Date-wise News

Infrastructural challenges like massively low penetration of high-speed internet connections and miniscule cord-cutting limits the scale of CTV in India to 0.5 million homes, 5% of India’s TV universe

exchange4media Staff Jan 24, 2023 10:05 AM


Industry experts suggest greater use of social media, content platforms and technology this year

Nilanjana Basu Jan 24, 2023 9:07 AM


Today, we look at the chiefs of ad sales and revenue departments of the country’s leading radio platforms who have been skippering the industry through its many challenges

Imran Fazal Jan 24, 2023 8:43 AM

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The day-long conference will be followed by the ninth edition of e4m Prime Time Awards

exchange4media Staff Jan 24, 2023 8:42 AM


The Senior Marketing Director of P&G Health spoke to e4m about the FMCG major’s new product,  the marketing strategy and more

Kanchan Srivastava Jan 24, 2023 8:31 AM

The Trade Desk in India?blur=25

Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising gives consumers what they want

Tejinder Gill Jan 24, 2023 8:30 AM


As per reports, Microsoft CEO Satya Nadella has termed the partnership with OpenAI a 'shared ambition'

exchange4media Staff Jan 24, 2023 8:29 AM