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Zee Khana Khazana adds OOH muscle to its new marketing campaign?blur=25

After a three-day OOH teaser, the 24-hour food channel is rolling out its OOH campaign from today, which is part of a full scale marketing campaign across TV, digital and OOH

Abhinna Shreshtha Feb 27, 2014 7:47 AM

Radio operators react positively to TRAI's recommendations?blur=25

The FM radio players have appreciated the fact that TRAI has understood most of the concerns raised by them regarding Phase III migration & extension of license period

Abhinna Shreshtha Feb 26, 2014 8:44 AM

Youth Quotient: "You need not be the first to be the best in social media"?blur=25

Social media is a great platform for engaging with our communities. It also allows me to use my creativity to do really fun stuff on these social networks, says Buzzinga's Sudeep Shukla

Abhinna Shreshtha Feb 26, 2014 8:25 AM

Ventures Advtg bags creative & media duties of Shipping Corporation of India?blur=25

The pan-India mandate was won on the back of a multi-agency pitch held last year. The mandate includes corporate planning, publishing of unaudited results, designing & production of reports

Abhinna Shreshtha Feb 25, 2014 10:21 AM

Ventures Advtg bags creative & media duties of Shipping Corporation of India?blur=25

The pan-India mandate was won on the back of a multi-agency pitch held last year. The mandate includes corporate planning, publishing of unaudited results, designing & production of reports

Abhinna Shreshtha Feb 25, 2014 8:28 AM

20% hike in licence fees by BMC is illogical: Rajiv Saxena?blur=25

The MD of Blue Ocean Media voices his concerns over the increase in licensing rates, the need for better legislation and out-of-the-box thinking in the OOH sector

Abhinna Shreshtha Feb 25, 2014 8:22 AM

WhatsApp to introduce voice calling in Q2 2014?blur=25

The announcement was made by WhatsApp Co-founder Jan Koum at the on-going Mobile World Congress in Barcelona

Abhinna Shreshtha Feb 25, 2014 8:01 AM

WhatsApp acquisition decoded?blur=25

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination

Abhinna Shreshtha Feb 24, 2014 9:25 AM

Create something that people talk about: Nabendu Bhattacharya?blur=25

Nabendu Bhattacharya, MD & founder of Milestone Brandcom and part of the Advisory Board for exchange4media's OOH Awards and Conference shares his views about how the outdoor advertising sector is shaping up

Abhinna Shreshtha Feb 21, 2014 9:40 AM

Can ambient media rain on transit media's parade??blur=25

As the OOH industry enters a crucial 2014, many expect transit media to continue its explosive growth trajectory as it did in the last couple of years. However, could ambient media be the dark horse in the race?

Abhinna Shreshtha Feb 21, 2014 9:31 AM

TRAI releases Phase III recommendations, agrees with broadcasters on most points?blur=25

TRAI has agreed with radio operators on most points, such as granting licenses for 15 years from the date of migration to Phase III and fixing the date of migration as March 31, 2015, among other recommendations

Abhinna Shreshtha Feb 21, 2014 8:47 AM

Brand building will go mobile: Kirthiga Reddy?blur=25

Kirthiga Reddy, Head of Facebook India, makes key predictions on the future of social and digital media at the Pitch Madison Media Advertising Outlook 2014, held in Mumbai on Feb 19

Abhinna Shreshtha Feb 21, 2014 8:38 AM

Facebook set to acquire WhatsApp; Co-founder Jan Koum to join Facebook Board?blur=25

Facebook has announced that it has reached a definitive agreement to acquire mobile messaging company WhatsApp. The deal totals around $16 billion with $4 billion in cash and approximately $12 billion in Facebook shares

Abhinna Shreshtha Feb 21, 2014 7:54 AM

Television will continue to be relevant: Uday Shankar?blur=25

The STAR India CEO stresses on the need to find a way to create relationship between the advertiser and the content creator that is relevant, robust and constructive for both parties

Abhinna Shreshtha Feb 20, 2014 8:01 AM

Jury announced for OOH Conference and Awards 2014?blur=25

The 14-member Jury panel will be chaired by Karan Bajwa, MD, Microsoft. The Awards, to be held on March 20, will recognise exceptional work in OOH advertising and digital signage

Abhinna Shreshtha Feb 19, 2014 7:51 AM

BJP starts mailer campaign, maintains lead over the Congress?blur=25

The BJP has a good track record when it comes to its digital outreach programmes. Many commentators agree that social media will be one of the key influencers in this year's General Elections

Abhinna Shreshtha Feb 18, 2014 8:23 AM

Komli Media restructures,to focus on remarketing demand side platform?blur=25

The digital media technology company's remarketing strategies aim to bring customers back and finish a transaction and convert site visitors to loyal customers

Abhinna Shreshtha Feb 10, 2014 8:51 AM

Radio operators still await revised IRS numbers?blur=25

The wait is still not over for radio operators as the promised revised radio study has still not been delivered. Sources in the industry say the numbers may be made available for subscribed operators today

Abhinna Shreshtha Feb 7, 2014 9:42 AM

The OOH industry needs to reinvent itself: Haresh Nayak?blur=25

The MD of Posterscope Group India believes that while there is no shortage of opportunities in outdoor advtg, what is needed is more support from the Govt & improvement measures to raise the standards

Abhinna Shreshtha Feb 7, 2014 8:42 AM

Twitter Q4 2013 revenues up by 116% YoY, even as growth slows?blur=25

Twitter reported Q4 2013 revenues of $243 mn. Ad revenues stood at $220 mn, an increase of 121% YoY. Mobile ad spends accounted for 75% of the total ad revenues

Abhinna Shreshtha Feb 7, 2014 7:44 AM