Haruto Iwata, Managing Director, Fujifilm India, talks about the brand’s latest campaign and how he has been driving the company to achieve double digit growth by next year

Dipali Banka Dec 27, 2019 8:49 AM

Pansare, Head Marketing Communications & PR, FCA India Automobiles talks about bringing the American Jeep brand to India, the marketing initiatives, the pricing strategy and more

Dipali Banka Aug 13, 2019 8:24 AM

What was it about Narendra Modi’s advertising campaigns and media strategy this year that turned the tide overwhelmingly in his favour?  

Dipali Banka May 29, 2019 8:56 AM

Though Avengers: Endgame broke box office records, the big growth story of Print was as much of a hit in the industry, with dailies and magazines together adding 2.7 cr readers since IRS 2017

Srabana Lahiri & Dipali Banka Apr 29, 2019 9:20 AM

As delegates gather to celebrate the very best in advertising and media work from India at Goafest 2019, exchange4media spoke to some of the contenders

Christina Moniz & Dipali Banka Apr 12, 2019 2:15 PM

As delegates gather for a dazzling start to Goafest 2019, we caught up with some of the contenders

Christina Moniz & Dipali Banka Apr 11, 2019 2:57 PM

Within social media, Facebook and WhatsApp are particularly widely used. Other social media platform widely used for news are Instagram, Twitter, and Facebook Messenger

Dipali Banka Mar 28, 2019 8:21 AM

ZEEL’s revenue rose by 17.9 per cent at Rs 2,167 crore against Rs 1,838 crore last year

Dipali Banka Jan 19, 2019 9:00 AM

Vinay Singhal, Co-Founder & CEO, WittyFeed on the new interface, rebranding and why data is king in the digital sphere

Dipali Banka Jul 13, 2017 8:11 AM

exchange4media chats with leaders from the industry who have quit top positions to turn entrepreneurs

Dipali Banka Jul 6, 2012 7:57 PM

With slowing of revenues, marketers are re-looking their media allocations and striving for more bang for the buck

Dipali Banka Jul 5, 2012 7:48 PM

In 2016, digital advertising will account for 15.1 per cent of the total consumer magazine advertising compared to 7.0 per cent in 2011

Dipali Banka Jul 4, 2012 7:54 PM

Revenue growth in traditional media will remain muted due to weak ad revenue but margins (q-o-q) will remain steady across most segments

Dipali Banka Jun 27, 2012 7:50 PM

With I&B Ministry’s decision to modify the June 30 deadline, MSOs and LCOs are breathing a sigh of relief; DTH players & broadcasters are disappointed

Dipali Banka Jun 22, 2012 9:42 PM

While the deal is a positive transaction for the Indian media space in general, does it involve a lot more than what meets the eye? e4m finds out...

Dipali Banka Jun 19, 2012 11:10 PM

Indian mobile internet subscribers to increase from a low base at a compound annual growth rate of 50.8 per cent to 2016

Dipali Banka Jun 14, 2012 8:10 PM

Fiercely-fought pitches have been at the centre of several account movements in the last few months, but what the industry lacks is ‘pitch science’

Dipali Banka Jun 6, 2012 7:13 PM

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends

Dipali Banka May 17, 2012 9:54 PM

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends

Dipali Banka May 17, 2012 9:54 PM

As per a report by Starcom MediaVest, ‘Satyamev Jayate’ recorded 6.5 lakh ‘likes’ on Facebook & had 15000 followers on Twitter by May 9

Dipali Banka May 11, 2012 8:36 PM