Principles of marketing are not going to change in digital, say industry experts?blur=25

Experts feel that through innovation print players can still be relevant and attractive to the advertisers in digital era

Abid Hasan Nov 20, 2015 8:03 AM

Why govt left out FDI in print media??blur=25

Publishers feel govt should have considered print too. The situation of Indian print industry demands for an FDI and especially the magazine domain. It could have given the much needed boost

Abid Hasan Nov 19, 2015 8:14 AM

News broadcasters welcome hike in FDI limit?blur=25

The government announced the increase in the FDI limit (foreign direct investment) of news and current affair channels, DTH and Cable Operators. Most leading broadcasters are in favour of FDI in news media

Abid Hasan Nov 16, 2015 12:39 AM

Indian dailies dish out creative front pages to announce Bihar poll results?blur=25

Hindi dailies gave some of the best one liner headlines. Interestingly, Pakistani newspaper, Dawn, did front page report on Bihar election results

Abid Hasan Nov 10, 2015 8:16 AM

Did BJP’s controversial ads play spoilsport during Bihar Election??blur=25

Controversial advertisements from the Bhartiya Janta Party forced the Commission to ban their ads thrice and also file an FIR

Abid Hasan Nov 10, 2015 8:06 AM

Britelite Media ropes in Manoj Tyagi as Head, Planning and Strategy?blur=25

Tyagi’s last stint was with Zenith Optimedia. He has an experience of 17 years in the media industry

Abid Hasan Nov 6, 2015 9:47 AM

Ignoring Election Commission warning, BJP publishes 3rd controversial ad in Bihar?blur=25

Taking action against the ad, the Election Commission decided that there will be no advertisements in the newspaper on November 05, the day of the polls, unless the content proposed was pre-certified by them from the MCMC Committee

Abid Hasan Nov 6, 2015 8:13 AM

Ad war rages over 'garbage politics' between BJP and AAP?blur=25

A blame game has kick started between the two parties over the strike by the Municipal Corporation of Delhi over irregular payment of salaries

Abid Hasan Nov 4, 2015 8:19 AM

Bihar Elections: Election Commission bans controversial ads in Bihar?blur=25

Election Commission asks Election Commissioner to make sure that controversial ads, ‘Vote ki Kheti’ and ‘Daliton Ki thali’, don’t get published or republished

Abid Hasan Nov 2, 2015 8:36 AM

After 16 years in Outlook, Namrata Joshi joins The Hindu?blur=25

Joshi will be based out of Mumbai. Prior to this she was working with Outlook since 1999

Abid Hasan Oct 30, 2015 8:16 AM

Magicbricks NOW lines up Rs 20-22 crore for launch marketing, Publicis to handle creative duties?blur=25

Sources suggest that Times NOW will spend around Rs 20-22 crores for the new channel’s marketing. The group will promote it on all its channels and print offerings. There are plans to promote it in movie theatres and also on Hindi GEC channels

Abid Hasan Oct 29, 2015 8:14 AM

Senior Journalist Mini Kapoor joins The Hindu?blur=25

Kapoor was previously a senior journalist and columnist for The Indian Express

Abid Hasan Oct 29, 2015 8:09 AM

70% of our marketing budget still goes to traditional media: Sudhin Mathur, Lenovo?blur=25

“It’s been only two years since Lenovo started business in the country and in a very short duration of two year we are among the top five brands in the country, we are expecting to move up from our current position,” said Mathur

Abid Hasan Oct 23, 2015 8:39 AM

News broadcasters expecting up to 18% ad revenue growth this festive season ?blur=25

Last year, e-commerce was the new kid on the block, advertising heavily on all the leading channels. This year too, the industry has maintained its position. ecommerce is leading in all the forms of advertising

Abid Hasan Oct 19, 2015 8:10 AM

EPIC to focus on syndication, subscription and advertising: Mahesh Samat?blur=25

Mahesh Samat, MD, EPIC Channel, spoke to exchange4media about the journey so far and his key focus areas for coming years. He also shared his opinion on ratings and advertisers

Abid Hasan Oct 15, 2015 9:36 AM

Print players bullish on festive ad revenues; ecommerce, auto brands to drive growth?blur=25

The festive season has kickstarted with heavy brand advertising. All the sectors are targeting not only national, but regional newspapers too

Abid Hasan Oct 15, 2015 9:27 AM

Ruby Bana to join Carat as Regional Strategy Director?blur=25

In her new role she will look after Mondelez’s Chocolate and Cheese Business for APAC. Bana was previously Chief Strategy Officer at Madison Media

Abid Hasan Oct 13, 2015 4:27 PM

Following series of violent attacks, is it time for govt need to protect media persons??blur=25

More than 20 media persons were attacked over the past month in different parts of the country. exchange4media discusses the situation with senior journalists in order to find out how the government and media organisations can come up with security measures to protect media persons covering sensitive areas

Abid Hasan Oct 13, 2015 8:14 AM

Star pulls of signal to DEN, issues ad to DEN subscribers?blur=25

The ad says switch to another channel if they {DEN Subscribers) are missing their favourite Star channels. The ad also prominently highlights how the DEN viewers are missing the India vs South Africa Cricket Series.

Abid Hasan Oct 6, 2015 8:21 AM

If marketers & creative people follow ASCI code, half the problems are solved: Benoy Roychowdhury?blur=25

"Marketers must understand that irresponsible or offensive advertising doesn’t serve their marketing purpose. One can make an ad which is offensive or derogatory to women but it’ll not increase one’s revenue," says newly elected ASCI Chairman, HT Media’s Benoy Roychowdhury

Abid Hasan Sep 18, 2015 8:23 AM