With processes of deployment getting in place, the agency seems affirmatively positive. However, the funding aspect of the agency, according to sources, still needs to be put in place

Abhinav Trivedi Jun 12, 2014 8:37 AM

In India it is the advertising VoD market which is the most prevalent & revenues will be huge from the advertising VoD market, says the MD & CEO of Rajshri Entertainment, Rajjat Barjatya

Abhinav Trivedi Jun 11, 2014 8:45 AM

Senior stakeholders in the sector feel that the sector in general advertises a lot. In case there is an increase of investment in the sector, the capital will be channelised to set the infrastructure of the sector right

Abhinav Trivedi Jun 9, 2014 9:17 AM

Although the sector is optimistic over the new government and spends might increase, the final decision would vary from player to player depending on the number of projects they have under them

Abhinav Trivedi Jun 6, 2014 9:32 AM

With the MediaPro split there is a possibility that more content aggregators might emerge in the market. The implications are likely to affect the MSOs and are expected to give them better bargaining power

Abhinav Trivedi Jun 4, 2014 9:02 AM

As per market estimates, Sony Six & Set Max, the official broadcaster of the tournament, have collectively earned close to Rs 800 cr. The online broadcaster has also got positive response from advertisers

Abhinav Trivedi Jun 3, 2014 9:34 AM

The CEO of MSM Group also expects affirmative decision making from the new Government on digitisation & TV ratings, and a clear and robust mechanism in place to judge viewership

Abhinav Trivedi May 30, 2014 8:04 AM

The general sentiment is upbeat post the NDA win. But will it result in positive consumer sentiment, higher sales and ad spends in consumer durables & FMCG sectors? Experts evaluate the prospects

Abhinav Trivedi May 27, 2014 7:10 AM

Although the opening match TVR of IPL (3.7) could be matched only once after that till May 10, marketers are confident that the viewership will see a surge now that the elections are over

Abhinav Trivedi May 26, 2014 8:50 AM

Rudrarup Datta, VP, Marketing, Viacom18 Motion Pictures talks about the studio's latest venture Manjunath and how corporate brands have supported the movie with a non-commercial motive

Abhinav Trivedi May 23, 2014 7:57 AM

Capitalising on the growing number of football fans in India, the broadcaster is eyeing a range of youth male-oriented sponsors. The sponsorship cost ranges between Rs 4 cr and Rs 18 cr for entry level to presenting sponsor

Abhinav Trivedi May 22, 2014 9:31 AM

The auto sector expects key reforms from the new Govt, which coupled with new model launches, is likely to drive media spends towards mass media properties

Abhinav Trivedi May 22, 2014 9:20 AM

While some analysts feel the May 16 coverage was Modi-centric, others feel it would be unfair to blame the channels completely as the huge margin was unexpected & the channels were reporting facts on ground

Abhinav Trivedi May 20, 2014 9:31 AM

Hindi news channels are expected to earn close to Rs 140 crore-Rs 160 crore among them in the election season, as per industry estimates

Abhinav Trivedi May 16, 2014 9:57 AM

National English news channels are expected to earn significantly this election season, signing package deals with the advertisers which include deliverables ranging from sponsorship slots or specific flagship properties

Abhinav Trivedi May 15, 2014 7:57 AM

Industry experts believe that news channels in the last 15 days have earned more than what they earn in two months on a regular basis

Abhinav Trivedi May 14, 2014 8:26 AM

Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 Media,talks about the underpricing of children's genre and capitalising on the ecosystem for monetisation

Abhinav Trivedi May 14, 2014 8:01 AM

Even if IPL declines in value, it is far bigger than anything else, says Samar Singh Shekhawat, SVP-Marketing, United Breweries

Abhinav Trivedi May 13, 2014 8:00 AM

With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy

Abhinav Trivedi May 12, 2014 8:17 AM

The retail chain from Future Group joins the tournament after 10 matches. The aim is to communicate the change of positioning in the brand message, capitalising on the reach & frequency of IPL

Abhinav Trivedi May 9, 2014 8:47 AM