Marketers these days consider social media influencers more lucrative than organic search and paid marketing

Anjali Thakur Apr 30, 2019 8:37 AM

Among the English dailies, while TOI has retained the number one spot, The Hindu is at the second position followed by The Economic Times

Anjali Thakur Apr 29, 2019 8:30 AM

Tendulkar, who turns 46 on April 24, is associated with numerous brands including, Adidas, BMW, DBS Bank, GM Pens, Luminous Fans, Quaker, Smartron, Sony Ten, among others

Anjali Thakur Apr 24, 2019 9:06 AM

With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India

Anjali Thakur Apr 24, 2019 8:37 AM

BJP and Congress are using more than 20,000 autos each in states such as Delhi and UP to spread their campaign, while AAP is using nearly 10,000 autos

Anjali Thakur Apr 23, 2019 8:35 AM

Arctic Fox takes the billboard route to catch everyone's attention for their new campaign, Dive In

Anjali Thakur Apr 18, 2019 8:13 AM

Nikhil Chand, Director, Food and Confectionery, Nestle India, talks about the brand’s latest TVC, the rationale behind it, his expectations from it and more

Anjali Thakur Apr 16, 2019 8:36 AM

Kapil Grover, CMO, Dominos Pizza India talks about the 'World Pizza League' campaign, their association with IPL and their innovation-centric approach

Anjali Thakur Apr 15, 2019 8:15 AM

Nitin Mathur, Co-founder, 91mobiles, spoke about the company's journey, how their strategies helped smartphones advertisers optimally plan their marketing budget, their focus and more

Anjali Thakur Apr 8, 2019 8:56 AM

Chakrabarti, Managing Director at Faber-Castell spoke about the company’s journey in the Indian market, their latest campaign and more

Anjali Thakur Apr 2, 2019 8:34 AM

Ashutosh Harbola, CEO & Co-founder of Buzzoka spoke about emerging trends, how social media influencers will shape the elections, new-age influencers and more

Anjali Thakur Apr 1, 2019 8:26 AM

Iyer talks about the brand’s IPL debut as principal sponsors for Sunrisers Hyderabad and the 360-degree activities planned around the tournament  

Anjali Thakur Mar 29, 2019 9:00 AM

Kaushik, Vice President- Brand Experience, Blackberrys, talks about business post rebranding, marketing strategy, future plans and more

Anjali Thakur Mar 26, 2019 8:22 AM

Malhotra, Founder & Chief Executive Officer of Abundantia Entertainment, talks about the firm's growth as an independent motion pictures studio and how it plans to stand out amidst the clutter

Anjali Thakur Mar 25, 2019 9:05 AM

Natekar will be driving all strategic and growth objectives of Kidzania in his new role

Anjali Thakur Mar 19, 2019 1:54 PM

Alia, who turns 26 today, has some of the most lucrative endorsement deals in her kitty including Uber Eats, Nokia, Sunfeast Dark Fantasy, Capresse, Mango Frooti, Lux and Make My Trip

Anjali Thakur Mar 15, 2019 8:57 AM

Boke, Head-Marketing, Consumer Product Business, Tata Chemicals Ltd, talks about Tata Salt’s ‘Kumbh kay shravaan’ campaign, future plans and more

Anjali Thakur Mar 14, 2019 8:21 AM

Most welcome ban on images of serving defence personnel in campaign displays

Anjali Thakur Mar 13, 2019 9:08 AM

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur & Dolly Mahayan Mar 12, 2019 8:43 AM

Actors Ranbir Kapoor, Alia Bhatt, director Ayan Mukerji attend light-and-sound show where 150 drones make different formations from the Indian flag to the film’s title and logo

Anjali Thakur Mar 5, 2019 12:28 PM