Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Akshata R Murthy Feb 14, 2018 8:52 AM

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Akshata R Murthy Feb 9, 2018 8:50 AM

With the first month of 2018 coming to an end, brands present in south India talk about the road map for the remaining year

Akshata R Murthy Feb 5, 2018 8:50 AM

The channel re-branded itself to verbalise what it stands for to its audience and partners

Akshata R Murthy Jan 24, 2018 8:53 AM

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Akshata R Murthy Jan 15, 2018 8:53 AM

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Akshata R Murthy Jan 15, 2018 8:51 AM

Chandy indulges in his love for reading and learning something new over the weekends

Akshata R Murthy Jan 13, 2018 9:30 AM

The 107-year-old organisation considers its experience in IT and OT as its major differentiators

Akshata R Murthy Jan 12, 2018 8:55 AM

Most of them would be trying to focus on digital is what was largely understood

Akshata R Murthy Jan 10, 2018 8:58 AM

The brand plans to focus on innovation and doing what they do best in 2018

Akshata R Murthy Jan 5, 2018 8:55 AM

These people movements and happenings indicate the rapidly changing media landscape in South India

Akshata R Murthy Dec 29, 2017 8:49 AM

Some movies broke all box office records including the ones created by their Bollywood counterparts

Akshata R Murthy Dec 27, 2017 9:00 AM

Opens first physical store of Script in Bengaluru; plans big for the coming year

Akshata R Murthy Dec 26, 2017 8:45 AM

Dalmia speculates on how VFX impacts the overall marketing of a movie, including its production cost

Akshata R Murthy Dec 22, 2017 8:48 AM

Revamping to changing reader topography has always been the secret for Vikatan’s success: B Srinivasan, Vikatan Group

Akshata R Murthy Dec 19, 2017 8:51 AM

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Akshata R Murthy Dec 14, 2017 8:46 AM

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Akshata R Murthy Dec 11, 2017 8:47 AM

Sudhakara plans to visit South Africa soon to experience its rich wildlife

Akshata R Murthy Dec 9, 2017 8:59 AM

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

Akshata R Murthy Dec 7, 2017 8:41 AM

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

Akshata R Murthy Dec 6, 2017 8:51 AM