Synovate India has been carving a niche in the highly segmented customised space. The company’s growth has been well above the industry standard for the year 2010. Managing Director Mick Gordon shares the reasons behind Synovate India’s above-par performance.
Tons of voters have placed their faith on who they feel would be a worthy bet to bag the coveted impact Person of the Year 2010 award. Spanning the entire media gamut, including print, television, advertising and media buying and selling, 10 names have been shortlisted for the awards this year. The nominees are…
Web publishers, media planners, evangelists of the medium, and even the value-for-money seeking advertisers may heave a sigh of relief where the medium of the Internet is concerned. After years of questioning the need for a robust measurement metric for the Internet, hope may now be found in the just launched division by IMRB – Web Audience Measurement.
‘Truthfulness in Marketing’ came under the scanner at the ‘Marketing Responsibly: A seminar to Celebrate 25 years of The Advertising Standards Council of India’. Speaking at the session were Dorab Sopariwala and Sumeet Vohra, while session moderator was Sanjay Pugalia.
Adi Godrej, Chairman of The Godrej Group, doled out some words of wisdom as he presented some measures for survival of the regulation and advertising industry. Preceding Godrej’s address was the ASCI Consumer Complaints Council, coordinated by Paritosh Joshi at the ‘Marketing Responsibly: A seminar to Celebrate 25 years of The Advertising Standards Council of India’.
After months of being in the ‘revamp’ mode, Indi Media Company Pvt Ltd, the promoters of NewsX, have made their first move by announcing the rebranding of NewsX channel as Independent Media Network (INM) News. The new-look channel will be unveiled within a few months and be accompanied with a similarly redesigned website, IPTV service and mobile TV.
The session on ‘Media Services Agencies: Is it time to rework the media agency model?’ at the exchange4media Conclave 2009, held in Mumbai on June 3, drew top-notch agency heads to discuss and debate the road traveled by media agencies thus far and whether there was need to bring in some element of change in their functioning. The day-long Conclave was presented by Star News and powered by Hindustan Times. Yuva was the associate sponsor for the event.
Enthralling the gathering at the exchange4media Conclave 2009 in Mumbai on June 3 with his witty take on life for brands and advertising in general, Asit Mehra, EVP, Omnicom Group, presented some hard-hitting facts and findings and came up with formulas that brands and companies could adopt to steer ahead in a frail economy.
Licensing can be favourable for all the good that came out of it, such as helping in launching a brand quickly and being less expensive, but then it could be bad too when one could not recover the money in time. Sharing his mantra for tapping the licensing opportunities was Mike Greehan, COO, Cue Ball, at the Indian Magazine Congress, held in Mumbai on September 22-23.