Authors

Atul Pande
guestcolumn@exchange4media.com @Atul Pande

Guest Column: Broadcasters need to function like FMCG companies to drive consumption of channels

Guest Column: Broadcasters need to function like FMCG companies to drive consumption of channels?blur=25

The recent imbroglio between a large MSO and largest network should prompt a restructuring of the business, says Atul Pande, Executive Director - SPORTZLIVE

Atul Pande Oct 20, 2014 8:51 AM