The simulcast of ‘Just Dance’ has brought in the numbers for Star and STAR India COO Sanjay Gupta is quite upbeat about the show, but whether the dance reality show will be able to sustain these numbers in the coming weeks remains to be seen...

Fatema Rajkotwala Jun 23, 2011 9:20 AM

Following its revamp in September 2010, when Zoom made a strategic shift from music to Bollywood, the channel has once again undertaken a few steps to reassert this positioning.

Fatema Rajkotwala Jun 16, 2011 8:50 AM

In collaboration with VivaKi Exchange, exchange4media analyses the Indian Premier League, and the impact it had on television and advertising industries.

Fatema Rajkotwala Jun 15, 2011 9:40 AM

In a global study titled ‘Living with the Internet’, WPP member media agencies – MEC and Mindshare from the GroupM portfolio – along with Microsoft Advertising, examined 7,000 online surfers to gain insights into their online behaviour.

Fatema Rajkotwala Jun 3, 2011 8:42 AM

Whether it was cricket fatigue or change in format, but the Indian Premier League’s Season 4 has been affected. While the tournament recorded a high reach number, it has also seen the lowest ever average rating point.

Fatema Rajkotwala Jun 2, 2011 8:52 AM

Post the IPL4, Hindi general entertainment channels are all set to be back with a vengeance to grab their temporarily distracted audiences. What’s on the anvil and what awaits their fate? e4m finds out from advertisers...

Fatema Rajkotwala May 30, 2011 8:36 AM

As television in India matures and different niches find their place, one genre that has seen much action is Infotainment and Lifestyle, courtesy players like Discovery and National Geographic. But is the advertiser interested?

Fatema Rajkotwala May 26, 2011 8:59 AM

Even as IPL4 is inching towards the Finals and the tournament is gaining some momentum, the overall average match rating has dropped slightly from 3.94 TVR last week to 3.84 TVR this week, as per TAM Sports data.

Fatema Rajkotwala May 19, 2011 8:49 AM

Viacom18 will distribute Paramount Pictures International’s theatrical releases in India and the Indian Sub-continent markets as part of a strategic business alliance.

Fatema Rajkotwala May 19, 2011 8:41 AM

BIG Magic marks RBNL’s entry in the regional entertainment space. Anand Chakravarthy, Executive Vice President - Marketing, RBNL, speaks at length on the channel’s marketing and content strategies...

Fatema Rajkotwala May 18, 2011 10:20 AM

As per data from TAM Sports, Season 4 of IPL has performed below the average match ratings drawn at this point in the tournament. However, media planners are expecting ratings to improve as the tournament progresses.

Fatema Rajkotwala May 16, 2011 5:50 PM

Has IPL4 lived up to the ratings test? exchange4media takes a closer look at the ratings scorecard...

Fatema Rajkotwala May 13, 2011 8:25 AM

Carrying on from Part 1 of our feature on English GECs, the concluding part delves into the loopholes and challenges that the genre has faced right from its inception and the channels’ counter-strategies...

Fatema Rajkotwala Apr 21, 2011 9:25 AM

TAM Sports data for the first 15 matches of the IPL4 has ranked the Mumbai India versus Kochi Tuskers Kerala match, played on Friday, April 15, at 6.74 TVR.

Fatema Rajkotwala Apr 21, 2011 9:14 AM

English GECs, the dormant sector is waking up to claim its share of the TV pie. Part 1 of the indepth analysis of the English entertainment genre takes a look at the hierarchy, the key players and the strategies to counter the cricket punch...

Fatema Rajkotwala Apr 20, 2011 8:58 AM

Speaking on the revolution in the marketing system, Daniel Morel, Chairman and COO, Wunderman, lists four important elements for a successful communication strategy.

Fatema Rajkotwala Apr 11, 2011 10:13 AM

For Laurie Coots, Chief Marketing Officer, TBWA, the ad industry is about brand belief and brand behaviour business as she lists the key points for marketers.

Fatema Rajkotwala Apr 11, 2011 9:01 AM

With 10 wins, including two Golds, Maxus India leads Media Abby 2011. With just one Gold less, Lodestar UM comes in next. Mindshare India and Mudra Max have bagged a total of six and five metals, respectively.

Fatema Rajkotwala Apr 9, 2011 9:04 AM

Talent engagement, ways for agencies to increase remuneration, fragmented business models of today and differentiation were some issues discussed by Nagesh Alai, Sanjay Behl, Farokh Balsara and Arun Tadanki at the GoaFest 2011 Ad Conclave.

Fatema Rajkotwala Apr 8, 2011 9:03 AM

With ICC CWC wrapping up, an e4m expert panel chose the top ads and campaigns during the World Cup. Topping this list are Vodafone, Nike, Pepsi…

Fatema Rajkotwala Apr 7, 2011 11:34 AM