The third and final Dubai dispatch by <b>Amit Agnihotri</b>, Group Editor and Co-founder of exchange4media, talks about the debate between integration and specialization models, and other highlights of the final day of the Congress. Agnihotri spoke to P&G Global CMO Jim Stengel and Samsung CMO Gregory Lee to learn their approaches to branding and communication.
Continuing his Dubai dispatches, <b>Amit Agnihotri</b>, Group Editor and Co-founder exchange4media, writes about his experience on Day Two of the IAA Congress. With Sergio Zyman, Steve Forbes and global honchos of companies like Walt Disney Parks, Leo Burnett, StarCom and McCann on the dais, Day Two, he says, was invigorating.
While not strictly comparable, Dubai today reminded one of Ad Asia Jaipur in November 2003, writes <b>Amit Agnihotri</b>, Group Editor and Co-founder, exchange4media. This Dubai Congress has the scale, stature, speakers, and buzz that we were missing in many conferences, with a possible exception of Cannes. On Day One of the Congress, a strong speaker line up made the event worth the hype.