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Milestone Brandcom, HUL score at OOH Awards 2014?blur=25

Milestone Brandcom adjudged Media Agency & Creative Agency of the Year. Times OOH is Media Owner of the Year; HUL declared Advertiser of the Year. Lifetime Achievement Award for Subhas Dey Niyogi, MD, Selvel

Abhinna Shreshtha Mar 21, 2014 7:45 AM

Milestone Brandcom, Hindustan Unilever score at OOH Awards 2014?blur=25

Milestone Brandcom adjudged Media Agency & Creative Agency of the Year. Times OOH is Media Owner of the Year; HUL declared Advertiser of the Year. Lifetime Achievement Award for Subhas Dey Niyogi, MD, Selvel

Abhinna Shreshtha Mar 20, 2014 10:21 PM

The OOH industry does not need entry barriers: Rajneesh Bahl, Percept OOH?blur=25

The CEO of Percept OOH believes that what the OOH industry requires more than anything is fresh ideas, which can only come by getting in talent from non-OOH industries

Abhinna Shreshtha Mar 20, 2014 9:40 AM

Brands are not leveraging all the opportunities that the new India offers: Rama Bijapurkar?blur=25

Speaking exclusively at the IMPACT Top 50 Most Influential Women, the highly regarded market strategy consultant raised insightful questions on changing consumer behaviour&what this bodes for marketers &brands alike

Abhinna Shreshtha Mar 20, 2014 9:06 AM

India is at par with other countries in quality & delivery in the digital space: Martin Shaw?blur=25

The Digital Head (APAC), Maxus speaks about the changing digital ecosystem and the importance of a holistic approach towards marketing

Abhinna Shreshtha Mar 19, 2014 9:31 AM

Narendra Modi takes the lead in Twitter popularity?blur=25

Data analysed by social business intelligence firm Simplify 360 suggests that the BJP Prime Ministerial candidate has pulled away from top rivals Arvind Kejriwal & Rahul Gandhi in terms of popularity on social media

Abhinna Shreshtha Mar 18, 2014 9:09 AM

C-DOT named as an 'Enemy Of The Internet'?blur=25

France-based non-profit organisation, Reporters Without Boundaries' report for 2014, titled, 'Enemies Of The Internet', is critical of the Indian Govt's mass electronic surveillance & data mining system

Abhinna Shreshtha Mar 18, 2014 8:41 AM

No plans to bring m-commerce to India, says WeChat?blur=25

Tencent, the company behind WeChat, is in no hurry to introduce its business model, an extensive bouquet of m-commerce services, including online payment services, to India

Abhinna Shreshtha Mar 15, 2014 10:43 AM

"Consolidation is at the core for survival & success of OOH players"?blur=25

Efficiencies through consolidation should lead to more investment in product improvements, including measurement, says Ron Graham, Chief Consultant, Media On The Go

Abhinna Shreshtha Mar 15, 2014 8:55 AM

Outdoor advertising should integrate, and not intrude: Farrokh Madon?blur=25

Madon, CEO, Y&R Singapore, is among the keynote speakers at exchange4media's OOH Conference & Awards 2014. He shares his views on the future of OOH & the need for innovation & change

Abhinna Shreshtha Mar 11, 2014 9:19 AM

Youth Quotient: "Videos will play an important role in tomorrow's world"?blur=25

Mobile devices have now become the second screen, and videos will be the most consumed form of content online. So, it's the most critical platform for any business

Abhinna Shreshtha Mar 11, 2014 9:07 AM

BJP boycotts NDTV for posting 'manufactured' tweet?blur=25

BJP's members will boycott panel discussions held by NDTV after the news channel tweeted a statement, it claimed was originally tweeted by Sushma Swaraj, which insinuated internal rife within the political party

Abhinna Shreshtha Mar 11, 2014 8:32 AM

"You cannot think about digital & offline in isolation any more"?blur=25

Digital is so much a part of our lives today that our approach also has to be integrated taking into consideration how the way consumers consume information has changed, says Hyatt International's Parthasarathi Mandal

Abhinna Shreshtha Mar 8, 2014 10:45 AM

Exploring the relevance of OOH in the current scenario?blur=25

The fourth edition of exchange4media's OOH Conference & Awards will see a host of industry experts speaking on diverse topics ranging from the need for regulation, measurement to creativity & calculating rate of innovation

Abhinna Shreshtha Mar 6, 2014 7:52 AM

Mumbai Monorail ad spots remain blank as vendors, MMRDA tussle over price?blur=25

The initial advertising tender for the first phase of the Mumbai Monorail was released in September 2013, but has seen no takers, with vendors blaming the high license fee & lack of commercial viability

Abhinna Shreshtha Mar 6, 2014 7:50 AM

Upbeat radio players hike ad rates, but will advertisers pay??blur=25

Owing to strong performance and a 17.96% growth rate in 2013, quite a few FM players are increasing their ad rates, calling it course-correction. But will advertisers consider the value proposition?

Abhinna Shreshtha Mar 5, 2014 7:59 AM

Listen to Farrokh Madon, Ron Graham, Pratap Bose @OOH Conference & Awards?blur=25

Farrokh Madon, CCO, Y&R Singapore; Ron Graham, Chief Consultant, Media On The Go; Pratap Bose, COO, DDB Mudra Group are the keynote speakers at the fourth edition of exchange4media's OOH Conference & Awards

Abhinna Shreshtha Mar 5, 2014 7:57 AM

"Visibility, contextual targeting, impactful creatives keys to great OOH campaigns"?blur=25

What makes an OOH campaign great? Is it the location? Or some unique & out-of-the-box idea? Or is the execution & how it connects with the audience? Marketing experts reveal

Abhinna Shreshtha Mar 4, 2014 7:57 AM

Advertising as we know it is to a certain extent dead: Vincent Digonnet?blur=25

This is so because platforms like mobile, Internet & social have made media infinite, explains the Chairman, APAC Region, Razorfish, adding that the advertising sector is still moving forward on its own inertia

Abhinna Shreshtha Mar 3, 2014 9:53 AM

Captive audience advertising is akin to outdoor TV: Rajan Mehta?blur=25

The Co-founder & CEO of LiveMedia believes that captive audience networks, that is, digital signages at locations like malls, coffee shops, theatres, etc., hold a unique potential

Abhinna Shreshtha Feb 28, 2014 8:47 AM