Authors
Private radio players remain upbeat despite the elusive case of Phase III auctions?blur=25

Private radio operators did not have an easy time in 2013 owing to a number of unresolved issues such as FM Phase III auctions; however, the TV ad cap issue did push advertisers towards radio

Abhinna Shreshtha Dec 31, 2013 10:45 AM

Private radio players remain upbeat despite the elusive case of Phase III auctions?blur=25

Private radio operators did not have an easy time in 2013 owing to a number of unresolved issues such as FM Phase III auctions; however, the TV ad cap issue did push advertisers towards radio

Abhinna Shreshtha Dec 31, 2013 9:05 AM

BlackBerry plans more sales incentives as BB10 flounders?blur=25

Under its interim CEO John Chen, BlackBerry seems to be heading back to its roots - enterprise consumers. The company also announced that it plans more sales incentives to stimulate demand for BB10-based phones

Abhinna Shreshtha Dec 31, 2013 8:46 AM

"Transparency of prices and measurement remain barriers in OOH industry"?blur=25

Innovations have also not kept up with brand aspirations. There are great ideas, but do-ability on scale often becomes a challenge, says Bhaskar Choudhuri, Director - Marketing, Lenovo India

Abhinna Shreshtha Dec 30, 2013 7:43 AM

To win, you need to focus on the downstream: Niraj Dawar?blur=25

You'll find that is where majority of the competitive action (between brands) occurs & where so many neglected opportunities for differentiation exist, says the renowned marketing strategist & Professor, Ivey Business School

Abhinna Shreshtha Dec 28, 2013 10:08 AM

Brands should look for 'natural virality' in their mobile mktg campaigns, say experts?blur=25

Most brands are very good when it comes to app development. The challenge comes post development, say experts, adding that the 5 Ps of marketing apply to an application as well

Abhinna Shreshtha Dec 26, 2013 9:06 AM

Entries now open for Golden Mikes Awards 2014?blur=25

Awards will be given in 42 categories spread over five key benchmarks. Bharat Patel, Former Chairman of P&G Hygiene/Health & Chairman of ISA is the Jury Chairperson this year

Abhinna Shreshtha Dec 26, 2013 8:12 AM

Facebook video ads: New online battle in the making??blur=25

After months of Internet chatter, Facebook has finally announced that it is testing auto-playing video ads. Though Indian brands seem excited, is it going to shift the balance of power in the digital

Abhinna Shreshtha Dec 23, 2013 8:52 AM

"Quarter Se Quarter Tak mentality will no longer help marketers"?blur=25

Industry experts stress that it is time to focus on qualitative marketshare rather than quantitative & that marketers need to understand how the Indian consumer is changing

Abhinna Shreshtha Dec 20, 2013 9:02 AM

Vodafone enhances mobile internet experience with Vodafone Music?blur=25

The streaming & download music service will allow subscribers to gain access to music and music videos through a dedicated WAP site or the Vodafone Music app

Abhinna Shreshtha Dec 19, 2013 8:00 AM

Political parties get smarter about OOH?blur=25

The recent State Assembly Elections are a telling precursor to the upcoming Lok Sabha polls. Instead of carpet bombing with poll messages, political parties have become more strategic

Abhinna Shreshtha Dec 17, 2013 9:24 AM

e4m?blur=25

The Indian mobile & internet market once again showed exponential growth in 2013

Abhinna Shreshtha Dec 16, 2013 9:31 AM

Hospitality sector turns to social media as competition heats up?blur=25

Many tourism and hospitality players are turning to innovative digital and social campaigns in a bid to improve client engagement - right from discovery to purchase

Abhinna Shreshtha Dec 13, 2013 8:19 AM

Operators want lower reserve fee as Phase III auction looms?blur=25

Radio stakeholders are expected to meet later this week to thrash out their list of recommendations to TRAI; lower reserve fee & clarity on the migration process seem to be high on the agenda

Abhinna Shreshtha Dec 12, 2013 8:16 AM

Mobile marketing: Not yet, but getting there?blur=25

Mobile ad spend would account for 7.7% of global ad spend by 2016, leapfrogging radio, magazines & OOH, says a ZO report. However, advertisers urge there is still a long way to go for India

Abhinna Shreshtha Dec 12, 2013 8:04 AM

Amar Ujala Youth Quotient: Digital advertising is like science?blur=25

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 9:53 AM

Youth Quotient: Digital advertising is like science?blur=25

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 7:54 AM

Mobile is not an extension of digital, say experts?blur=25

Even as mobile marketing continues to show promise globally and in India, there are certain issues that the mobile ecosystem needs to address to ensure growth doesn't bog down

Abhinna Shreshtha Dec 10, 2013 8:38 AM

BlackBerry sets festive offers as market share falls?blur=25

BlackBerry has announced a number of offers on its high-end products & BlackBerry World apps, expecting to attract larger set of potential users, including the urban youth

Abhinna Shreshtha Dec 4, 2013 8:57 AM