Following a multi-agency pitch, FMCG company Henkel India has appointed OMD India as its media agency. Mediaedge:cia is the incumbent agency on the account. Though the size of the business could not be ascertained at the time of filing this report, reliable sources have pegged it at upwards of Rs 30 crore.
Asianet has been having a good year in 2009. The leading Malayalam general entertainment channel has further widened the lead with its nearest second. Asianet has been consistently scoring on an average 1100-plus GRPs (Source: TAM; CS F ABC 15+, Kerala Total Market; from weeks 23 to 30) for the last two months.
Kalaignar Television Network is gearing to enter the regional kids’ television space with Chithram, which will compete with Sun Network’s kids’ channel Chutti TV. Preceding the launch of the kids’ channel will be another GEC, Kalaignar Asia, which will cater to the Tamil Diaspora in South East Asian countries.
Chennai-based creative shop Rubecon Communications has recently completed 15 years. The agency has come a long way since the time it had started off with one client (Taj Group) 15 years ago, with 15-plus large and small clients in its kitty today. Alexander Zachariah, Director, Rubecon, tracks the creative shop’s growth path.
After elevating Sanjay Reddy as COO for the Zee South channels recently, Zee Network is planning to strengthen the content syndication business of South channels. V Chandrasekaar Barathi (Chandru), who was Business Head of Zee Tamil, will look after Zee South’s syndication business as Senior Vice President, Zee South.
Dinamalar, one of the leading Tamil dailies, has strengthened its online edition by adding two more sub-domains – ‘Cricket’ and ‘Car Buy’. While ‘Cricket’ offers tournament itineraries, scorecard, commentary, partnerships, match highlights and run rate graphs, ‘Car Buy’ provides information on cars based on brand and price.
After GEC, news, music and movie channels, the new kid on the block in Tamil Nadu is the comedy channel. While Sun Network launched its 24-hour comedy channel, 'Comedy Thirai' on September 8, Kalaignar TV (Sun TV's direct competitor) is planning to roll out a comedy channel soon. Will these comedy channels affect the viewership of their flagship brands? Will they attract sizeable eyeballs so as to attract advertisers? exchange4media finds out.
‘Home is where the heart is’, though a much hackneyed saying, rings true. While any structure can provide shelter, it takes a special home to lure one back to its fold with anticipation of warmth and comfort. This is the premise on which TBWA Chennai has based its TVC for Chennai-based real estate developer VGN.
Zee Tamil is all set to hit the airwaves around Vijaya Dasami. The new channel will air 11 hours of original programming content and one and a half hour of news programme. To start with, Zee Tamil will have three soaps, with two more being added 4-5 weeks after the launch. The new channel from ZEEL, which is testing its signals now, is hopeful of being present in 90 per cent C&S households in Chennai.
God’s own country all set to celebrate Onam with the usual fervour on September 12. It is the time of the year when people in Kerala put their best foot forward and gyrate to the clapping rhythms of Kaikottikali, besides loosening their purse strings. Tapping into this gaiety, all agencies work overtime during this period as most of the businesses in Kerala meet their annual targets during the season of Onam, hence the work for some of the top agencies in Kerala almost quadruple. This also means big bucks for agencies.
Even as Sun Direct TV Pvt Ltd chalks out aggressive expansion plans, the leading DTH service provider in South India has appointed McCann Erickson as its creative agency following a multi-agency pitch that saw the participation of 4-5 top agencies in the country. Sun Direct has earmarked a marketing budget of Rs 120 crore to complement its aggressive expansion plans beyond its forte – South India.
Close on the heels of entrusting its creative duties to McCann Erickson Chennai, Sun Direct has appointed Mindshare Chennai as its media AoR to handle its media buying and planning activities following a multi-agency pitch. The total ad spend has been pegged at Rs 120 crore.
Keeping pace with the changing market dynamics, Malayala Manorama Group is launching an integrated media solutions platform christened ‘Junction K’ (Kerala) on August 18. Through Junction K, Kerala’s largest media house intends to provide integrated marketing solution to clients who want to set up base in the state.