Regional MD, Asia Pacific, Proximity, Singapore, jointly address a session on ‘Exploring new avenues for creativity in the digital age’, where the duo stressed on the need for creating powerful ideas that would allow consumers to play and work with the brands.
Demystifying today’s consumer has become an important exercise for brands and corporates. As James Lou, Executive Vice President, Managing Director of Strategy, DDB, Chicago, noted at the AdFest 2008, “Today’s consumers are spoilt for choice and it is the consumer who is in control and reinventing the relationship with the brands.”
The Asia Pacific Advertising Festival or AdFest, the annual advertising festival aimed at celebrating creativity in Asia pacific region, officially kicked off on March 26 in Pattaya, Thailand, with the concurrent screenings of 761 TV award entries and an exhibition of numerous works.
After stimulating debates on ‘Print 3.0’ in Delhi and ‘Television 3.0’ in Mumbai, the exchange4media Conclave 2008 moved to Bangalore on March 14, where some of the top honchos of new age media companies put the spotlight on ‘Digital 2.0’. NDTV Media is the Presenting Sponsor for this four-city mega industry event.
Deccan Chronicle Holdings Ltd, publisher of English daily Deccan Chronicle, will be launching its financial daily in the first half of the calendar year 2008. The launch will see editions rolling out in Delhi, Mumbai, Bangalore, Hyderabad and Chennai, from day one. The creative duties of the daily would be handled by Meridian.
After consolidating its position in the kid’s television space with Chutti TV, Sun Network is set to roll out kid’s channels in Malayalam, Telugu and Kannada languages. The Malayalam channel will be called Kochu TV, while the Telugu channel will be known as Khushi TV. The Kannada channel has been christened Chintu TV.
Vaartha, the most read Andhra daily after Eenadu, is set to roll out editions in Chennai and Bangalore. According to Gaurav Sanghi, Executive Director, AGA Publications Ltd, publisher of Vaartha, these editions would be launched in the next couple of months. AGA Publications is investing close to Rs 100 crore to launch the two new editions, making all its 20 editions all colour, inter alia.
Brands need to reinvent themselves in order to stay relevant in this rapidly evolving technological age and building strong bond between brands and their customers is imperative for the success of any brands. These are the two major points that speaker after speaker stressed at the 4th edition of the CII Brand Summit held in Hyderabad on February 1 and 2, 2008 under the theme ‘The brand is dead. Long live brand’.
The Board of Deccan Chronicle Holdings Ltd at its meeting held on January 28, 2008, inter alia, approved the launch of a financial daily. The company also announced a joint venture of its subsidiary Sieger Solutions with GroupM to explore and create synergies in the space of sports and event management.
Chennai-based FMCG major Cavinkare has awarded the creative duties of one of its most prolific brands, Fairever, to G3, a part of Grey Worldwide. Orchard Advertising is the incumbent agency. The account size is pegged upwards of Rs 10 crore. G3 already handles Cavinkare’s hair colour and home care businesses.
Balasubramanium V, who recently put in his papers as Global CEO of Meritus, the data analytics firm of WPP Group, is all set to join Reliance ADAG as Group Knowledge Management Head. The Knowledge Management initiative is to extract more consumer insights for efficient strategy through analytics.
VETA, an academy for teaching spoken English, has appointed O&M as its creative agency following a multi-agency pitch. Rediffusion DYR, Law & Kenneth, JWT and Contract were the other agencies that had taken part in the pitch. RK Swamy BBDO is the incumbent agency. The media duties of VETA are being handled by Mindshare.