Authors
Mouthshut finally unblocked, will consider legal action against ISP?blur=25

The review website had been blocked since last week without any explanations provided by the ISP Beam Fiber. Founder & CEO Faisal Farooqui says that they will pursue legal action against the ISP

Abhinna Shreshtha Feb 6, 2014 8:52 AM

Happy Birthday Facebook, now let's talk business?blur=25

As Facebook turns 10, it shows a recent surge in earnings, and is all set to don a strategic new avatar. From photos to videos to content, Facebook is ramping up its efforts across all avenues

Abhinna Shreshtha Feb 6, 2014 8:43 AM

"Innovation will sustain the outdoor medium for a long time"?blur=25

The outdoor industry needs to be more organised with structured operations & feedback mechanism; campaign measurability & execution excellence can be the hallmark for OOH media, says Mahindra & Mahindra's Sanjeev Goyle

Abhinna Shreshtha Feb 5, 2014 9:29 AM

Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

Has the BJP lost the OOH battle to the Congress??blur=25

Congress' aggressive marketing stance has seen it spend crores on print, TV & OOH campaigns, while the BJP is yet to announce the media agency that will spearhead its Lok Sabha elections 2014 campaign

Abhinna Shreshtha Feb 4, 2014 9:15 AM

After print players, now radio operators find flaws in latest IRS data?blur=25

Even as print players gave voice to their disapproval of the latest IRS 2013 results, radio operators are also expressing concern that the data & methodology used for measuring radio listenership is deeply flawed too

Abhinna Shreshtha Feb 4, 2014 8:49 AM

Radio needs to become more strategic, say experts?blur=25

According to industry experts, radio is more tactical & needs to become more strategic. They also noted that advertisers are so focussed on television that it is used as a yardstick even for radio

Abhinna Shreshtha Feb 3, 2014 8:29 AM

Golden Mikes 2014: Madison, Big FM, O&M, Gujarat Tourism among winners?blur=25

A total of 80 metals awarded. Tourism Corporation of Gujarat is Radio Advertiser of the Year; Big FM is Station of the Year yet again: O&M is Radio Advertising Agency of the Year

Abhinna Shreshtha Feb 1, 2014 9:23 AM

Indian marketers are perhaps the fastest movers in the world: Stephanie Agresta?blur=25

Brands operating in India are aware that a large part of their audience spends most of their time online today & are trying to engage with them, says the Global Director - Social Media & Digital, MSLGroup

Abhinna Shreshtha Feb 1, 2014 9:08 AM

Golden Mikes 2014: Madison, Big FM, O&M, Gujarat Tourism among winners?blur=25

A total of 80 metals awarded. Tourism Corporation of Gujarat is Radio Advertiser of the Year; Big FM is Station of the Year yet again: O&M is Radio Advertising Agency of the Year

Abhinna Shreshtha Jan 31, 2014 10:21 PM

Golden Mikes 2014: The best in India's radio advtg to be honoured tonight?blur=25

The awards ceremony is being held at the ITC Grand Central, Parel in Mumbai today. This year, the jury had to sift through 537 entries across 41 categories

Abhinna Shreshtha Jan 31, 2014 9:14 AM

Video: Bring more conviction to radio advertising - Shavon Barua?blur=25

Creative agencies, clients and media agencies need to give more of a push when it comes to radio advertising, says the President (West & South India), Havas Worldwide & jury member of Golden Mikes 2014

Abhinna Shreshtha Jan 31, 2014 8:14 AM

"A great radio ad will compliment your product's USP on a localised level"?blur=25

Amit Ghatak, GM - Mktg, CavinKare and jury member Golden Mikes 2014 speaks on how radio can strengthen a brand's USP on a localised level as well as the overall campaign

Abhinna Shreshtha Jan 30, 2014 9:35 AM

STAR India plans big for IPL, but will the advertisers spend??blur=25

STAR India's recent win of the IPL digital rights means the channel has created an impressive stable of cricketing events. But will live streaming attract the advertisers?

Abhinna Shreshtha Jan 30, 2014 8:41 AM

Network18 bets big on local news space?blur=25

News18.com, the portal from Network18 dedicated to local news initially covering seven states, has aggressive expansion plans, with four new states expected to be covered in the coming six months

Abhinna Shreshtha Jan 30, 2014 8:16 AM

Radio campaigns should paint a picture in the mind: Gautam Kiyawat?blur=25

The CEO of Madison Media Group speaks about the importance of radio as a marketing medium, what constitutes a great ad and his experience as a juror for exchange4media's Golden Mikes Awards 2014

Abhinna Shreshtha Jan 29, 2014 9:23 AM

#RahulSpeaksToArnab creates social media furore?blur=25

Rahul Gandhi's first media interview with Times Now's Arnab Goswami has gone on to create a record of sorts for the news channel, garnering 3 million tweets & 296 million impressions overnight

Abhinna Shreshtha Jan 29, 2014 9:17 AM

"Radio ads should concentrate on listening skills"?blur=25

From keeping the business objective in sight to keeping the content humorous and fun - some of the esteemed jury members of Golden Mikes 2014 awards share what goes into the making of a great radio ad

Abhinna Shreshtha Jan 28, 2014 9:39 AM

Six free social media tools for brand managers in 2014?blur=25

exchange4media takes a look at how tools such as HootSuite, Social Mention, Topsy, HowSociable, Tagboard and Klout can help marketers gauge their performance on social media

Abhinna Shreshtha Jan 28, 2014 8:23 AM

Golden Mikes 2014: Reliance Broadcast, O&M lead the nominations?blur=25

This year, the jury had to sift through almost 537 entries across 41 categories. Reliance Broadcast and Ogilvy & Mather are among those that lead the list of shortlisted entries

Abhinna Shreshtha Jan 27, 2014 10:05 AM