Editorial Consultant, Impact
If one were to write a paper on the current media, advertising and marketing scenario, and possible solutions for future, sitting through a session of the <b>impact</b> One-on-One with Advertising Age’s Publishing and Editorial Director David Klein and Madison World’s Chairman and MD Sam Balsara would suffice. From treating agencies as vendors to media agencies turning creative to the issues of media company locking or unlocking editorial content on the web, the session covered it all.
Mark Patterson, CEO, GroupM APAC, enthralled the distinguished gathering at the exchange4media Conclave 2009 that was held in Mumbai on June 3 with his keen observations of the Indian market. The day-long Conclave was presented by Star News and powered by Hindustan Times. Yuva was the associate sponsor for the event.
The television viewership data of IRS 2009 R1 shows a decline in viewership of the national network DD1, while viewership of every other private channel see growth. However the national network stood way ahead of the next in line, Star Plus, which saw a rise of 5.07 per cent with 84.339 million viewers.
Zee Entertainment Enterprise Ltd has put Zee Next, its second Hindi general entertainment channel, on suspension mode. “Zee Next was incurring some losses and we have now put the channel on suspension mode. No additional investments will be made in the channel,” said Subhash Chandra, Chairman, ZEEL, while speaking to analysts after the announcement of the company’s annual and quarterly results on April 22, 2009.
Virgin Mobile has moved its OOH business to Bates 141, which also handles its creative mandate. The agency has created a new OOH division, named ‘Atlas’, under its umbrella for the account. Sandeep Pathak, CEO, Bates 141, has pegged the OOH business of Virgin Mobile in the range of Rs. 30-40 crore.
‘Recession and the Entertainment Industry’ garnered much interest at FICCI Frames, more so because of the distinguished panel that comprised Swaminathan A Aiyar, Rajesh Jain, Rajesh Sawhney, Narendra Bhandari and Punitha Arumugam. Dr Amit Mitra moderated the session that discussed on ways to beat the economic slowdown.
Day two of the INMA South Asia Conference, held in Mumbai on November 13-14, addressed issues like building the newspaper’s top line, building the advertising revenue pie, new strategies to build newspaper readership, and acquiring and retaining employees. impact, the weekly magazine on advertising, media and marketing, and Pitch, both from the exchange4media Group, were media partners for this event. exchange4media.com was the online partner.
Identifying resources and ability to invest, transform and survive the transition from print to multimedia was the focus of the discussion on ‘A roadmap to transition: Leveraging the Newspaper to Build a Multi-Media Enterprise’. The discussion was part of the two-day INMA South Asia Conference, being held in Mumbai on November 13-14.