Ignitee Digital Solutions strengthens presence in the South with two new wins?blur=25

Ignitee Digital Solutions has added real estate major Purvankara Builders and Developers from Bangalore and Chennai-based art director Thotta Tharani’s project. Following these wins, the company will be formulating a social media marketing campaign for Purvankara Projects. The company will also be managing the website of Thotta Tharani.

Judy Franko Feb 23, 2010 7:12 AM

CII Brand Summit: There’s a shift from brand communications to consumer engagement: Punita Lal?blur=25

Speaking on the concluding day of CII Brand Summit 2010, held in Bangalore, PepsiCo India’s Punita Lal urged advertisers to talk about share of conversations, instead of share of voices, and conceive campaigns based on big ideas rather than on brilliant advertisements.

Judy Franko Feb 22, 2010 7:35 AM

CII Brand Summit: ‘Idea is the celebrity’?blur=25

The session on ‘Engaging with Consumer through Celebrities’ saw an interesting discussion where the panelists Vivek Oberoi, Ashok Das, Harish Bijoor, Senthil Kumar, H S Goindi and Rajeev Raja gave celebrity endorsement the thumbs down, while maintaining that idea was the core and there was no substitute to idea.

Judy Franko Feb 22, 2010 7:35 AM

Leo Burnett’s C Vijai Ambalavanan to head Grey Chennai?blur=25

C Vijai Ambalavanan has moved on from Leo Burnett to join Grey Group India as Branch Head in Chennai. Popularly known as Amby among peers, he will be reporting to Vijay Jacob, who recently joined Grey as Vice President and Head of South.

Judy Franko Feb 22, 2010 7:03 AM

CII Brand Summit: Media should not be seen as mass or social – integration worked better: Rahul Welde?blur=25

Speaking on ‘From mass media to social media’ at the fifth CII Brand Summit 2010, being held in Bangalore on February 19-20, Rahul Welde, Vice President, Media services, Asia AMET Unilever, Singapore, highlighted the various media touch points of the consumer.

Judy Franko Feb 20, 2010 6:03 AM

Raj Television Network to enter Hindi Heartland with Hindi GEC?blur=25

Chennai-based Raj Television Network, which operates a clutch of general entertainment, news and music channels in various South Indian languages, is gearing up for the next big leap. The South Indian television network has set its sight on Hindi heartland with Hindi GEC, christened Raj Parivaar.

Judy Franko Feb 11, 2010 6:24 AM

S Balasubramanian joins Dinamalar as Head of Marketing, New Media?blur=25

Dinamalar, one of the leading Tamil dailies, has appointed S Balasubramanian as Head of Marketing, New Media. Prior to joining Dinamalar, he was Senior Vice President – Ad Sales at currently has more than 35 million page views and occupies the 130th place among Indian websites as per Alexa rankings.

Judy Franko Feb 9, 2010 6:58 AM

Raj TV ramps up prime time slot with slew of new programming?blur=25

Chennai-based Raj Television Network has strengthened its flagship channel Raj TV’s programme offering with the launch of new primetime shows in order give a boost to its viewership. The newly introduced shows, which vary from reality shows to mythological serials, talent hunt shows and soaps, went on air from February 1, 2010.

Judy Franko Feb 8, 2010 6:54 AM

Parryware Roca ropes in OMD as its media AoR; ac size pegged at Rs 20 cr?blur=25

Chennai-based sanitaryware major Parryware Roca, which markets its products under two brand names – Parryware and Roca – has appointed OMD as its media AoR. No pitch preceded the win. Mindshare is the incumbent agency on the account. The company will be spending Rs 18-20 crore in mass media advertising over the next one year.

Judy Franko Feb 1, 2010 6:52 AM

Ad Club Madras invites entries for Tamizh Awards?blur=25

The Advertising Club Madras has invited entries across 27 categories for Tamizh Awards 2010. The second edition of the Tamizh Awards will be held on March 19, 2010. Daily Thanthi is the title sponsor of the event.

Judy Franko Jan 29, 2010 7:18 AM

Muthoot Pappachan Group appoints Mindshare Chennai as its media AoR; ac size Rs 10 cr?blur=25

The Rs 20,000-crore Muthoot Pappachan Group has appointed Mindshare, Chennai as its media AOR following a multi agency pitch, which saw the participation two more agencies besides Mindshare. Contract Chennai handles the creative duties of the Group. The account size is pegged at Rs 10 crore.

Judy Franko Jan 25, 2010 7:27 AM

Lowe Lintas to handle Kalaiyar Koil Milk Processing business?blur=25

Kalaiyar Koil Milk Processing, the dairy business venture of Quality Inn Hotels, has appointed Lowe Lintas as its advertising partner following a multi-agency pitch. The agency has been assigned both media and creative duties. The company has set aside a marketing budget of Rs 1 crore for the first year.

Judy Franko Jan 20, 2010 7:39 AM

The Sun shifts gears – Part 2?blur=25

Till a few years ago, Sun Network was a closely guarded business, with most of the divisions being headed by Kalanithi Maran’s trusted classmates. But things are changing now. So, is the Sun Network undergoing a transformation of sorts? exchange4media delves further into the media-reticent Sun Network in the second part of this report.

Judy Franko Jan 19, 2010 7:32 AM

The Sun shifts gears – Part 1?blur=25

While most media companies grappled with the impact of the economic slowdown in 2009, there were a few who decided that it was the best time to invest, especially in talent. Fewer still had not just the propensity to invest, but also the ability to do so. Sun Network has been one of them.

Judy Franko Jan 18, 2010 6:55 AM

Rewind 2009: Southside story remains a lackluster affair?blur=25

Down South, compared to 2008, the year 2009 has been a very lackluster year with relatively few new launches and only a handful a media companies going ahead with their hiring and expansion plans. Among these were the Malayala Manorama Group, which put on hold its GEC and youth channel launch plans, as well as several other national players.

Judy Franko Jan 14, 2010 7:20 AM

Kalanithi Maran-promoted Sun Aviation to finalise creative partner shortly?blur=25

Sun Aviation, promoted by Kalanithi Maran, which had called for a creative pitch recently, will be finalising a creative partner shortly. According to a company spokesperson, all the top 10 agencies of the country were in the fray for the Southern metro-based coveted aviation account.

Judy Franko Jan 8, 2010 8:15 AM

Please have a change of heart and help me in 2010! – Judy Franko?blur=25

Ups and downs, highs and lows have become part and parcel of life in e4m. There were times when I was all charged up, and there were also times when I felt let down. There were days when I had umpteen things to do and there were also dry spells. And all I did was sing Hallelujah and Hosanna, asking God not to let me go down, says Judy Franko.

Judy Franko Jan 1, 2010 9:02 AM

LMG scoops up entire HLL Lifecare portfolio?blur=25

Following a multi-agency pitch, HLL Lifecare Ltd (formerly Hindustan Latex Ltd) has appointed Lintas Media Group as its media AOR for the entire product portfolio, including Moods, oral contraceptive pill brand Saheli, Crezendo, and Preventol, among others. The total ad spend is pegged at Rs 8-10 crore.

Judy Franko Dec 30, 2009 8:22 AM

Suresh Iyer joins Polimer TV as consultant?blur=25

Suresh Iyer, who had stepped down as CEO of Raj Television Network in July 2009, has joined Tamil news and general entertainment channel Polimer TV as a consultant. In a related development, V Murali Raaman, CEO of Polimer TV has quit the organisation. Sources from Polimer Media have confirmed the development.

Judy Franko Dec 14, 2009 8:31 AM

In a market like Chennai, every agency’s fortune lies in the SME segment: Kaushik Tiwari?blur=25

After an eventful year and a half, as Fresh Lime Communications’ MD and erstwhile planner, Kaushik Tiwari tells exchange4media, he is happy with the overall performance and is proud of the fact that in a short span, the agency has already added ready to wear, healthcare, media, retail, FMCG, education, infrastructure, laundry and homecare to its roster.

Judy Franko Dec 7, 2009 8:46 AM