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Ramco Systems to go global; ropes in Mindshare & Ogilvy as advertising partners?blur=25

Chennai-based Ramco Systems, part of the Ramco Group, has appointed Mindshare and Ogilvy as its media and creative agencies, respectively. Both wins were preceded by multi-agency pitches. According to industry sources, the advertising spends would be substantial as Ramco was charting out global expansion plans. Fountainhead Chennai is the incumbent creative agency on the account.

Judy Franko May 27, 2010 8:33 AM

Project-based models in advertising: One night stands or happily-ever-afters??blur=25

Earlier this month, CavinKare moved out of the AoR (agency of record) system and decided to award its business to agencies on project wise basis. Similar examples were seen last year as well with TVS Motors and Bajaj Allianz. How does this system work out and what’s the future of project-based work models? Are they the preferred modus operandi or is the client losing out on the long-term benefits? exchange4media takes on the debate.

Judy Franko May 27, 2010 8:30 AM

TCC Group sets up shop in Coimbatore; Kochi, Bangalore branches on the anvil?blur=25

After completing a successful year, Chennai-based TCC (The Communication Central) Group, founded by ex-Mudra creative hand Arvind Ramalingam, has forayed into the Coimbatore market. The agency is planning to open branches in Kochi and Bangalore within this financial year to strengthen its presence in the South.

Judy Franko May 19, 2010 7:55 AM

Discovery Channel to add more regional language feeds?blur=25

Discovery Channel is planning to add more regional language feeds. At present, the channel is available in 38 languages, including Hindi and Tamil. Speaking to the press in Chennai after announcing the launch of the epic ‘Life’ on the channel, Rahul Johri, Senior Vice President & General Manager, India, Discovery Networks Asia-Pacific, said that they were planning to add more regional language feeds.

Judy Franko May 15, 2010 8:50 AM

CavinKare moves fruit juice brand Maa from Bates 141 to Rediffusion Y&R?blur=25

CavinKare has appointed Rediffusion Y&R Chennai to develop the new communication campaign for its fruit juice brand Maa on a project basis. The development has been confirmed by Davinder Singh, Business Head - Beverages, CavinKare. With this CavinKare is moving out of the AoR system by breaking its works into projects. The account was being handled by Bates 141 Chennai, which had bagged the business in March 2009.

Judy Franko May 13, 2010 8:31 AM

CavinKare moves fruit juice brand Maa from Bates 141 to Rediffusion Y&R?blur=25

CavinKare has appointed Rediffusion Y&R Chennai to develop the new communication campaign for its fruit juice brand Maa on a project basis. The development has been confirmed by Davinder Singh, Business Head - Beverages, CavinKare. With this CavinKare is moving out of the AoR system by breaking its works into projects. The account was being handled by Bates 141 Chennai, which had bagged the business in March 2009.

Judy Franko May 12, 2010 6:02 PM

IRS 2010 Q1: Tamil dailies and magazines see decline in readership?blur=25

IRS 2010 Q1 has thrown in some surprises. While most of the language newspapers witnessed growth, nearly all Tamil dailies are seeing decline in readership. Among Tamil magazines, too, a general decline trend is seen.

Judy Franko May 7, 2010 8:53 AM

IRS 2010 Q1: Mixed bag of growth and decline for Malayalam publications?blur=25

It has been a mixed bag for Malayalam publications in IRS 2010 Q1. Three of the top five Malayalam dailies have witnessed growth in the latest round. Malayala Manorama continues to dominate among magazines with three of the top five Malayalam magazines from its stable.

Judy Franko May 6, 2010 9:40 AM

The Times of India Chennai turns two; brings out special features?blur=25

The Times of India Chennai edition recently completed two years. To mark the occasion, the paper had brought out a series of inserts from April 9-14, 2010. The overall theme of the special feature was ‘Chennai Talkies’, which projected Chennai as the hero of a blockbuster movie.

Judy Franko Apr 22, 2010 8:28 AM

Academy for spoken English Veta returns to JWT’s fold; Rs 22 cr earmarked for expansion plan?blur=25

Veta, an academy for teaching spoken English, has appointed JWT as its creative agency. V Ganesh Ram, Managing Director, Veta, has confirmed the development to exchange4media and pegged the account size at upwards of Rs 10 crore. O&M is the incumbent agency. The media duties of VETA are being handled by Mindshare Chennai.

Judy Franko Apr 16, 2010 8:22 AM

TRS chief K Chandrasekhara Rao launches Telugu news channel – Raj News?blur=25

K Chandrasekhara Rao, President of Telangana Rashtra Samithi, has recently ventured into the television business with the launch of Telugu news channel – Raj News. The channel is purportedly aimed at highlighting problems of Telangana and its culture. The news channel, which went on air on March 26, is promoted by Telugana Broadcasting Pvt Ltd.

Judy Franko Apr 14, 2010 8:22 AM

Jewellery group Jos Alukka & Sons appoints Mindshare Kochi as its media AOR?blur=25

Close on the heels of bagging the Muthoot Papachan Group and Dhanlaxmi Bank businesses, Mindshare’s Kochi office has now been appointed as AOR by jewellery group Jos Alukka & Sons. Though the account size could not be ascertained, a company source said that Jos Alukka & Sons had spent about Rs 20 crore in the last fiscal. This year, the ad spend is expected to be much higher.

Judy Franko Apr 10, 2010 8:52 AM

Fifth Estate Communications lands with Rs 5-cr Kirtilal Jewellers biz?blur=25

Chennai-based Fifth Estate Communications has bagged the creative and media mandates for Kirtilal Kalidas Jewellers. Mindshare is the incumbent media agency of record, while the creative duty of Kirtilal was handled by Grey Bangalore. The ad spend is estimated to be upwards of Rs 5 crore.

Judy Franko Apr 8, 2010 8:41 AM

The Pasta Bar Veneto chooses 1pointsize as its creative partner?blur=25

The Pasta Bar Veneto, the brand new chain of signature Italian restaurants from Fifth Avenue Hotels & Resorts, has awarded the creative duties of its advertising and design work to 1pointsize, the Chennai-based creative shop founded by ace photographer Sharad Haksar.

Judy Franko Apr 1, 2010 8:43 AM

Online magazine ‘PR-e-Sense’ all set release its Golden Jubilee issue?blur=25

‘PR-e-Sense’, an online magazine catering to the communication and corporate domain, is all set release its Golden Jubilee issue. In commemoration of its 50th edition, the magazine is planning to focus on ‘unsung heroes’ and carry a special interview of Dr APJ Abdul Kalam. They also plan to have an offline function to honour some of the unsung heroes in the presence of eminent personalities.

Judy Franko Mar 18, 2010 8:46 AM

Chennai-based SRM Group to launch Tamil TV channel for youth?blur=25

Diversified Chennai-based SRM Group, which launched Tamil weekly magazine ‘Puthiya Thalaimurai’ in October 2009 under it’s media division, Generation Now Media, is gearing up to further expand as a media conglomerate. In the pipeline is a Tamil satellite television channel for youth. RP Sathyanarayanan, MD, SRM Group, shares the Group’s plans with exchange4media.

Judy Franko Mar 15, 2010 8:28 AM

Tamil daily Dinakaran takes over the lead from Daily Thanthi again?blur=25

Tamil daily Dinakaran has regained its No. 1 position. According to the latest ABC results released on March 10, 2010, Dinakaran has widened the gap with its nearest rival, Daily Thanthi, by 43,346 net paid copies. While Dinakaran has a net paid circulation of 1,235,220 copies, Daily Thanthi has a circulation of 1,191,874 copies (Source ABC, July-Dec, 2009). As per the report, Dinakaran has registered a growth of 9 per cent, while Daily Thanthi has a 5 per cent growth.

Judy Franko Mar 13, 2010 7:27 AM

1pointsize bags Odyssey India’s Editions stores business?blur=25

Odyssey India, the company claimed to be behind India’s fastest growing leisure store chain, has assigned the creative duties for its new brand ‘Editions’ to Chennai-based ad agency 1pointsize. Editions sells luxury pens and a range of high-end writing instrument accessories. Odyssey India has set aside a marketing budget of Rs 80 lakh to Rs 1 crore over the next one year to promote Editions stores across the metros.

Judy Franko Mar 11, 2010 7:47 AM

Kavitha Srinivasan joins OMD Chennai as consultant?blur=25

After strengthening the core team with several key appointments, OMD Chennai has now roped in Kavitha Srinivasan as consultant. Srinivasan had recently quit Lodestar Chennai as consultant.

Judy Franko Mar 3, 2010 7:14 AM

Anantha Narayan & PC Muralidharan set up India’s first brand naming consultancy?blur=25

Smelling an opportunity in the brand naming space in India, Anantha Narayan has teamed up with PC Muralidharan to start one. Christened ‘Albert Dali’, the start-up, the duo claims, is India’s first end-to-end naming outfit targeted at anyone in the market for a trademarkable, domainable, positionable, communicable and sustainable brand name.

Judy Franko Feb 26, 2010 6:52 AM