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Guest Column: Instant Media-- Constant Challenge:  B N Kumar, Concept PR?blur=25

It is just not enough to use the modern communication tools for spreading messages. It is much more important to keep an eye on what others do with those tools since negative postings get picked up and spread faster than forest fire, writes B N Kumar, Executive Director of Concept PR & National President, PRCI.

B N Kumar Jun 25, 2016 10:02 AM