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Parthasarathy Mandayam, CEO – Mindshare, South Asia, tells us why data has become more important than ever and why changing consumer behaviour enabled the industry’s transformation at a rapid pace

Christina Moniz Mar 9, 2021 8:48 AM

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Sam Balsara, Chairman and Managing Director, Madison World, explains why IPL is a fine platform for advertisers to improve reach and growth

Christina Moniz Feb 22, 2021 11:34 AM

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With brands cashing in on the record-breaking TV viewership during last year’s IPL, the tournament’s broadcast proved to be a turning point for the Indian M&E sector post the COVID setback

Christina Moniz Feb 11, 2021 9:12 AM

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Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021 

Christina Moniz Jan 22, 2021 8:34 AM

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Prashant Panday, Managing Director & CEO, Mirchi, on the transformation of the iconic Radio Mirchi brand into a city-centric, entertainment company

Christina Moniz Dec 10, 2020 8:50 AM

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Ajay Gupte, CEO – South Asia, Wavemaker, who took on the top job in January, details the agency’s extraordinary growth and its ‘positive provocation’ philosophy in a challenging 2020

Christina Moniz Nov 9, 2020 8:35 AM

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Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from the festive season

Christina Moniz Nov 6, 2020 8:35 AM

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India, with the highest whisky consumption in the world, is an important market for Jack Daniel’s, says Vineet Agrawal, Marketing and Commercial Director, India Area, Brown-Forman

Christina Moniz Nov 4, 2020 8:54 AM

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Ashish Saksena, COO – Cinemas, BookMyShow, takes us through the brand’s ‘My Safety First’ initiative aimed at driving awareness about safety measures employed in theatres across the country

Christina Moniz Nov 4, 2020 8:43 AM

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Bhatt talks about the brand’s initiatives to build consumer trust and confidence in the wake of the pandemic

Christina Moniz Oct 30, 2020 8:20 AM

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As Kansai Nerolac completes 100 years, Anuj Jain, Executive Director, tells us about its new positioning and the steps it is taking to protect its stakeholders in a COVID-impacted world

Christina Moniz Oct 20, 2020 8:34 AM

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Harish Shriyan and Amit Ray, the new Executive Directors of Network Advertising, talk about their new roles at the agency, at what has been a hugely challenging time for the media and ad industry

Christina Moniz Oct 6, 2020 8:22 AM

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Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season

Christina Moniz Sep 18, 2020 9:19 AM

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Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers

Christina Moniz Aug 7, 2020 11:40 AM

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After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation

Christina Moniz Aug 4, 2020 8:29 AM

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Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, talks about the brand’s Raksha Bandhan campaign and her expectations from the festive season

Christina Moniz Aug 3, 2020 12:52 PM

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Analysts say that given this is the off-season for sports in India, the industry has some time to watch and learn from the leagues that are already back in action

Christina Moniz Jul 24, 2020 2:06 PM

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Sandeep Bhushan, Director & Head, Global Marketing Solutions, Facebook India, takes us through the solutions Facebook is offering advertisers and small businesses during these challenging times

Christina Moniz Jun 27, 2020 11:58 AM

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Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s campaign with filmmaker Karan Johar

Christina Moniz Jun 8, 2020 8:31 AM

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With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock

Christina Moniz Jun 2, 2020 7:48 AM