Authors
App Annie?blur=25

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019

Javed Farooqui 12 hours ago

WhatsApp?blur=25

The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms

Javed Farooqui 1 day ago

fbgoogle?blur=25

The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts

Javed Farooqui Jan 13, 2021 8:28 AM

whatsapp?blur=25

Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die down

Javed Farooqui Jan 12, 2021 8:09 AM

WHATSAPP?blur=25

Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram

Javed Farooqui Jan 11, 2021 1:28 PM

TRAI?blur=25

From announcing NTO 2.0 to launching channel selector apps, TRAI had a rather eventful year

Javed Farooqui Jan 11, 2021 8:07 AM

MIB?blur=25

Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995, issuing advisory on gaming ads among others

Javed Farooqui Jan 8, 2021 8:29 AM

OTT?blur=25

OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts

Javed Farooqui Jan 6, 2021 8:38 AM

short video?blur=25

Buoyed by growing smartphone penetration, affordable data price, and depth of fresh entertaining content, the short-form video has emerged as the fastest-growing content category

Javed Farooqui Jan 5, 2021 8:30 AM

OTT?blur=25

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year

Javed Farooqui Jan 4, 2021 8:30 AM

IKEA India?blur=25

In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices

Javed Farooqui Jan 4, 2021 8:18 AM

TV?blur=25

Licence will be valid for a period of 20 years from the date of issue

Javed Farooqui Dec 31, 2020 8:33 AM

myntra?blur=25

The net total income of the company was Rs 1718.5 crore in the current fiscal as against Rs 1088.8 crore in the previous fiscal

Javed Farooqui Dec 30, 2020 8:19 AM

sudip sanyal?blur=25

GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead

Javed Farooqui Dec 28, 2020 9:21 AM

whisper media?blur=25

Krishnan, CEO & Director – India, Whisper Media, talks about in-content advertising, its effectiveness, challenges and more

Javed Farooqui Dec 28, 2020 8:15 AM

NDTV-SEBIPrannoyRoy?blur=25

The SEBI contended that certain loan agreements had clauses that have an adversarial effect on NDTV shareholders

Javed Farooqui Dec 26, 2020 11:33 AM

digital?blur=25

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts

Javed Farooqui Dec 24, 2020 9:12 AM

vinod thadani?blur=25

Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more

Javed Farooqui & Naziya Alvi Rahman Dec 22, 2020 8:56 AM

stream?blur=25

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight

Javed Farooqui Dec 22, 2020 8:16 AM

Amit Khare?blur=25

Khare, MIB Secretary, says, this ministry is one of the smallest in terms of budget but largest in terms of influence, which only comes from the private sector

Javed Farooqui Dec 17, 2020 8:26 AM