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Sidharth Shakdher?blur=25

Disney+ Hotstar EVP and Chief Marketing Officer Sidharth Shakdher discusses 'Entertainment Ka All-Rounder' campaign and the platform's plans to drive content sampling through IPL

Javed Farooqui Apr 9, 2021 8:04 AM

Carter Pilcher?blur=25

ShortsTV Chief Executive Carter Pilcher feels that Indian content has an enormous potential globally

Javed Farooqui Apr 8, 2021 8:19 AM

FantasyDangal?blur=25

Dangal Games CEO & Founder Varun Mahna expects the number of fantasy game users to grow from 10 crore to 80 crore in the next two to three years

Javed Farooqui Apr 7, 2021 8:14 AM

sanjog gupta?blur=25

Sanjog Gupta, Star-Disney India Head-Sports, shares how the network is using tech innovations to get fans closer to IPL and bring alive facets of the game that are not even looked at

Javed Farooqui Apr 6, 2021 9:00 AM

sunil rayan?blur=25

Ahead of the tournament, Sunil Rayan, Disney+ Hotstar President & Head, talks about the platform's expansion strategies, sponsorships, plans to increase content volume and more

Javed Farooqui Apr 6, 2021 8:56 AM

gaming?blur=25

There's been a 40% increase in the purchases compared to the same quarter in 2020

Javed Farooqui Apr 2, 2021 8:51 AM

ecommerce?blur=25

The emergence of Amazon, Flipkart, Paytm and Snapdeal as key advertising channels signals a shift in consumer behaviour as more shoppers take to online shopping

Javed Farooqui Mar 31, 2021 8:14 AM

bolo india?blur=25

For Bolo Indya, the top languages that have traction on the platform are Hindi followed by Telugu, Tamil, Bangla, Punjabi, and Marathi

Javed Farooqui Mar 30, 2021 8:36 AM

Ivan Markman?blur=25

The phasing out of cookies will give us an opportunity to collaborate on a better internet that respects consumer privacy, said Iván Markman, Chief Business Officer, Verizon Media

Javed Farooqui Mar 26, 2021 7:59 AM

IPL?blur=25

The platform currently has 12 official sponsors and is looking at closing a few more deals over the next few days

Javed Farooqui Mar 24, 2021 8:16 AM

social media?blur=25

Experts say having high user count is no longer a criterion of success as social media marketing has evolved from vanity metrics such as followers, shares & likes to branding, lead generation & e-comm

Javed Farooqui Mar 23, 2021 8:22 AM

PhonePe?blur=25

Besides being a co-presenting sponsor on Star India & associate sponsor on Disney+ Hotstar, PhonePe is also sponsoring 4 IPL franchises

Javed Farooqui Mar 23, 2021 8:09 AM

IPL?blur=25

The broadcaster is expected to onboard a few more associate sponsors soon

Javed Farooqui Mar 22, 2021 9:29 AM

digital?blur=25

Industry experts say this could be an opportunity for marketers and publishers to look for an alternative to the walled gardens

Javed Farooqui Mar 22, 2021 8:50 AM

rubeena singh?blur=25

iProspect CEO Rubeena Singh discusses the agency's new proposition and plans for 2021

Javed Farooqui Mar 18, 2021 8:51 AM

netflix?blur=25

Srishti Behl Arya, Netflix India Director- International Original Film, talks about the platform's content strategy

Javed Farooqui Mar 17, 2021 9:10 AM

mpl?blur=25

Abhishek Madhavan, SVP, Growth and Marketing at MPL, said that the gaming platform plans to take its user base beyond 10 crore from the current 7 crore+

Javed Farooqui Mar 17, 2021 8:03 AM

kabaddi?blur=25

The consolidated rights at the base level will require a commitment of Rs 1100-1200 crore, according to a source

Javed Farooqui Mar 16, 2021 8:48 AM

Facebook?blur=25

The social networking giant has also opened monetisation to more content creators by updating in-stream ad eligibility

Javed Farooqui Mar 12, 2021 12:44 PM

manish Kalra?blur=25

ZEE5 India Chief Business Officer Manish Kalra talks about the platform’s plan for regional markets, their ‘Any Time Manoranjan' campaign and more

Javed Farooqui Mar 12, 2021 8:49 AM