Authors
Dip in corporate sales: What it means for media/advertising??blur=25

With slowing of revenues, marketers are re-looking their media allocations and striving for more bang for the buck

Dipali Banka Jul 5, 2012 7:48 PM

Digital readership to fuel growth in consumer magazine space: PwC?blur=25

In 2016, digital advertising will account for 15.1 per cent of the total consumer magazine advertising compared to 7.0 per cent in 2011

Dipali Banka Jul 4, 2012 7:54 PM

Revenue growth in media to remain muted: CRISIL?blur=25

Revenue growth in traditional media will remain muted due to weak ad revenue but margins (q-o-q) will remain steady across most segments

Dipali Banka Jun 27, 2012 7:50 PM

Digitisation deadline extension gets mixed reactions?blur=25

With I&B Ministry’s decision to modify the June 30 deadline, MSOs and LCOs are breathing a sigh of relief; DTH players & broadcasters are disappointed

Dipali Banka Jun 22, 2012 9:42 PM

Was Sony-MSM deal good for minority investors??blur=25

While the deal is a positive transaction for the Indian media space in general, does it involve a lot more than what meets the eye? e4m finds out...

Dipali Banka Jun 19, 2012 11:10 PM

India to be fastest growth mkt for mobile internet: PwC?blur=25

Indian mobile internet subscribers to increase from a low base at a compound annual growth rate of 50.8 per cent to 2016

Dipali Banka Jun 14, 2012 8:10 PM

The how and why of pitching?blur=25

Fiercely-fought pitches have been at the centre of several account movements in the last few months, but what the industry lacks is ‘pitch science’

Dipali Banka Jun 6, 2012 7:13 PM

“We will look at new value equation if ad rates increase”?blur=25

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends

Dipali Banka May 17, 2012 9:54 PM

“We will look at new value equation if ad rates increase”?blur=25

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends

Dipali Banka May 17, 2012 9:54 PM

‘Satyamev Jayate’ scores big on social media?blur=25

As per a report by Starcom MediaVest, ‘Satyamev Jayate’ recorded 6.5 lakh ‘likes’ on Facebook & had 15000 followers on Twitter by May 9

Dipali Banka May 11, 2012 8:36 PM

Young Adlanders predict Ogilvy India as ‘Agency of the Year’?blur=25

TapRoot’s Har Friend Zaroori, for Bharti Airtel, predicted to be ‘Campaign of the Year’

Dipali Banka Apr 21, 2012 10:07 AM

Young Adlanders predict Ogilvy India as ‘Agency of the Year’?blur=25

TapRoot’s Har Friend Zaroori, for Bharti Airtel, predicted to be ‘Campaign of the Year’

Dipali Banka Apr 21, 2012 10:07 AM

The Creative Ego & The Media Manners: Industry honchos on Media Abby?blur=25

Over the years, Media Abby has earned the reputation of being a controversy-free, well run awards platform. Industry honchos speak on what are some of the reasons

Dipali Banka Apr 20, 2012 10:07 AM

The Creative Ego & The Media Manners: Industry honchos on Media Abby?blur=25

Over the years, Media Abby has earned the reputation of being a controversy-free, well run awards platform. Industry honchos speak on what are some of the reasons

Dipali Banka Apr 20, 2012 10:07 AM

MEC to unveil IPL 5 viewership expectations?blur=25

MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Season 5

Dipali Banka Mar 29, 2012 11:35 AM

MEC to unveil IPL 5 viewership expectations?blur=25

MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Season 5

Dipali Banka Mar 29, 2012 11:33 AM

Brands at Auto Expo garner print, digital interest?blur=25

BMW’s Mini made the biggest noise in print coverage, while Maruti led social media during Auto Expo 2012, says a study by Impact Research & Measurement

Dipali Banka Feb 21, 2012 10:45 AM

DTH players, MSOs spar over building brand preference?blur=25

With deadline for cable digitisation drawing near, intense competition & communication is seen amongst MSOs & DTH players. A look at what’s in store

Dipali Banka Feb 20, 2012 9:10 AM

Sun TV reports 25.5 pc dip in Q3 net profits?blur=25

Sun TV has reported a drop of 28.91% in its Q3 FY12 income from operations at Rs 4.25 billion as compared to Rs 5.98 billion in same quarter last year

Dipali Banka Feb 13, 2012 7:35 AM

Network18’s margins take a hit with new launches?blur=25

Network18 Group’s 24% growth in Q3 consolidated revenues comes on the backdrop of expense of launching four channels, write-offs & increased expenses

Dipali Banka Feb 10, 2012 7:23 AM