‘Kellogg’s Pro Muesli' is positioned as a healthy breakfast option for consumers who lead a busy lifestyle

exchange4media Staff Oct 12, 2022 12:05 PM

Ahead of World Hand Washing Day, the brand announced its association with the little inventor who won the Pradhan Mantri Rashtriya Bal Puraskar Award for inventing a 'Life Rescue Flood House’

exchange4media Staff Oct 12, 2022 11:48 AM

The report, based on annual survey of CMOs, identifies eight key themes that define the future of modern creativity, and what clients most want from their agencies

exchange4media Staff Oct 12, 2022 11:31 AM

The new service is touted to be a breakthrough solution for businesses as it leverages data to make predictions and recommendations that sellers can't

exchange4media Staff Oct 12, 2022 11:08 AM

Data reveals that football fans are responsive towards brands that tie-up with the FIFA World Cup

exchange4media Staff Oct 12, 2022 10:57 AM

The mandate includes creating cornerstone digital campaigns, social media and online response management, etc.

exchange4media Staff Oct 12, 2022 10:43 AM

Daru was previously with Interactive Avenues for 12 years

exchange4media Staff Oct 12, 2022 10:14 AM

With a golden opportunity to reach over 400 mn viewers on TV, advertisers across sectors eye an impactful festive season

exchange4media Staff Oct 12, 2022 10:00 AM

Nikky Gupta, co-founder and CEO, Teamwork Communications Group, underlines the importance of both digital and traditional means of communication

Ruchika Jha Oct 12, 2022 9:58 AM

Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations - SA, Signify shares insights behind the new campaign, evolving category, expectations from the festive season

Ritika Raj Oct 12, 2022 8:59 AM

Guest Column: Rahul Vengalil, Executive Director, Everest Brand Solutions, writes how gig culture among employees can be tackled by giving them opportunities to innovate at work

Rahul Vengalil Oct 12, 2022 8:52 AM

Emily Yri, Senior Marketing Director, APAC at PubMatic, writes on how Auction Packages pull together programmatic open marketplace inventory into one Deal ID for easy activation

exchange4media Staff Oct 12, 2022 8:49 AM

Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment

Sonam Saini Oct 12, 2022 8:48 AM

Parimatch News led the pack on TV with 99% share in ad volume alone, Fairplay News occupies ⅔ of the ad volume on digital media, reveals the data obtained from TAM

Kanchan Srivastava Oct 12, 2022 8:40 AM

Here are some of the most engaging and creative ad campaigns between September 16 and 30

exchange4media Staff Oct 12, 2022 8:21 AM