Industry watchers say getting viewers to pay for quality content is key to finding a balance between subscribers and average daily active users

Dipali Banka Sep 21, 2020 8:43 AM

The report released by WPP & Kantar said that the total value of the BrandZ India Top 75 fell by 6 per cent in 2020, shedding $13 billion in value for a total brand value of $215.608 billion

Dipali Banka Sep 18, 2020 5:38 PM

Rajiv Beotra, Executive Director, and Rajan Bhalla, Group CMO, HT Media Ltd on the insights behind the recent Hindustan Times overhaul

Dipali Banka Sep 17, 2020 9:00 AM

Dream11 IPL is expected to have record-breaking viewership and the highest number of sponsors

Dipali Banka Sep 16, 2020 9:05 AM

Shereen Bhan, Managing Editor, CNBC-TV18 tells us more about the new line-up of programming and insights behind its launch

Dipali Banka Sep 14, 2020 1:22 PM

Sharma, COO of AnyMind Group and Co-Founder of POKKT, talks about the launch of influencer management platform CastingAsia in India

Dipali Banka Sep 11, 2020 9:01 AM

Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, talks about the new brand identity ‘Vi’

Dipali Banka Sep 10, 2020 8:46 AM

As per the Global Mobile Consumer Trends Report 2020, India also leads the global average in gaming and fitness apps downloads

Dipali Banka Sep 4, 2020 1:37 PM

Special recharge pack with Reliance Jio may bring in 15-20 mn additional subscribers. Also, the platform may consider a complete paywall option for IPL

Dipali Banka Sep 3, 2020 8:37 AM

Shivank Agarwal, Co-founder and CEO, Mitron TV, reveals what makes the app's stand out among competition, its future prospects and more

Dipali Banka Sep 2, 2020 8:41 AM

The COVID-induced lockdown has forced marketers to look at content marketing seriously, and consider it as an effective medium delivering ROI

Dipali Banka Sep 1, 2020 9:04 AM

HT also unveiled its new positioning – First Voice, Last Word-- where First Voice represents digital-first approach

Dipali Banka Aug 31, 2020 2:54 PM

InMobi’s Marketing in the New Normal report explores how marketers are embracing the disruption to repurpose their core marketing strategies

Dipali Banka Aug 26, 2020 12:17 PM

Frontrunner Tata dropping out after their set of conditions was unmet also worked in the gaming platform's favour

Dipali Banka Aug 19, 2020 8:34 AM

According to media sources, the deal between Hotstar to allow Jio TV to stream IPL matches live, is not on cards this year

Dipali Banka Aug 13, 2020 8:34 AM

Sameer Barde, CEO, The Online Rummy Federation says regulating the industry will bring in stability which will help industry investments and scale

Dipali Banka Aug 11, 2020 8:18 AM

Times Internet Limited stands at number three with 315 million unique visitors and 77.7% reach

Dipali Banka Aug 4, 2020 8:21 AM

According to InMobi’s Audience Insights Mobile Gaming, Asia Pacific, report, 89 per cent of India’s gamers are on mobile with a 20.3% growth year on year

Dipali Banka Aug 1, 2020 7:00 PM

Karan Taurani, VP – Research Analyst (Media), Elara Securities (India) Private Limited, says SMEs will play a key role in bringing incremental growth in digital advertising

Dipali Banka Jul 29, 2020 8:11 AM

Industry experts are mostly of the opinion that the name change brings up a whole new proposition for the brand

Dipali Banka Jul 3, 2020 9:12 AM