At the unveiling of the 11th Pitch Madison Media Advertising Outlook 2015 Report, Sam Balsara, Chairman & MD, Madison World, takes the audience through the forecast numbers and the factors that will contribute to the growth of Indian AdEx. 9.6% growth is expected in 2015

Henna Achhpal Feb 21, 2015 9:29 AM

At the 10th Pitch CMO Summit 2015, Anuradha Aggarwal, Director - Biscuits Category, Mondelez International, talks about the importance of product innovation in business

Henna Achhpal Feb 6, 2015 8:20 AM

As an impactful year for the Indian M&E industry comes to a close, we take a look at how each of the IMPACT Person of the Year 2014 nominees contributed in their respective capacities; leaving us with the question - who will bag the title this year?

Henna Achhpal Dec 1, 2014 10:00 AM

As an impactful year for the Indian M&E industry comes to a close, we take a look at how each of the IMPACT Person of the Year 2014 nominees contributed in their respective capacities; leaving us with the question - who will bag the title this year?

Henna Achhpal Dec 1, 2014 8:05 AM

If signing on a celebrity brand ambassador is a foolproof way to grab the limelight, with ROI, recall and recognition shooting up instantly, why do some brands take the route that's not star-studded?

Henna Achhpal Nov 18, 2014 9:03 AM

Mobile is revolutionising marketing while big data is blurring the lines of demographic definitions, says Gowthaman, COO, Mindshare APAC

Henna Achhpal Oct 22, 2014 7:58 AM

The Global CEO of Lowe & Partners identified Bollywood as a massive opportunity for video content

Henna Achhpal Oct 6, 2014 8:07 AM

With technology taking centre stage, the three words that will shape the future are payments, commerce and community, says Vishnu Mohan, CEO, Havas Media APAC

Henna Achhpal Oct 1, 2014 8:17 AM

Indians are willing to share information about brands because they like to demonstrate their knowledge and help people -a very important implication for marketing, says Terry Peigh, MD & SVP, IPG

Henna Achhpal May 23, 2014 9:45 AM

Well-known representatives from BJP, AAP and Congress actively besought the patronage of young Indians at MTV Rock The Vote interactive panel discussions

Henna Achhpal Apr 11, 2014 7:39 AM

Rituraj Bhattacharya, Head of Product Development and Market Management, Bajaj Allianz Life Insurance, talks at the Pitch CMO Summit 2014 on how innovative activations help reinvent brands

Henna Achhpal Mar 26, 2014 7:39 AM

The battle between the Congress, BJP & AAP is being fought out as senior admen & media planners join the fray to manage their social media & advertising strategy ahead of the Lok Sabha elections

Henna Achhpal Mar 12, 2014 9:59 AM

Experts from the field of media and technology discuss the growing influence of social media as a torch-bearer and a harbinger of change in politics, business and entertainment

Henna Achhpal Feb 17, 2014 8:57 AM