Authors
nadia chauhan?blur=25

Nadia Chauhan, JMD & CMO, Parle Agro, explains why IPL, with its many advantages and unique propositions, is a game-changer for the Frooti and Fizz range

Ashee Sharma Mar 23, 2021 8:28 AM

Tata Motors?blur=25

While new launches happen on a regular basis but with IPL, it is always bigger and better, given its broad yet deep reach among the brand’s TG

Ashee Sharma Mar 19, 2021 8:47 AM

Cadbury - Thank you Bar?blur=25

Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together

Ashee Sharma Mar 18, 2021 8:39 AM

Arjun Mohan, CEO – India, upGrad?blur=25

Arjun Mohan, CEO – India, upGrad, shared that the TV campaign also led to a positive 'dramatic shift' in viewers’ perception of the brand, in addition to delivering on the business goals

Ashee Sharma Mar 11, 2021 8:37 AM

mondelez?blur=25

Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights and Analytics, Mondelez India, talks about the significance of IPL as media property

Ashee Sharma Jan 25, 2021 8:53 AM