This has been a year of ‘shocks’. Anything that startles you, shocks you out of your wits, has been in the news for days at end. Is this what will make or break 2011? Things out of the ordinary, amplified, viewed through a kaleidoscope and presented perfectly gift wrapped on your table, wonders Jhinuk Sen.
In a final turn of events, Tata has consolidated all of its telecom brands with Lodestar UM across the GSM and CDMA platforms. Virgin Mobile has been the final addition to the Lodestar arsenal, after Tata DoCoMo and Tata Indicom. The account size is pegged at upwards of Rs 60 crore. No pitch preceded this development.
Havas Media is in the process of expanding its India offerings. The company is launching specialised media agency, Arena, in the country. It would also be launching mobile marketing agency, Mobext, that falls under Havas Digital. In a conversation with exchange4media, Alfonso Rodés Vilà, Global CEO, Havas Media, informed that the launches were earmarked for 2011.
Aegis Media Group on November 29, 2010, announced the launch of its second OOH agency, Brandscope, in India after Posterscope. In an exclusive conversation with exhage4media, Ashish Bhasin said, “Brandscope’s focus will be more on keeping the brand at the centre of an OOH solution.”
Pantaloons, one of India’s leading fashion retailers from the Future Group stable, has acquired a new milestone with style and flair. Expanding its retail presence, Pantaloons launched its 50th store in the country in Delhi. The Group also plans to spread to smaller cities and was open to standalone stores as well as stores in malls.
It is strange for me to write the Reporter’s Diary for I am not a reporter. My daily duties do not involve meeting people or interviews or running helter-skelter for comments or even putting them all down in a story. I handle the other side of the desk – of corrections and all things that happen when the rest of the correspondents are in their beds.
The first ever FCCI Brand Summit, held in Delhi on August 5, 2010, witnessed the participation of media stalwarts, who debated over the ‘Challenges before an Integrated India: Bridging the Rural-Urban Divide’. Among the topics discussed were ‘Would the aspirations of a disparate India ever be met through brands?’ and ‘How will brands ever address the widening economic disparities of these two Indias?’