Authors

Anjali reports on the advertising, digital and marketing domain. A graduate from Miranda House, Delhi University, she aspire to travel the world with her little salary. A big time Nutella and Netflix addict.

Tarun Menon?blur=25

Tarun Menon - AVP Marketing - Brand Strategy & Creative, Urban Company, talks about how the company is navigating the COVID-19 crisis

Anjali Thakur Apr 21, 2020 9:17 AM

Sanjeev Shukla, Muthoot Group?blur=25

Shukla, the Group Chief Marketing Officer for Muthoot Pappachan Group, speaks about the brand’s COVID-19 strategies and importance of keeping customers first even during a crisis

Anjali Thakur Apr 17, 2020 8:38 AM

Aparna Purohit, Amazon Prime Videos?blur=25

Purohit, Head of India Originals, Amazon Prime Video, on how the streaming platform has an edge over other content creators and how female-centric content is changing the way women are perceived

Anjali Thakur Apr 16, 2020 12:59 PM

zomato?blur=25

The app recently launched a digital campaign wherein it has been providing quirky wallpapers to all ZOOM users

Anjali Thakur Apr 14, 2020 8:58 AM

BMC?blur=25

With quirky memes centred on popular shows, the civic body has managed to capture the attention of the youth

Anjali Thakur Apr 14, 2020 8:33 AM

Coronavirus?blur=25

Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns

Anjali Thakur Apr 13, 2020 8:28 AM

Coronavirus hoardings?blur=25

The civic body has currently waived off the fee for the month of April and has also agreed to bear the printing charges

Anjali Thakur Apr 10, 2020 8:06 AM

Retail?blur=25

Brands such as Myntra, Fabindia, Tjori, FabAlley, & Zivame have come up with unique initiatives to keep the buzz around their brand active on social media

Anjali Thakur Apr 8, 2020 8:58 AM

COVID-19?blur=25

With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth

Anjali Thakur Apr 7, 2020 8:30 AM

Upasana Taku MobiKwik?blur=25

Upasana Taku, Co-founder & COO, MobiKwik, talks about their community initiatives #LeadBoldly & #StopTheSpread, coping during COVID-19 and the newly launched Coronavirus insurance

Anjali Thakur Apr 6, 2020 8:52 AM

Telecom?blur=25

While experts raise doubts, telecom providers are confident their new measures to deal with burgeoning user demands will help them tide over the coronavirus crisis

Anjali Thakur Mar 31, 2020 8:34 AM

Social media?blur=25

Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value

Anjali Thakur Mar 31, 2020 8:32 AM

Eating?blur=25

At a time when hygiene is our biggest concern, hospitality brands, who are among the hardest hit, are doing their best to assure patrons about their sanitation standards

Anjali Thakur & Sanstuti Nath Mar 26, 2020 8:38 AM

airport?blur=25

In a letter written to the Union Ministry of Civil Aviation, the Federation of Airport Media Owners said that the sector was beset by the slowdown & liquid cash crunch even before the pandemic

Anjali Thakur Mar 25, 2020 9:13 AM

COVID-19 hoardings?blur=25

The new mandate by Municipal Corporation of Greater Mumbai has been met with mixed reactions by out-of-home players in the city. While some say that it’s been forced upon them, others have welcomed it

Anjali Thakur Mar 24, 2020 8:20 AM

WooHoo OOH Namaste?blur=25

The campaign urges people to wash their hands and avoid physical contact due to the outbreak of COVID-19

Anjali Thakur Mar 23, 2020 8:18 AM

Rachit Gupta, CMO, EazyDiner?blur=25

In a chat with e4m, Gupta, the Chief Marketing Officer of EazyDiner, discussed the growth prospects for the brand, its marketing mix & COVID-19 concerns marring the dining-out experience

Anjali Thakur Mar 20, 2020 8:04 AM

OOH?blur=25

While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair

Anjali Thakur & Noel Dsouza Mar 17, 2020 8:38 AM

OK Kaul?blur=25

The General Manager - Chief Coordination ( Marketing, PR, WWS) Bank Of Baroda, Kaul takes us through the brand’s comprehensive media plan since Dena Bank & Vijaya Bank amalgamated with it

Anjali Thakur Mar 17, 2020 8:24 AM

vinay subramanyam?blur=25

Subramanyam, Head of Marketing – Britannia Industries, speaks about the brand’s startup initiative to empower around 10,000 women homemakers with skill development training

Anjali Thakur Mar 11, 2020 8:32 AM