Narendra Modi has been doing impressively well in the social media space, however over the last three weeks, his favourability on Twitter has been steadily dropping even as negative sentiment has been increasing
Facebook’s organic reach has been steadily decreasing over the last few months, with research reports suggesting that it might very soon reach zero. Brands will now have to pay up if they want to reach out to audiences.
With the lines blurring between digital, social & offline, brands need to decide on what they want to achieve first - whether it is enhancing experience for a prospect or an existing member, says the CMO of Mahindra Holidays
The Executive Director (Home & Personal Care), HUL talks about brands that last for life & elaborates on the key principles that drive HUL's marketing philosophy at Pitch CMO Summit 2014 in his keynote address
Madhouse India's COO, Vinod Thadani advocates the all-encompassing reach of mobile, future trends, challenges and opportunities in the medium and its potential to be a game changer in advertising and marketing