As per the mandate, TFS will be responsible for handling end to end creative delivery for TMX’s social media channels

exchange4media Staff Apr 26, 2021 12:02 PM

The GroupM ESP Sporting Nation Report 2021 also noted that mobile gaming saw accelerated growth in consumer engagement

exchange4media Staff Apr 26, 2021 11:11 AM

Prior to this, he was the CMO at Rankz

exchange4media Staff Apr 26, 2021 10:21 AM

The launch of 12 children's channels in multiple languages will take the network's channel count to 24

exchange4media Staff Apr 26, 2021 10:12 AM

Rob Bradley, SVP & Abhijeet Dhar, Director – Sales, CNN International Commercial, highlight how they as a consultant provide clients with insights and data to understand the mindset of consumers

Simran Sabherwal Apr 26, 2021 9:01 AM

The data says that while the number of categories grew by 8% in 13 matches of IPL 14 versus the corresponding matches in IPL 13, the number of advertisers and brands saw a decline

exchange4media Staff Apr 26, 2021 8:58 AM

Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising

Sonam Saini & Tasmayee Laha Roy Apr 26, 2021 8:57 AM

Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM

Idiomatic humour, great execution and a big personified brain work in the favour of MPL's new spot, say experts

Mansi Sharma Apr 26, 2021 8:36 AM

Guest Column: Paul Josy, Chairman at BBDO India, writes that winning a Grand Prix for Whisper #TouchThePickle was not a dream but a force of divinity

Josy Paul Apr 26, 2021 8:20 AM