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Bacardi takes 'Untameable' tag to digital media in aggressive push?blur=25

Working with 22 Feet Digital Solutions, the spirit major created a 'digital roadblock' across the country's top 10 internet websites as well as mobile TV applications - Zenga TV and Ditto TV

Abhinna Shreshtha Jan 27, 2014 9:23 AM

Facebook tests ads in third party apps?blur=25

Facebook's recent aggressive stance towards revamping its ad capabilities continues as the company announced that it is doing limited tests of a system that will allow Facebook ads to be delivered to third party apps

Abhinna Shreshtha Jan 27, 2014 9:09 AM

Jury decides on Golden Mikes 2014 winners?blur=25

The 11-member jury panel, led by Bharat Patel, met in Mumbai yesterday to deliberate on the 537 entries received across 41 categories for the radio advertising award

Abhinna Shreshtha Jan 23, 2014 9:15 AM

Starbucks bets big on digital in competitive Indian market?blur=25

It has been more than a year since Starbucks set up shop in the country and the coffee chain has been extensively using digital media & social networks to cement its place among coffee-lovers

Abhinna Shreshtha Jan 22, 2014 9:01 AM

"We are exploring the possibility of doing digital-led 360 degree campaigns"?blur=25

Our digital strategy is focusing on multiple fronts, not just marketing. Our aim is to use technology to remove barriers. We are investing a lot in content and conversation, says HDFC Life's Sanjay Tripathy

Abhinna Shreshtha Jan 17, 2014 9:56 AM

Youth Quotient: "The energy in an ad agency is addictive"?blur=25

The kind of energy that there is in an agency is totally addictive, which is why people keep coming back to advertising. You seldom realise how much you are working; you are so full of adrenaline, says Isobar's Tanvi Pradhan

Abhinna Shreshtha Jan 17, 2014 8:41 AM

"There should be transparency & rationalisation in pricing in OOH advtg"?blur=25

Creative implementation is currently missing in the OOH space; maybe someone could start a marketplace for hoardings. Lack of ROI measurement is also a big challenge, says Amarjit Singh Batra, CEO, OLX India

Abhinna Shreshtha Jan 16, 2014 9:23 AM

Six social media pitfalls that brands should avoid in 2014?blur=25

While most brands have joined social media in a big way, several are without a clear strategy or heavily depend on numbers. Here are some social media don'ts that brand managers should be wary of

Abhinna Shreshtha Jan 15, 2014 8:50 AM

E-commerce players turn to TVCs as competition heats up?blur=25

Several e-commerce players are getting more aggressive about their marketing strategies, and TV has emerged as a favourite. exchange4media takes a look at how prevalent this shift is

Abhinna Shreshtha Jan 14, 2014 9:03 AM

OOH agencies cautiously optimistic about 2014?blur=25

With a less than stellar performance in the past two years, the OOH industry is hoping for a much better 2014 as elections loom and new infrastructure projects in metros create more inventory possibilities

Abhinna Shreshtha Jan 9, 2014 8:48 AM

Six social media alternatives for brands in 2014?blur=25

Facebook and Twitter are the current darlings of brands, but there are a number of other options available. exchange4media takes a look at some of them & the opportunities that they provide

Abhinna Shreshtha Jan 8, 2014 9:31 AM

Video: Five social media trends to watch out for in 2014?blur=25

As per Sanjay Mehta, Joint CEO, Social Wavelength, the upcoming Lok Sabha polls will see a lot of brands & agencies move to the digital space to save money, while maintaining reach & audience engagement

Abhinna Shreshtha Jan 8, 2014 9:09 AM

Ban on news on FM radio may be lifted by year-end?blur=25

With a central monitoring system expected to be in place in a year's time, will the Government be ready to lift the ban?

Abhinna Shreshtha Jan 7, 2014 8:57 AM

BlackBerry parts ways with Alicia Keys?blur=25

The Canadian smartphone maker had appointed the Grammy Award winner as its Global Creative Director last year to boost the image of its BlackBerry 10 platform

Abhinna Shreshtha Jan 6, 2014 7:52 AM

Lok Sabha polls, TV ad cap issue to keep OOH industry buoyant in 2014?blur=25

The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth

Abhinna Shreshtha Jan 2, 2014 10:25 AM

Lok Sabha polls, TV ad cap issue to keep OOH industry buoyant in 2014?blur=25

The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth

Abhinna Shreshtha Jan 2, 2014 9:04 AM

"It's important that we don't label every non-urban geography as Tier II, III or IV"?blur=25

These definitions are anyway more of a convenience & are themselves not very clear. By dividing everything into a broad category, we run the risk of generalising the consumers, says Marico's Aditya Save

Abhinna Shreshtha Jan 2, 2014 8:25 AM

Youth Quotient: "Keeping up with the speed of innovation is stimulating"?blur=25

I love how something's the norm one day & then obsolete the next day. Keeping up with this breakneck speed of relevance is really stimulating & humbling, says Karthik Krishnan, Copy Supervisor at IBS

Abhinna Shreshtha Jan 1, 2014 10:54 AM

Mumbai Police asks Mumbaikars to give a minute to the city on New Year eve?blur=25

Mumbai Police teamed up once again with Ogilvy India to create new radio spots urging revelers to spare a minute and be alert about their surroundings

Abhinna Shreshtha Jan 1, 2014 9:55 AM

Youth Quotient: "Keeping up with the speed of innovation is stimulating"?blur=25

I love how something's the norm one day & then obsolete the next day. Keeping up with this breakneck speed of relevance is really stimulating & humbling, says Karthik Krishnan, Copy Supervisor at IBS

Abhinna Shreshtha Jan 1, 2014 7:54 AM