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Colgate-Palmolive Q3 net jumps 74.5 pc; ad spends down?blur=25

Colgate-Palmolive’s top line growth is modest, but the margins have been maintained by cutting staff cost and ad spends, say analysts

Dipali Banka Jan 24, 2012 7:20 AM

2011 – When marketing broke the mould?blur=25

2011 will be known as a year that broke convention and challenged paradigms - from innovative products, tactical pricing, and up-selling distribution

Dipali Banka Jan 9, 2012 7:38 AM

Reliance deal impact: Network18 to now ‘step up profitability’?blur=25

The N18-RIL deal allowed Reliance Industries significant presence in media & enabled N18 to expand into national footprint & become debt free

Dipali Banka Jan 4, 2012 9:24 AM

Media Cos report muted performance; average sales growth @8% YoY?blur=25

Media companies reported a muted performance in second quarter (July-September) of financial year 2011-12 owing to soft revenue growth due to slow down in ad-spends across media.

Dipali Banka Nov 18, 2011 9:02 AM

AdAsia 2011: Generating wealth for a good cause?blur=25

Panellists at the session on ‘Conscious Capitalism’ raised some relevant issues regarding what businesses should do to adapt to conscious capitalism, what limitations they face, and whether there is a need to make a fundamental change in the organisation.

Dipali Banka Nov 4, 2011 12:18 PM

AdAsia 2011: Familiarising with new rules of engagement – WATCH VIDEO?blur=25

The Coca Cola Company’s Joseph Tripodi and McCann Worldgroup India’s Prasoon Joshi engaged in a lively debate on ‘Marketing 3.0: New rules of engagement’. Tripodi also elaborated on Coca Cola’s new communication approach of ‘Liquid & Linked’.

Dipali Banka Nov 3, 2011 9:30 AM

AdAsia 2011: Building brands in trust deficit world – WATCH VIDEO?blur=25

Vikram Sakhuja, Michael Boneham, Sandeep Ghosh, Robin Wight and Deepa Prahalad discussed about building trust in brands in a trust deficit world. According to them, brands need to focus on psychological equity along with the fundamental market-place equity of price, distribution and media salience to achieve this.

Dipali Banka Nov 3, 2011 9:16 AM

AdAsia 2011: Brand India in 2020?blur=25

How will Brand India be in less than 10 years from now? The session on ‘India 2020’ saw Pankaj Ghemawat, Kurush Grant, Sanjay Kapoor and Ravi Swaminathan discuss the concerns, potential and the agenda to take forward India’s growth in the years ahead.

Dipali Banka Nov 2, 2011 9:26 AM

AdAsia 2011: Social, Local and Mobile – the three big shifts?blur=25

‘Decoding the new age consumer’ delved on new marketing models. Panel members Adil Zainulbhai, Laxman Narasimhan and Koichi Yamamoto examined the multiple forces reshaping consumer behaviour today.

Dipali Banka Nov 2, 2011 9:21 AM

Reporter’s AdAsia Diary: Legends are here, where’s Gen Next??blur=25

Right from Shah Rukh Khan’s antics on stage to a high dose of statistics and great insights, the first day of AdAsia 2011 was intense, and if any further proof was required, the shortage of seating in the session halls and the packed media lounge made up for it…

Dipali Banka Nov 2, 2011 9:18 AM

Impact Exclusive: Is threat of slowdown affecting media & marketers??blur=25

As another recession looms large over the West, slowing down growth and bringing runaway inflation in the Indian economy, are marketers doing a rethink on advertising spends? exchange4media analyses the outlook for the media industry.

Dipali Banka Oct 5, 2011 8:50 AM

IMPACT Exclusive: All aboard the social media bandwagon?blur=25

As social media redefines consumer engagement rules, marketers scramble to join the gravy train. An indepth look at the current patterns of social media engagements undertaken by brands...

Dipali Banka May 25, 2011 9:11 AM

IMPACT Exclusive: An incentive destination of its kind?blur=25

With the objective to promote Queensland as an incentive destination in the country, Ryna Sequiera, Marketing Manager, Tourism Queensland, India is steering the brand with innovative marketing and prudent trade partnership.

Dipali Banka May 12, 2011 9:29 AM

Marico reduces ad spends by 25 pc in Q4 FY11 to Rs 671.93 mn?blur=25

Marico Ltd’s total ad spends for the year ended March 2011 on a consolidated basis stood at Rs 3.46 billion, as against Rs 3.51 billion in fiscal year 2010.

Dipali Banka May 4, 2011 9:00 AM

Marginal increase in Dabur ad spends as sales grow 30 pc?blur=25

Dabur India Ltd’s ad spends for Q4 FY11 stood at Rs 1,274 million as compared to Rs 1,156 million in the corresponding quarter last year. However, the ratio of ad spends to sales has gone down.

Dipali Banka Apr 29, 2011 8:54 AM

P&G’s March quarter ad spends down 14 per cent?blur=25

According to a company statement, March quarter ad spends of P&G were down 14 per cent, even as net profit dipped by 11 per cent. On the other hand, sales were up 14 per cent.

Dipali Banka Apr 27, 2011 1:48 PM

Ajay Kaul speaks on Domino’s taking consumer centricity to the core?blur=25

The Pitch CMO Summit saw some insightful presentations of how brands extended their brand propositions to the audience. Taking this further, Ajay Kaul, Chief Executive Officer, Jubiliant FoodWorks Ltd., master franchisee of Domino’s Pizza in India presented how they extended their brand proposition to not only the consumers but also built a culture around it in their organisation.

Dipali Banka Nov 1, 2010 8:46 AM

DB reports strong advertising growth; profits rise by 25 per cent?blur=25

DB Corp posted a good performance in its second quarter financial results for the current fiscal year. The company that owns newspapers Dainik Bhaskar, Divya Bhaskar and Saurashtra Samachar reported consolidated total revenues of Rs 3010 million, a 14.8 per cent increase compared to the corresponding quarter last year and consolidated PAT of Rs 551 million from Rs 440 million, up by 25 per cent in Q2 YOY.

Dipali Banka Oct 26, 2010 8:40 AM

WPP announces interim results; US, parts of Asia, Latin America report strong growth?blur=25

The Board of WPP announced its unaudited interim results for the six months ended June 30, 2010, which reflected strong revenue growth, particularly in the second quarter, in the US and in parts of Asia and Latin America. Total billings of the Group were up 8.5 per cent at £20.333 billion, while reportable revenue was up 3.5 per cent at £4.441 billion.

Dipali Banka Aug 25, 2010 8:12 AM

Deccan Chronicle Holding Q1 net up 18 pc?blur=25

Deccan Chronicle Holdings Ltd (DCHL) has reported an 18 per cent growth in net profit and 7 per cent increase in revenues for Q1 of FY10-11. Revenues of the company in Q1FY11 stood at Rs 2,318 million as compared to Rs 2,166 million in first quarter last fiscal, while PAT stood at Rs 912 million.

Dipali Banka Aug 17, 2010 8:41 AM