Authors
Editorial Consultant, Impact

Kulmeet Bawa, President and Managing Director for SAP Indian Subcontinent, shares insights on media companies, their digital transformation and overall industry scenario
Dipali Banka Oct 28, 2020 8:42 AM

Industry players say with brands trying to make the most of the pent-up consumer demand, Print has attracted a fair share of the advertisers’ money
Dipali Banka Oct 23, 2020 8:19 AM

Ambi Parameswaran, Brand Consultant, Coach and Founder of brand-building.com, on his new book ‘Spring - Bouncing Back from Rejection’
Dipali Banka Oct 8, 2020 8:55 AM

Since Jio has become a content powerhouse, Reliance now sees more strategic value in keeping a controlling stake in it
Dipali Banka & Sonam Saini Oct 6, 2020 8:10 AM

Amitt Sharma, CEO & Founder VDO. AI, on the video advertising platform’s plans, and its increasing relevance in the Indian video content and advertising space
Dipali Banka Oct 2, 2020 9:56 AM

Ankit Prasad, Founder & CEO, Bobble AI, tells us how the company provides a customised approach to penetrating conversations through emojis and GIFs
Dipali Banka Sep 28, 2020 8:54 AM

Industry watchers say getting viewers to pay for quality content is key to finding a balance between subscribers and average daily active users
Dipali Banka Sep 21, 2020 8:43 AM

The report released by WPP & Kantar said that the total value of the BrandZ India Top 75 fell by 6 per cent in 2020, shedding $13 billion in value for a total brand value of $215.608 billion
Dipali Banka Sep 18, 2020 5:38 PM

Rajiv Beotra, Executive Director, and Rajan Bhalla, Group CMO, HT Media Ltd on the insights behind the recent Hindustan Times overhaul
Dipali Banka Sep 17, 2020 9:00 AM

Dream11 IPL is expected to have record-breaking viewership and the highest number of sponsors
Dipali Banka Sep 16, 2020 9:05 AM

Shereen Bhan, Managing Editor, CNBC-TV18 tells us more about the new line-up of programming and insights behind its launch
Dipali Banka Sep 14, 2020 1:22 PM

Sharma, COO of AnyMind Group and Co-Founder of POKKT, talks about the launch of influencer management platform CastingAsia in India
Dipali Banka Sep 11, 2020 9:01 AM

Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, talks about the new brand identity ‘Vi’
Dipali Banka Sep 10, 2020 8:46 AM

As per the Global Mobile Consumer Trends Report 2020, India also leads the global average in gaming and fitness apps downloads
Dipali Banka Sep 4, 2020 1:37 PM

Special recharge pack with Reliance Jio may bring in 15-20 mn additional subscribers. Also, the platform may consider a complete paywall option for IPL
Dipali Banka Sep 3, 2020 8:37 AM

Shivank Agarwal, Co-founder and CEO, Mitron TV, reveals what makes the app's stand out among competition, its future prospects and more
Dipali Banka Sep 2, 2020 8:41 AM

The COVID-induced lockdown has forced marketers to look at content marketing seriously, and consider it as an effective medium delivering ROI
Dipali Banka Sep 1, 2020 9:04 AM

HT also unveiled its new positioning – First Voice, Last Word-- where First Voice represents digital-first approach
Dipali Banka Aug 31, 2020 2:54 PM

InMobi’s Marketing in the New Normal report explores how marketers are embracing the disruption to repurpose their core marketing strategies
Dipali Banka Aug 26, 2020 12:17 PM

Frontrunner Tata dropping out after their set of conditions was unmet also worked in the gaming platform's favour
Dipali Banka Aug 19, 2020 8:34 AM