Should YouTube be threatened by Facebook’s Anthology??blur=25

Facebook Anthology brings media companies together to create customized video ads for clients on the social platform as Facebook continues to look for ways to eventually overthrow YouTube’s reign in video content

Abhinna Shreshtha Apr 27, 2015 9:15 AM

Net Neutrality: Internet companies unite to #savetheinternet?blur=25

For internet-based companies, it makes perfect sense to ensure that the nascent online ecosystem is not burdened by unnecessary regulations and rules. No wonder there is an overwhelming support in this sector for net neutrality

Abhinna Shreshtha Apr 17, 2015 8:28 AM

OOH agencies welcome IOAA decision to expand membership?blur=25

OOH agencies are happy with Indian Outdoor Advertising Association opening membership to them and feel the move will only help the outdoor ecosystem and curb fly-by-night operators.

Abhinna Shreshtha Apr 8, 2015 8:48 AM

Multi-channel communication is the future of e-mail marketing: Kalpit Jain?blur=25

Kalpit Jain, COO of Netcore, shares his thoughts on the relevance of e-mail marketing and how it could evolve in the days to come

Abhinna Shreshtha Mar 24, 2015 8:36 AM

Why all eyes are on Komli Media right now?blur=25

A major acquisition in the mobile advertising space seems only a matter of time as e-commerce players flex their financial muscle for the next piece of the jigsaw puzzle. Sources indicate that the likes of Flipkart, Snapdeal, Amazon and ShopClues are all in the market for acquisition. On top of the list seems to be Komli Media

Abhinna Shreshtha Mar 17, 2015 8:30 AM

Digital is a more cost effective way of building a brand: Pradeep Pandey?blur=25

“If you have a very disruptive product or idea then you can even do campaigns only on digital and still be successful,” says Pradeep Pandey, CMO, Future Generali Life Insurance

Abhinna Shreshtha Mar 5, 2015 8:42 AM

 Jagran Prakashan to acquire Radio City?blur=25

Radio City 91.1 FM, India’s first private FM station and one of the leading FM channels in the country, has been bought by Jagran Prakashan Limited.

Abhinna Shreshtha Dec 17, 2014 7:09 PM

Parties' poll moves on radio: Kejriwal, Modi rule the airwaves?blur=25

Though print, OOH & TV still see a lion's share in terms of media ad spends, radio has emerged as an important medium in these elections. A look at how BJP, AAP & Congress are leveraging the radio medium

Abhinna Shreshtha Apr 24, 2014 8:07 AM

Election Tracker: Local interest might dent BJP's chances in Mumbai?blur=25

As Mumbai prepares to go to polls tomorrow, here's a look at what the general sentiment is among the Mumbai Twitter public on the various political parties & leaders who will battle it out

Abhinna Shreshtha Apr 23, 2014 7:43 AM

Election Tracker: Boost for Kejriwal; AIADMK outscores DMK in favourability?blur=25

Arvind Kejriwal saw a burst in favourability last week on Twitter. Meanwhile, though Narendra Modi continues to be the most talked about politician, BJP continues to see lower favourability scores than AAP & Congress

Abhinna Shreshtha Apr 22, 2014 8:32 AM

Broadcasters prep up for online video explosion?blur=25

Video content is expected to be the most widely consumed form of media online. However, the market in India is still not sizeable, nor mature enough. A look at how the online video

Abhinna Shreshtha Apr 21, 2014 8:55 AM

Rethink Facebook content strategy, advise brand managers?blur=25

With Facebook reducing the organic reach of brand posts, exchange4media spoke with some brand managers to get their take on the matter. Here is what they had to say

Abhinna Shreshtha Apr 18, 2014 9:58 AM

45% of radio advertising is by local & regional players: Sharad Lunia?blur=25

The radio advtg industry is currently worth about Rs 15,000 cr & is expected to grow at 14% per annum, according to PWC. With Phase III auctions, the market will expand. The industry is in for a big boom, says the Founder & Business Head,

Abhinna Shreshtha Apr 18, 2014 9:07 AM

How BJP gained the edge in the social media battle?blur=25

First-mover advantage, a clear social strategy, proactive contribution by party members & catchy hashtags are some of the factors that have helped the BJP have a leg up in the poll battle on social media

Abhinna Shreshtha Apr 17, 2014 8:23 AM

Youth Quotient: Digital marketers are like rockets on fire, about to take off: Amyn Ghadiali?blur=25

Amyn Ghadiali, Head of Strategy, Gozoop, talks about the constant adrenaline rush and excitement that comes with digital marketing, a medium that pays one to be curious

Abhinna Shreshtha Apr 17, 2014 8:22 AM

Election Tracker: Does positive sentiment for BSP on Twitter mean an upset in UP polls??blur=25

The BSP saw a remarkable jump in favourability scores last week. In fact, the party has been outperforming the three biggies in terms of positive sentiment over the past couple of weeks

Abhinna Shreshtha Apr 15, 2014 9:21 AM

Airtel named the most social telecom company; experts reveal the flipside?blur=25

While Simplify360 has named Airtel as the best performer from among 12 telecom companies due to its high social media buzz,experts believe telecom operators have a long

Abhinna Shreshtha Apr 15, 2014 7:48 AM

Facebook Exchange emerges as a significant tool for advertisers?blur=25

With programmatic buying of ads becoming more mainstream, Facebook Exchange has become an important addition in the advertisers' arsenal

Abhinna Shreshtha Apr 14, 2014 7:53 AM

Heartbleed bug, internet's most alarming security threat ever?blur=25

A catastrophic vulnerability known as Heartbleed has potentially exposed millions of websites, including popular social networks, to data theft, say researchers

Abhinna Shreshtha Apr 14, 2014 7:51 AM

The DNA of television and Twitter is the same: Rishi Jaitly?blur=25

Rishi Jaitly, India Market Director, Twitter talks about the organic intersection of TV and Twitter and elucidates why TV is crucial to Twitter's media strategy

Abhinna Shreshtha Apr 11, 2014 8:13 AM