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MTV engages with youth to address cynicism regarding voting?blur=25

MTV hosts interactive sessions for students & first time voters as part of Rock The Vote, a pan India initiative that encourages youth to vote & be part of the country’s political discourse

Abhinna Shreshtha Apr 9, 2014 8:41 AM

Election Tracker: BJP takes a further hit with #BJPRIGGEDEVM?blur=25

Both BJP & AAP generated considerable buzz with the release of their respective manifestos, however, allegations of EVM tampering by BJP saw #BJPRIGGEDEVM trend on Twitter

Abhinna Shreshtha Apr 9, 2014 8:30 AM

Youth Quotient: "I don't have to go to the news, the news finds me"?blur=25

Malik Sumrani, Assistant Manager, Social Media, Aspri Spirits is a digital native whose workaday life revolves around keeping users engaged on social media, a job that is his calling

Abhinna Shreshtha Apr 9, 2014 7:48 AM

Nissan creates an engaging 'Racetrack Experience' for GT Academy launch in India?blur=25

GT Academy is a driver discovery and development programme combined with a broader brand promotion campaign involving OOH, mall activations, radio and print coverage

Abhinna Shreshtha Apr 7, 2014 8:01 AM

OOH players prepare for slump as IPL approaches?blur=25

IPL season causes a disruption in the business, with advertisers more interested in leveraging electronic and print media, say OOH experts

Abhinna Shreshtha Apr 7, 2014 7:59 AM

Branded content will be a part of any media mix: Ashit Kukian?blur=25

The President & COO of Radio City believes that by creating interesting content, radio players can get listeners who are happy with the content & advertisers who have engaged & involved listeners

Abhinna Shreshtha Apr 4, 2014 9:44 AM

Google+ trumps Twitter & Facebook in engaging social referrals?blur=25

A study by content discovery and sharing firm, Shareaholic, says that social platforms like Google+ and LinkedIn drive few, but more engaged referrals compared to Twitter

Abhinna Shreshtha Apr 3, 2014 8:15 AM

Twitter buys TV analytics start-ups, extends Kantar partnership?blur=25

Twitter made a number of key announcements, which included the acquisition of two TV analytics companies and an extension of its research agreement with Kantar

Abhinna Shreshtha Apr 2, 2014 8:12 AM

Red FM's 'Dabaa Ke Bajaa' urges youth to press the button & vote?blur=25

The ‘Pledge to Vote’initiative in partnership with the Election Commission Of India, will be promoted via radio, OOH and digital mediums. Five million people have already pledged to vote.

Abhinna Shreshtha Apr 2, 2014 8:03 AM

Election Tracker: Has #ghargharmodi worked against Narendra Modi??blur=25

Narendra Modi has been doing impressively well in the social media space, however over the last three weeks, his favourability on Twitter has been steadily dropping even as negative sentiment has been increasing

Abhinna Shreshtha Apr 1, 2014 8:36 AM

The free ride is over on Facebook?blur=25

Facebook’s organic reach has been steadily decreasing over the last few months, with research reports suggesting that it might very soon reach zero. Brands will now have to pay up if they want to reach out to audiences.

Abhinna Shreshtha Mar 31, 2014 8:07 AM

Listening provides insights to improve your processes: Deepali Naair?blur=25

With the lines blurring between digital, social & offline, brands need to decide on what they want to achieve first - whether it is enhancing experience for a prospect or an existing member, says the CMO of Mahindra Holidays

Abhinna Shreshtha Mar 28, 2014 9:27 AM

Election Tracker '14: Sonia Gandhi usurps son Rahul in rankings?blur=25

Meanwhile, the Pramod Muthalik controversy seems to have resulted in a slight increase in negative sentiment for the BJP

Abhinna Shreshtha Mar 27, 2014 9:15 AM

Twitter has tangible value for TV advertisers: Report?blur=25

The report, jointly conducted by Fox Broadcasting, Twitter & Advertising Research Foundation, examines the value of earned TV Twitter audience for media companies & brands

Abhinna Shreshtha Mar 27, 2014 7:57 AM

Wills Lifestyle uses RFID tags to promote India Fashion Week 2014?blur=25

Wills Lifestyle, the main sponsor of India Fashion Week, is utilising a unique way to promote the event real-time on social media using RFID (Radio Frequency Identification) technology

Abhinna Shreshtha Mar 26, 2014 7:49 AM

We need to craft brands for the connected world: Hemant Bakshi?blur=25

The Executive Director (Home & Personal Care), HUL talks about brands that last for life & elaborates on the key principles that drive HUL's marketing philosophy at Pitch CMO Summit 2014 in his keynote address

Abhinna Shreshtha Mar 25, 2014 7:44 AM

Word-of-mouth mktg will be very important for Datsun: Kenichiro Yomura?blur=25

Despite setbacks, Nissan aims to resuscitate its Indian ops & sales by revving its mktg strategies & launch of Datsun Go. The Nissan India President gives a glimpse of the road ahead for Nissan

Abhinna Shreshtha Mar 24, 2014 7:05 AM

Election Tracker 2014: Kejriwal loses ground, Shashi Tharoor makes a comeback?blur=25

An analysis of Twitter mentions and conversations seem to suggest that the crusading politician and his party (AAP) have taken a hit in popularity and positive sentiment

Abhinna Shreshtha Mar 22, 2014 9:30 AM

Brandtone working on cognition-based tools for mobile campaigns?blur=25

The Irish mobile marketing company is funding research into measurement tools that will use cognitive science principles to measure campaign efficacy, audience interest, among other things

Abhinna Shreshtha Mar 21, 2014 8:12 AM

"We need to better educate brands on the power of mobile as a medium ": Vinod Thadani?blur=25

Madhouse India's COO, Vinod Thadani advocates the all-encompassing reach of mobile, future trends, challenges and opportunities in the medium and its potential to be a game changer in advertising and marketing

Abhinna Shreshtha Mar 21, 2014 8:08 AM